Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. These are like remarketing or retargeting audiences that just visited your website, engaged with you on Facebook, or even recently joined your newsletter. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. To run a Twitter ad campaign, you must set objectives. Examples of these objectives include: website conversions app installs engagement increasing your follower base. Keyword Targeting. Conversion.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? For example, which ad copy is more appealing in February? Setting up a countdown timer on your Google PPC ads couldn’t be easier.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

SEPTEMBER 20, 2021

These tend to be more active and promote engagement due to their user-friendly setup. While it’s crucial to create well-developed niche paid ad campaigns on one or two platforms, diversifying your efforts is also important. Create Your Paid Ad Campaign Copy. Include Videos in Your Ad Campaigns.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Create Your Responsive Search Ad Headlines.

Ads 140

Ads Ad Copy Copy Keywords 140

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

Copywriting 130

Copywriting Copywriter Script Portfolio 130

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Or even for free.

Copywriting 95

Copywriting Copywriter Ad Copy Landing Page 95

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome.

Copywriting 65

Copywriting Copywriter Copy Persuasion 65

Backlinko

DECEMBER 21, 2023

This metric provides insights into how customers engage with your content, highlighting what resonates with them. Why CTR Matters for SEO User engagement: A high CTR shows that you’re matching the search intent of users and that they’re engaging with your content. It impacts your ad’s position and cost-per-click (CPC).

IT 116

IT Ad Copy Keywords Landing Page 116

Neil Patel

JUNE 8, 2021

On average, 80 of them will read your headline copy, but only 20 will read the rest. Following this approach can help you form more logical arguments, write copy that flows naturally, and provide your readers with clear takeaways. Be Engaging. They used machine learning models to discover the keys to engaging content writing.

Writing 145

Writing Content Copy Copywriter 145

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels.

Persuasion 130

Persuasion Communication Copywriting Copywriter 130

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. There are plenty of ways to make your analysis more digestible and visually engaging. Or this creative McDonalds SWOT graphic by Creately.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see which drives more purchases. With off-site tests, you’re probably testing either an ad or a sales email.

Landing Page 144

Landing Page IT Copy Sales Copy 144

BKA Content

DECEMBER 7, 2022

For example, if you’ve never ventured into the copywriting space, you’re missing a variety of lucrative, engaging projects. With so many projects available, you can stave off boredom by finding something new and engaging. Who creates ad copy to entice consumers? Why Apply for Online Copywriting Jobs From Home?

Copywriting 105

Copywriting Copywriter Freelance Content Creation 105

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. Which Paid Ad Conversion Strategy Is Right for Me?

Ads 142

Ads Landing Page Social Media Copy 142

Jane Friedman

APRIL 19, 2023

I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words. ChatGPT tends to write kitschy copy like “Do you love a contemporary romance about second chances? Also write press releases, book blurbs, ad copy, blog posts, etc.

Creativity 145

Creativity Ad Copy Copy Writer 145

Neil Patel

MARCH 15, 2021

Video ads had a higher CPC than image ads, and clear copy with a CTA had a lower cost than copy written without a CTA. With this in mind, you should consider testing different ad types to see how well they perform for you. Ad cost can also vary depending on the age group you select. Ad Quality and Relevance.

Ads 104

Ads Social Media Advertising Ad Copy 104

Backlinko

FEBRUARY 19, 2024

This includes analyzing content themes and engagement tactics that resonate with the target audience. By identifying your target customers, you can efficiently allocate resources to analyzing the competitors that engage with your specific audience. It also provides insights into potential gaps or missed opportunities.

Ad Copy 106

Ad Copy Landing Page Social Media Keywords 106

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Carousel Ads. The ad type you choose depends largely on your campaign goal. Create Your Facebook Ad.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. You can get lists of people who engage with certain content similar to yours. Anyone in marketing knows a retargeting ad is worth its weight in gold. What is an insight?

Banking 125

Banking Social Media Advertising Healthcare 125

Neil Patel

FEBRUARY 18, 2021

With tools to compare social analytics, social engagement, social publishing, and social listing, Sprout Social has you covered. You can also check hashtag performance and Facebook reviews and track engagement on LinkedIn, Facebook, Instagram, and Twitter. Price: A basic plan is $99/month.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. In this form, you engage customers by writing high-quality and valuable content. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Copywriting.

Copywriting 94

Copywriting Copywriter Electronics Writing 94

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Not all call to action messages are created equal. And, even worse, some aren’t using them at all.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

FEBRUARY 23, 2023

Segmentation enables you to tailor content and ad campaigns according to the needs of particular customer groups. With this approach, you can ensure that every message resonates with its intended recipient – dramatically increasing engagement rates and ROI. What should your conversion rates be on LinkedIn?

Ads 104

Ads Advertising Text Social Media 104

Express Writers

JUNE 14, 2024

The Copywriter’s Handbook : A Step-by-Step Guide to Writing Copy That Sells — By Robert W. Bly Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. The book includes 15 techniques to ensure that your e-mails are opened, and 11 ways to make your copy more readable.

Copywriting 98

Copywriting Copywriter Content Creator Copy 98

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. From engaging blog posts and product descriptions to catchy marketing copy, it’s has got you covered.

Copywriting 76

Copywriting Copywriter Content Creation Ad Copy 76

Neil Patel

AUGUST 10, 2021

Engage with readers on social media. Companies like Facebook, Twitter, Instagram, TikTok, and LinkedIn have so much information on their users, and you can use this to make sure you’re reaching the right people with your ads. She also has an up-to-date website with great copy, and even a meme page to appeal to her YA audience.

Marketing 143

Marketing Social Media Sales Publishing 143

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. To engage your audience, tell a story that resonates with them. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Let’s dive in! Unsure where to start?

Copywriting 79

Copywriting Copywriter Persuasion Ad Copy 79

Neil Patel

JULY 29, 2021

Allow Comments on Your Ad and Engage With Viewers. Reddit is all about community, and as we discussed above, if you enter an existing community with clear motives that don’t align with that community’s ideals, your Reddit ads aren’t going to go far. Pricing for these ads clocks in at $0.75 What size are Reddit ads?

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

APRIL 12, 2021

Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.

Retail 141

Retail Marketing Landing Page Copy 141

Neil Patel

APRIL 7, 2021

Otherwise, competitors may bid for brand-related keywords or industry-related keywords in their ads and persuade potential leads to visit their website instead. Get More Engagement. Since evergreen content can run throughout the year, it can generate more engagement over time. Brand Awareness. Avoid Industry Trends.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

APRIL 19, 2021

How to Optimize Your Mobile First PPC Ads. Optimizing your PPC ads for mobile means thinking about how mobile users will engage with your ads. These are designed to encourage the user to interact with your ad. You can also incorporate virtual reality in your ad. Short ad copy can pack a punch.

Ads 73

Ads Landing Page Ad Copy Copy 73

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. Here are six ways you can use written mistakes to your advantage when engaging in paid advertising. In today’s crowded market, you may need to give yourself an edge. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

APRIL 7, 2021

A good tip is to remain authentic or boost engagement. Author Malcolm Gladwell’s paid ad has a sponsored video that gives humorous behind-the-scenes insights for his upcoming audiobook. Unlike most paid ads, his ad copy is quite long. Be Genuine. Give a behind-the-scenes look at your brand. Tony Robbins.

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

MAY 24, 2021

For mobile ads on Google, the average conversion rate is 3.48 What happens if people start clicking your ad with absolutely no intention of making a purchase or engaging with your site, though? If people (or bots) are fraudulently clicking on your ads, then it can mean you’re paying for clicks that aren’t real.

Ads 142

Ads Landing Page Advertising Social Media 142