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—> Contact me today <— and we’ll place you on my editorial calendar. The retainer is credited against the overall project cost, meaning you don’t pay extra to reserve a spot on my editorial calendar. RESERVE YOUR SPACE WITH AN EDITING RETAINER!
It blocks space on my editorial calendar and ensures your project will get the time and attention it deserves. A downpayment will hold your spot and can be scheduled as far out as needed. Plus, you’ll have peace of mind, knowing your project will be out of your hair and in good hands on a timeline that suits your needs.
I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, adcopy, blogging, web content, and scripting for videos.
The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. Think ads on any social media platform, paid placements, and some partnerships.
Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your adcopy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. This could get you in trouble as it goes against Google’s editorial guidelines.
However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.
Another mistake is to create a Facebook ad split test with many variables, e.g., target audiences, ad creatives, and adcopies within a single experiment. For example, experiment with the ad creative first. Once you’ve discovered a winning creative, test the copy on the ad.
The agency — which also specializes in web design and SEO — states on their site that they can write blog posts , eBooks, landing pages, adcopy, whitepapers, Amazon product descriptions and more. For instance, SEO Butler does not offer copywriting services (adcopy, meta descriptions, social media posts, etc.),
But the very skills that make generative AI a mediocre content creator make it an excellent editorial assistant. It can also be a great way to generate multiple headlines for A/B testing in campaigns or craft more functional copy like meta descriptions, image alt text, or video transcripts.
Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. They can make a pretty standard adcopy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes.
When I say “underperforming content”, I’m referring to content, either on transactional/commercial pages or editorial ones, that does not perform up to its potential. Underperforming content: theory first. What is underperforming content? So from a CTR perspective, they still matter.
Control: You’ve got control over loads of factors including adcopy, landing pages visitors are directed to and more – it’s a great way to split test pages on your site and optimise them for conversions. Some bloggers I know cram their blogs full of affiliate links, adverts and sponsored editorial content.
Rather than disrupting the editorial experience, the content used in native advertising campaigns is designed to align with the tone, format, and topical focus of the articles a reader would normally expect to find on that publisher’s site.
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