Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received. What Is CTR?

IT 116

IT Ad Copy Keywords Landing Page 116

Make a Living Writing

APRIL 18, 2023

It is a true behind-the-scenes look at successful ads and how advertising agencies create successful campaigns. #2 If you have been on the hunt for the best copywriting books out there, we will go over the basics of why you should learn from copywriting books, what to know, and then let’s dive into some options.

Copywriter 107

Copywriter Copywriting Copy Persuasion 107

Neil Patel

SEPTEMBER 2, 2021

When used correctly, it can help deliver highly relevant ads with little extra work. Less to manage : Dynamic ads allow you to target several related keywords with one ad. While it may take slightly longer to set up, you’ll have fewer ads to manage overall. Launch your ads and track the results.

Keywords 133

Keywords IT Landing Page Ads 133

Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

Ads 125

Ads Ad Copy Writing Copywriting 125

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. This is the bread and butter of a Google ads specialist.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. Countless ads are competing for users’ attention. Your PPC ads need to make a big impact in a small space. What Is a Buzzword? This is called cognitive fluency.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Moonbeam is an AI-powered tool aimed at helping speed up the blog-writing process by adding efficiency from the outlining phase all the way to the final draft.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. SaaS stands for software as a service. That’s SaaS!

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

OCTOBER 14, 2021

If you’re launching a Black Friday ad campaign, make your offers clear. For example, look at this ad by First Hotels. Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive?

Ads 125

Ads Ad Copy Social Media Copy 125

The Hoth

NOVEMBER 1, 2022

Most SEO experts will tell you the same thing: quality always beats quantity when it comes to content creation. If you want to rank high in search engines , you should focus on creating a few stellar pieces of content instead of churning out hundreds of so-so articles. . What’s that? What is Content Velocity? Why does content velocity matter?

IT 98

IT Content Creation Content Copy 98

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Check for these Common Problems Step #1: Interest-Based Targeting Facebook ad targeting is unrivaled in its versatility. Improving your conversion rates? Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. How to Create Responsive Search Ads.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

APRIL 19, 2021

Twitter Ads Are Dirt Cheap. Despite not being as huge as platforms like Facebook and YouTube, Twitter is still an excellent platform for running ads, so don’t ignore it as you design your social media marketing campaigns. 3 Types of Twitter Ads You Can Leverage. Promoted tweets are the most common type of Twitter ad campaigns.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. What is the return on investment from previous niche paid ad campaigns?

Ads 126

Ads Ad Copy Advertising Social Media 126

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . It’s also important to note that AI writing software is NOT here to replace human writers. As robust as these AI tools are, they still cannot replicate human creativity, emotions, or passion. . 3: Save a ton of time .

IT 105

IT Writing Proofreader Content 105

Caroline Gibson

JANUARY 11, 2022

In my blog What Is Tone Of Voice In Copy And Why Does It Matter? Sadly, clients sometimes only look at the bigger picture such as having a sparkling new TOV for the website and how that may then translate across into a brochure or ad copy or customer email. I talk about the importance of having a distinctive tone of voice.

Creativity 130

Creativity Freelance Copywriting Ad Copy Copy 130

Neil Patel

JUNE 9, 2021

One of the most important reasons to practice business ethics in your PPC ads is to help you build strong relationships with your customers. They know they’ll get exactly what the brand promises in its ads. However, no matter how desperate you are to get people to click on your ads, don’t mislead your customers. Trustworthiness.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Or even for free.

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Copywriter Copywriting Ad Copy Landing Page 95

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Setting up a countdown timer on your Google PPC ads couldn’t be easier.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Create Ads That Appeal Specifically to Generation X. Missteps to avoid? Not necessarily.

Ads 127

Ads Ad Copy Advertising Social Media 127

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries. —> Contact me today <— and we’ll place you on my editorial calendar. Take your time.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” ” Well, you’re in the right place! Its primary objective?

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Copywriter Copywriting Copy Persuasion 65

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. It takes training and experience to become a top-of-the-line marketplace copywriter. Learn more about my copywriting services HERE.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Melanie Saxton

FEBRUARY 19, 2023

If you plan on having your manuscript or business content edited in the future, consider an editing reservation now! A downpayment will hold your spot and can be scheduled as far out as needed. It blocks space on my editorial calendar and ensures your project will get the time and attention it deserves.

Editorial 130

Editorial Portfolio Ad Copy Projects 130

Melanie Saxton

MARCH 5, 2023

It’s Not As Overwhelming As it Sounds Your biggest priority is getting your book written and edited — something only you could envision and accomplish. You are not expected to be a Jack of all trades and automatically know how to market your book.

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

JANUARY 19, 2022

When you introduce local paid ads to your strategy, you’re taking that a step further. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? Let’s find out. What Is Local Search Marketing?

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

AUGUST 3, 2021

Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring. What Is the Facebook Ad Library? Facebook Ad Library is a free, public database of every ad currently active on Facebook, Messenger, and Instagram. Are your ads enticing?

Ads 136

Ads Advertising Copy Brand Awareness 136

Smart Blogger

JUNE 11, 2024

Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in. Here are the basic steps, which apply to most paid ad platforms: Choose an ad platform : Consider where your audience spends the most time and your paid ad goals. Set your ad budget : How much are you willing to spend?

Advertising 78

Advertising IT Social Media Ads 78

Neil Patel

OCTOBER 26, 2020

I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads. What Are the Amazon Ad Types? Rather than patiently waiting for customers to find them, companies use Amazon ads to get seen right now.

Ads 119

Ads Ad Copy Electronics Keywords 119

Jane Friedman

APRIL 19, 2023

Author Elisa Lorello’s exploratory dive into ChatGPT led her to discover its usefulness to fiction and nonfiction writers, and she shares them all in her new book The AI Author Assistant: How to Use Chat GPT to Optimize Your Writing Progress and Income While Retaining Your Human Touch. Let’s just say I took one for the team.)

Creativity 145

Creativity Ad Copy Copy Writer 145

Neil Patel

MARCH 23, 2021

As you can see, all these terms have high compeittion, which means it’s likley going to cost quite a bit to run those ads. It is helpful for finding content ideas as well as keywords for Google Search Network Ads. People just typing in ‘fishing rods,’ might still be in ‘research mode.’. you don’t have to rely on guesswork.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

NOVEMBER 12, 2020

But it can be hard to make money through PPC ads. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. It’s all too easy to make common mistakes that can wreck your campaign.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. On Snapchat’s Inspiration page , you can see tons of businesses have found massive success with Snap Ads.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks.

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

The Hoth

JANUARY 25, 2024

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. These are the web pages that your paid ads will direct to, which is why they should be your main focus. It’s because SEM ads cost money.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. Let’s find out. Turn on Google Analytics 4. Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123