How to Level up Your Writing Skills for Irresistible PPC Ads
Neil Patel
NOVEMBER 30, 2020
The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.
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