Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Or even for free.

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Copywriting Copywriter Ad Copy Landing Page 97

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It gives you more room to make your case, with a larger image, longer copy, and additional link description area. Improving your conversion rates? Not so much. The only problem?

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 3, 2021

What Is the Facebook Ad Library? Facebook Ad Library is a free, public database of every ad currently active on Facebook, Messenger, and Instagram. Users can view every detail of the ads, including the copy, the image, how long it’s been live, when it launched, and any versions being A/B tested. Do they sell?

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Ads Advertising Copy Brand Awareness 136

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. The fact is, people need assistance in a very competitive online marketplace.

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Copywriter Copywriting Script Portfolio 130

Neil Patel

MAY 3, 2021

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. With off-site tests, you’re probably testing either an ad or a sales email. What to Use A/B Testing to Test.

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Landing Page IT Copy Sales Copy 144

Neil Patel

OCTOBER 26, 2020

Amazon also allows you to place lockscreen ads on kindle e-readers and tablets. How to Create Amazon Ads. Whether you’re promoting a specific product or a suite of products, Amazon ad creation steps are mostly the same, I’ll give you a very high-level overview of the ad-making process here.

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Ads Ad Copy Electronics Keywords 119

Neil Patel

AUGUST 5, 2021

Write Catchy Copy. For your Snapchat ads to find success, you need: great visuals (no blurry, pixelated images or videos) a short, snappy, message (i.e., what is the purpose of the ad) enticing call-to-action (CTA). The ad is only five seconds long and uses two short sentences to get its message across. Ad Copy Resources.

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Ads Landing Page Brand Awareness Social Media 145

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Email copywriters specialize in crafting engaging content for newsletters, promotional emails, and more. Consider a promotional email for an upcoming sale.

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Copywriter Copywriting Copy Persuasion 65

Jane Friedman

APRIL 19, 2023

I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words. ChatGPT tends to write kitschy copy like “Do you love a contemporary romance about second chances? Also write press releases, book blurbs, ad copy, blog posts, etc.

Creativity 145

Creativity Ad Copy Copy Writer 145

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. It all has to do with the relevancy of your website in relation to your ad copy, title, URL, and target search phrases. This includes factors such as misrepresentation to inappropriate ad copy.

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Marketing Ad Copy Search Engine Optimization SEO 133

The Hoth

JANUARY 25, 2024

Particularly, search engine marketing involves the use of paid advertising to promote products and services. Marketers use platforms like Google Ads and Microsoft Advertising to run their SEM campaigns. After all, your ad copy is what will convince users to click on your result, which is why it’s so important.

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Engineering Ad Copy Marketing Landing Page 97

Backlinko

DECEMBER 21, 2023

Paid CTR refers to any traffic you receive as a result of a paid promotion. It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad relevance: The content of the ad needs to align with search intent to achieve a good CTR.

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IT Ad Copy Keywords Landing Page 117

Neil Patel

OCTOBER 7, 2021

Google will also begin phasing out third-party cookies from its browsers to strengthen user privacy and promote itself as a secure search engine. This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. The Amazon Prime Video ad copy literally talks about being a “bookworm.”

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Marketing Ad Copy Advertising Copy 123

BKA Content

DECEMBER 7, 2022

While all of the above promote a company, they can also establish authority, create a unique voice and appeal to a specific demographic. Who creates ad copy to entice consumers? Of course, everyone in this field must have certain skills, including a firm grasp of written language and a clear understanding of branding.

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Copywriter Copywriting Freelance Content Creation 105

Neil Patel

JANUARY 20, 2021

Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach. Overly promotional content doesn’t fare well with users so Facebook cracked down on that type of content. Don’t Just Promote Products and Services.

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Social Media Persuasion Promotion Ads 145

Express Writers

JUNE 14, 2024

The Copywriter’s Handbook : A Step-by-Step Guide to Writing Copy That Sells — By Robert W. Bly Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. The book includes 15 techniques to ensure that your e-mails are opened, and 11 ways to make your copy more readable.

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Copywriting Copywriter Content Creator Copy 98

Neil Patel

JUNE 22, 2021

With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Once you’ve chosen a name, confirm if you want to test different versions of the same ad against each other using A/B testing. First, choose which Page to promote. Create Your Facebook Ad. Move on to the next screen.

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Marketing Social Media Advertising Ads 145

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. If by any chance you want to harness advantages of digital marketing to promote your business, you should distinguish content writing from copywriting. Website Sales Copy. Content Writing.

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Copywriting Copywriter Electronics Writing 94

Freelance Writing Jobs

JANUARY 22, 2023

For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. Promotions A promotional email can capture the attention, make readers aware of a new product, and also help to increase sales or email subscribers.

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Writing Style Script Landing Page Writing 94

Neil Patel

FEBRUARY 18, 2021

You can see the competitor’s most effective ad copy, and you can look at graphs that compare all of this data. It helps you know how to prioritize your content to keep things moving, learn where to promote your content by identifying authors who link to your content, and gives you suggestions for link-building opportunities.

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Keywords Agency Social Media Ad Copy 145

Neil Patel

JULY 29, 2021

What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. Promoted Posts. These ads are available as link ads or text ads. This bank used creative ad copy to appeal to a niche Reddit audience: financially savvy gamers.

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Ads Sales Banking Advertising 110

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Instead of using Buffer to promote new posts, though, Zach likes MeetEdgar.

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Promotion Content Social Media Manufacturing 57

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

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Persuasion Communication Copywriting Copywriter 130

Backlinko

FEBRUARY 19, 2024

Content Distribution Channels This involves recognizing the platforms or mediums competitors use to promote and share their content , which may include social media, email newsletters , or external platforms. Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy.

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Ad Copy Landing Page Social Media Keywords 108

Neil Patel

APRIL 7, 2021

PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns. Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. Evergreen ads may not seem as striking when compared to ads on trending topics and sales. Brand Awareness.

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Ads Ad Copy Brand Awareness Keywords 86

Content Marketing Institute

OCTOBER 25, 2017

You learn them once and keep applying the same best practices across all your Facebook ad campaigns. HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. Surely, you’ve seen ads in your Facebook newsfeed. I bet you’ve ignored a good share of those ads while clicking only a few.

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Advertising Landing Page Editorial Team Promotion 111

Neil Patel

APRIL 7, 2021

As you build brand awareness through paid ads, you could also attract opportunities to speak in conferences and events with your desired target audience. When organizations advertise their conferences and events, they may also include your face, name, and credentials in their promotional content. Tony Robbins.

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Ads Marketing Brand Awareness Education 116

Neil Patel

APRIL 22, 2021

However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. But, if you offer them a free trial, you can increase conversions by 328%.

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Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

AUGUST 19, 2021

This could stop users mid-swipe, get them to spend time reading for ad copy, and click-through. How do you create visually appealing Tinder Ads? Write FOMO-Inducing Copy. Your Tinder Ads should use phrases that resonate with your audience and spark their interest. Use this to your advantage in your ad copy.

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Ads Ad Copy Copy Advertising 84

Neil Patel

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. It takes a lot of time to test ad copy, photos, and colors to see if they’ll resonate with your audience. What Are LinkedIn Insights?

Banking 125

Banking Social Media Advertising Healthcare 125

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. Don’t run contests, sweepstakes or promotions “too often.” It promotes fan interaction and the brand at the same time!

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Brand Social Media Marketing Keywords 145

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re promoting a fitness app, share your own struggles with weight loss and how the app helped you overcome them. Try your hand at technical copywriting , social media , or even Facebook ads.

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Copywriting Copywriter Persuasion Ad Copy 79

Neil Patel

SEPTEMBER 2, 2021

Let’s say the business decided to target Swiss chocolate, chocolate-covered cherries, and taffy in the same ad and uploaded a picture of each. Their chocolate-covered cherry image could end up displayed next to text promoting their Swiss chocolate. What's the Difference Between Static and Dynamic Ads?

Keywords 133

Keywords IT Landing Page Ads 133

Neil Patel

AUGUST 6, 2021

Use tools like the Net Promoter Score to gauge your customers’ loyalty. You do that by sending post-sales emails like: product updates cross-selling and upselling emails feedback surveys promotional emails informational emails. While paid ads may cost you, they have several advantages that include: Drive hyper-targeted traffic.

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Landing Page Social Media Sales SEO 142

Neil Patel

FEBRUARY 23, 2023

Text Ads LinkedIn text ads feature in banners and side tabs and are effective in helping you build solid leads with industry leaders. They are easy to design, and aside from targeting, you only have to focus on copy and images. When set up properly, text ads can deliver great results.

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Ads Advertising Text Social Media 104

Neil Patel

APRIL 8, 2021

It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager.

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Creativity Landing Page Ads Lead Generation 110

Neil Patel

APRIL 19, 2021

To leverage this kind of engagement, you may need to build the interaction on a platform outside the ad, with the mobile-first PPC ad pointing to the interactive content. For example, Taco Bell created a Snapchat filter to let you turn your head into a taco for a Cinco de Mayo promotion. Short ad copy can pack a punch.

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Ads Landing Page Ad Copy Copy 73