Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over. What’re your thoughts on designing PPC ads for mobile rather than desktop?

Agency 133

Agency Landing Page Digital Marketing Ads 133

The Hoth

JANUARY 25, 2024

Whether users want to research products, answer a question, find a local business, or educate themselves on a new topic – search engines like Google and Bing are their first stop, even in the age of AI. After all, your ad copy is what will convince users to click on your result, which is why it’s so important.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Ashleyn Writes

FEBRUARY 16, 2022

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. Think ads on any social media platform, paid placements, and some partnerships.

Media 147

Media Copy Advertising Creativity 147

Backlinko

DECEMBER 21, 2023

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

IT 116

IT Ad Copy Keywords Landing Page 116

Neil Patel

APRIL 7, 2021

A thought leader could work with a marketing team to churn out high-quality blog posts, educational videos, and social media content. Why Should You Use Thought Leadership Marketing in Your Paid Ads? This is perfectly okay; paid ads don’t exist to exclusively sell your products and services. Be Genuine. Tony Robbins.

Ads 116

Ads Marketing Brand Awareness Education 116

Freelance Writing Jobs

JANUARY 22, 2023

For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. People go to blogs for education and answers, not for a sales pitch. Be direct and concise, while hitting home these unique selling points to create impactful PPC copy.

Writing Style 90

Writing Style Script Landing Page Writing 90

Neil Patel

MARCH 15, 2021

Video ads had a higher CPC than image ads, and clear copy with a CTA had a lower cost than copy written without a CTA. With this in mind, you should consider testing different ad types to see how well they perform for you. Testing can also benefit you because nailing relevancy in your ad copy can help reduce costs.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. In today’s crowded market, you may need to give yourself an edge. It’s a win-win situation.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

Persuasion 130

Persuasion Communication Copywriting Copywriter 130

Neil Patel

APRIL 9, 2021

It takes a lot of time to test ad copy, photos, and colors to see if they’ll resonate with your audience. The talent insights section on LinkedIn helps you pool all your best candidates based on their experience, education, and history on the platform. You’ll copy a small snippet of code and put it on your website.

Banking 125

Banking Social Media Advertising Healthcare 125

Backlinko

FEBRUARY 19, 2024

This should include information like: Age Gender Location Occupation Level of education Interests Hobbies Income Platform usage It’s essential to recognize that you may have various types of target customers. Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

The Creative Penn

DECEMBER 31, 2022

If your goals are simpler — like finishing your book, or publishing for the first time, or selling 1000 copies, then fantastic! I am more excited about AI helping to solve climate change, finding treatments and even cures for diseases, and in reforming education to make it accessible for all, and much more.

Creativity 98

Creativity Ad Copy Text Government 98

Neil Patel

MARCH 16, 2021

By connecting these touchpoints to your PPC campaigns, you can keep them engaged, educate them to make a decision, and avoid losing the sale. By anticipating what someone needs from you, you can optimize your conversion process and waste less money on PPC ads. Here are a few ways: Display ads: Use display ads to give away free value.

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

Freelance Magic

OCTOBER 19, 2022

Education is no longer confined to the four walls of a school. Let’s say you’re interested in the software and education industries. For example, “I write ad copy for ed-tech brands.”. As the target audience is businesses, the deal sizes are usually larger and more profitable for the selling companies.

Freelance 130

Freelance Finance Landing Page Projects 130

Smart Blogger

OCTOBER 15, 2024

Product Tester Pay Range $15 – $50+ per hour Required Experience & Education No formal education or experience required Job Description Before launching a product, companies want to know how well the product works and how it can be improved. Then study the analytics to figure out how to improve your ads.

Proofreader 83

Proofreader Education Freelance Social Media 83

Neil Patel

FEBRUARY 23, 2023

Text Ads LinkedIn text ads feature in banners and side tabs and are effective in helping you build solid leads with industry leaders. They are easy to design, and aside from targeting, you only have to focus on copy and images. When set up properly, text ads can deliver great results. Change your CTA and landing pages.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

DECEMBER 28, 2021

In the “related topics” section, I see terms like education assessment and professional development, which means a list of digital marketing courses or training might do well. You can also perform in-depth keyword research , use popular trends in your ad copy, and find new niches to target.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

ContentWriters

NOVEMBER 9, 2022

A/B testing can be used to test anything – from the color of a button to the copy on a landing page. You can test different ad copy, call-to-action buttons, images, and more to see what drives the best results. Try different headlines, images, and copy to see what works best for your business. The sky is the limit!

Landing Page 98

Landing Page Copy Ad Copy Website 98

The Hoth

NOVEMBER 1, 2022

Modern users crave personalized content and engaging customer experiences that don’t only educate but also entertain. . If the campaign is generating little to no interest or traffic, it’s not worth copying. At its most complex, it can involve hours of sorting through emails, infographics, and PPC ad copy. .

IT 98

IT Content Creation Content Copy 98

Neil Patel

JANUARY 20, 2021

Engage your audience with humor, inspirational, and educational content. If you havn’t installed it yet, go to your “Ads Manager” or “Power Editor.”. After you’ve created your Pixel, you’ll receive a tracking code that you have to copy and paste into the header of your website. So let’s talk about copy. And that’s it!

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

OCTOBER 14, 2021

They Provide Educational Marketing Materials. Pinterest doesn’t just give you the platform, they create educational marketing materials to teach you how to maximize its effectiveness for marketing your business. Optimize and still sound human by simply adding a strong keyword within the right context. Use a Call-to-Pin.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

AUGUST 6, 2021

Where necessary, create a tutorial to educate your customers on how best to use your product. Craft personalized ad copy. Determine the ad format you’ll use (video, text, etc.) Use a campaign management tool like AdEspresso to create, manage, and optimize your paid ads. Make sure to display this benefit.

Landing Page 142

Landing Page Social Media Sales SEO 142

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. If conscious local shopping is the goal, education is the key to helping customers make informed choices.

Marketing 71

Marketing Agency Education Food 71

Smart Blogger

NOVEMBER 13, 2023

The digital education market is booming, and standing out as an online course creator can be daunting. A well-crafted ad for your graphic design course, appearing when someone searches for “best online graphic design courses,” can drive significant traffic to your course page. You’re not alone. But fear not!

Social Media 67

Social Media Utilities Education Digital Marketing 67

Creative Little World

OCTOBER 26, 2023

With the help of AI, you can use natural language processing to analyse customer reviews, product specifications, and other relevant data to generate the initial draft of the product copy. Stay ahead of the curve and supercharge your career through continuous education and development.

Copywriting 52

Copywriting Copywriter Ad Copy Storytelling 52

Content Hacker

JUNE 30, 2023

Step #1 : Research well-established educators within your industry who share similar values and goals as yours, including your target audience. Coursera: An education platform partnering with top universities and organizations worldwide. Build relationships with niche experts to create high-quality educational content.

Blog 80

Blog Blogging Collaboration Banking 80

Smart Blogger

MAY 26, 2023

This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings. They understand the product or service, the competition, and the target audience’s preferences deeply, enabling them to create resonant and convincing copy.

Copywriting 67

Copywriting Copywriter Persuasion Freelance Copywriting 67

Smart Blogger

JANUARY 22, 2024

But it’s not just about the right keywords; crafting compelling ad copy that speaks directly to the user’s needs and interests is equally vital. Imagine a user searching for “best running shoes” and finding your ad that doesn’t just list a product, but offers a solution to their quest for the perfect running shoe.

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Copywriter Collective

JANUARY 24, 2023

Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes.

Copywriting 52

Copywriting Copywriter Creative Director Portfolio 52

Smart Blogger

MAY 31, 2023

Whether it’s an impactful social media post, an educational blog post, an engaging email newsletter, or a detailed whitepaper, your content should resonate with your target audience, address their needs and sync with your digital marketing goals. Is your ad copy persuasive? Are you targeting the right keywords?

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

Copyhackers

SEPTEMBER 23, 2022

Idea 1: Know your audiences before planning your Facebook ads strategy. Conversion copywriters know this: It goes List –> Offer –> Copy, in that order. For Meta / Facebook ads, “list” means “audiences.” Don’t leave your ad copy up to guesswork.

Ads 52

Ads Copywriting Copywriter Ad Copy 52

Moz

JULY 23, 2019

It's the ad copy that will determine if users click on your result. Abstract – This tag is sometimes used to place an abstract of the content and used mainly by educational pursuits. This tag doesn't influence ranking, but it's very important regardless. Keep it within 160 characters, and write it to catch the user's attention.

SEO 63

SEO Ad Copy Keywords Text 63

The Creative Penn

AUGUST 7, 2023

How can you leverage the tools available for authors to sell more copies? So if you want someone else to run your Facebook ads, your Amazon ads, you would come to Reader Reach side of the park. How can you shift your mindset in order to reach more readers with your books? Ricci Wolman from Written Word Media gives her tips.

Ads 98

Ads Marketing Retail Publisher 98

The Creative Penn

FEBRUARY 24, 2023

How can we educate ourselves and others on the way these AI models work? Some only use AI tools for generating sales descriptions or ad copy. And then you replied and kind of re-educated me on this. To me, the biggest thing that we should be doing is educating people about how to discover what is really true.

Text 98

Text Creativity Publisher Publishing 98

Moz

NOVEMBER 8, 2020

Let’s say you’re an account manager for a digital agency, and you have some great insight that you think could be helpful in driving some new ad copy testing for your biggest client. From there, some prospects “move down the funnel” as they learn more and get educated about the product or service.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64