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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing.

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AI-Powered Writing Tools & Implications for Freelance Writers

Kayleigh Moore

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. This tool also has a long-form document editor, which is nice when you’re writing blog posts or articles. They can add a ton of efficiency to writing processes.

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10 Best AI Copywriting Tools in 2023: ChatGPT, Jasper, & More

Smart Blogger

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Why are these tools vital to your content marketing strategy? If you want to dive further into this AI tool, check our in-depth review.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them.

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How to Copywrite With AI

Grammarly

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. Likewise, you can ask AI to revise completed copy for touch-ups and minor improvements.

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10+ Essential Copywriting Skills (& Tips) to Help You Flourish

Smart Blogger

Weave in relatable experiences, sensory details , and emotional language to create captivating content. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This will help you develop the ability to weave captivating narratives into your copy.

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Is AI Going to Replace Copywriters?

Creative Little World

With the help of AI, you can use natural language processing to analyse customer reviews, product specifications, and other relevant data to generate the initial draft of the product copy. Jasper AI: A popular AI copywriting tool that can generate a variety of content formats.