Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

OCTOBER 26, 2020

For any product you sell, you must complete a quick eligibility check before creating your ad. If you’re selling a product no one else offers (like a self-published book), this step is a snap. The first is custom, where you write concise product copy for the ad. You can only do this for one product per ad campaign.

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

FEBRUARY 18, 2021

It supports over 40 ad networks across several different countries and allows you to track a list of your competitors. You then get an alert every time that competitor launches a new ad or publishes new content. Best Ways To Use This Tool: Listen to what your audience wants Track engagement Publish new content.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

MAY 24, 2021

These low-quality clicks may also impact your ad score , meaning your ad gets shown less often and your CPC goes up. Click Fraud by Publishers. Your competitors benefit from click fraud by hurting you, but there’s also another player in this equation who stands to benefit directly from clicking your ad: the publisher.

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

APRIL 12, 2021

Publish those testimonials on your site. I’ve been publishing testimonials from my satisfied clients on this site for some time now, and I can attest to the fact that they help persuade prospects to convert into clients and subscribers. Apple reduces that consumer confusion by simplifying their web and sales copy.

Retail 141

Retail Marketing Landing Page Copy 141

Neil Patel

JUNE 8, 2021

On average, 80 of them will read your headline copy, but only 20 will read the rest. Following this approach can help you form more logical arguments, write copy that flows naturally, and provide your readers with clear takeaways. Now that a lot of people know who I am, I naturally have an advantage over lesser-known publishers.

Writing 145

Writing Content Copy Copywriting 145

Neil Patel

APRIL 15, 2021

As the ad is designed to make the user take action, there’s also less space dedicated to copy and more dedicated to your business’ information. Call-only ads only appear on mobile devices. Do you know what’s great about this ad? This ad is also a solid example of how non-urgent businesses can use call-only ads.

Ads 109

Ads Ad Copy Copy Contractor 109

The Creative Penn

DECEMBER 31, 2022

I am more excited than ever this year about the books I want to write and publish. If your goals are simpler — like finishing your book, or publishing for the first time, or selling 1000 copies, then fantastic! Penn — Write and publish the ‘catacomb' book, ARKANE #13, and some short stories — and maybe other fiction.

Creativity 98

Creativity Ad Copy Text Government 98

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. Do you want them to download resources you publish?

Ads 142

Ads Landing Page Social Media Copy 142

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. Cost-per-mills (CPM ads). Yes, we are talking about copywriting.

Copywriting 94

Copywriting Copywriter Electronics Writing 94

Neil Patel

AUGUST 25, 2020

Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over. It’s more important than ever before for PPC ads to be easily accessible on devices of all sizes. What’re your thoughts on designing PPC ads for mobile rather than desktop?

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

AUGUST 10, 2021

You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. International self-publishing websites like Amazon have brutal algorithms that punish the unaware. Chloe Gong is an NYT bestselling author who has only recently published her first book. Author Website.

Marketing 143

Marketing Social Media Sales Publishing 143

Backlinko

FEBRUARY 19, 2024

Content Frequency Analyze how often they publish new content and the consistency of their posting schedule. Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy. When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use?

Ad Copy 106

Ad Copy Landing Page Social Media Keywords 106

Neil Patel

AUGUST 18, 2020

Strong PPC campaigns go beyond excellent ad copy , design, and targeting. You can also look at their published case studies in different industries to see the types of results they produce for their clients. KlientBoost — Best for PPC management + landing page design. Where you send your targeted traffic matters.

Agency 144

Agency Landing Page Consulting Advertising 144

Express Writers

JUNE 14, 2024

The Copywriter’s Handbook : A Step-by-Step Guide to Writing Copy That Sells — By Robert W. Bly Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. The book includes 15 techniques to ensure that your e-mails are opened, and 11 ways to make your copy more readable.

Copywriting 98

Copywriting Copywriter Content Creator Copy 98

Neil Patel

APRIL 8, 2021

It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

ContentWriters

OCTOBER 27, 2022

Therefore, it’s essential to consistently publish content that engages your customers. It’s not enough just to publish quality content; you need to ensure the content is better than your competitor’s. You can track your ad in analytics as soon as it’s launched and see how it’s performing at any time. Which Works Better?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JUNE 22, 2021

Create Your Facebook Ad. Finally, choose your ad format, type in the ad copy, and enter your images or videos. Once you’re happy with the ad, click the “Publish” button to go live. Congratulations, you’ve created your first Facebook Ad! Tips for Creating Great Facebook Ads.

Marketing 145

Marketing Social Media Advertising Ads 145

The Hoth

NOVEMBER 1, 2022

Calculating content velocity is also an integral part of healthy content management , as it lets you know how much you’re spending on its production (as well as if you’re hitting your publish dates or not). . If the campaign is generating little to no interest or traffic, it’s not worth copying. Blog posting schema.

IT 98

IT Content Creation Content Copy 98

The Creative Penn

SEPTEMBER 18, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I was so scared of publishing it and when I was about to hit Launch on the Kickstarter back in February, my heart was hammering.

Creativity 98

Creativity Sales Retail Publishing 98

Neil Patel

FEBRUARY 23, 2023

Carousel ads: These ads feature a swipeable series of cards. Video ads: These can be published as sponsored content or through your campaign manager on LinkedIn. Text Ads LinkedIn text ads feature in banners and side tabs and are effective in helping you build solid leads with industry leaders.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

APRIL 5, 2023

Feedly How can you see what your competitors are publishing? This convenient tool gathers information in one place, enabling you to: Track competitors’ content marketing strategies and get instant updates when they publish new content. Keep an eye out for the top-performing ads. Organize your feeds on one platform.

Social Media 133

Social Media Keywords Advertising SEO 133

BKA Content

MARCH 13, 2023

The agency — which also specializes in web design and SEO — states on their site that they can write blog posts , eBooks, landing pages, ad copy, whitepapers, Amazon product descriptions and more. Award the job, manage the workflow and publish the content you receive. Content Development Pros Average Rating: 4.1/5

Website 80

Website Writing Content Script 80

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . From marketing copy to business emails, applications like Jasper AI (formerly Jarvis ) and Copymatic can handle them all with ease. . Check the copy for accuracy, plagiarism , natural flow, and human emotions.

IT 105

IT Writing Proofreader Content 105

Neil Patel

DECEMBER 28, 2021

Published each year, the Google Search Trends report aggregates the highest-ranking terms for the year. You can also perform in-depth keyword research , use popular trends in your ad copy, and find new niches to target. What Is the Google Search Trends Report?

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Content Marketing Institute

OCTOBER 25, 2017

You can’t publish the same ads over and over and get more people to act on them. To catch more target audience members, you need to create different ad creatives. Even if that colorful ad design has worked wonders, a time will come when your target audience develops ad fatigue. Break up repetitiveness.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Content Hacker

NOVEMBER 1, 2022

Because you can’t expect readers to trust you if one minute, you’re upbeat and playful, and then suddenly you publish content that’s buttoned-up and serious. You’ll use it to find direction for everything, including topics, copy, social media posts, and visuals of the content you create. Finding, and sticking to, a brand voice.

Brand 96

Brand Content Creation Communication Social Media 96

ContentWriters

JULY 17, 2024

To maximize conversions, you need to ensure that when your ad is clicked, the user is taken to a relevant landing page. Once there, they should be served compelling content that relates to the ad copy and includes an easy way for them to move forward in your buying process. Want to learn more? Contact ContentWriters today.

Contractor 59

Contractor Landing Page Content Ad Copy 59

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Express Writers

OCTOBER 8, 2024

A copywriter is the most general term for someone who writes copy. This includes: Ad copy Blog posts Emails Product descriptions They understand the written word and how to use it to persuade and convince people. They research the best times of day for publishing content. Take a look at the entire lineup.

Content Writer 52

Content Writer Content Marketing Writer Marketing 52

Neil Patel

AUGUST 6, 2021

Craft personalized ad copy. Determine the ad format you’ll use (video, text, etc.) Use a campaign management tool like AdEspresso to create, manage, and optimize your paid ads. Retargeting : Use social media ads, apps, banner ads on websites, or email to retarget customers who viewed products on your store.

Landing Page 142

Landing Page Social Media Sales SEO 142

Grammarly

APRIL 20, 2025

These tools can support tasks such as brainstorming ideas, drafting copy, rewriting sentences , and refining tone or structureall based on a prompt (a short instruction or input that tells the AI what you want it to do). Verify facts, stats, or claimsespecially before publishing. Then give it a final readthrough before hitting publish.

Content Creation 52

Content Creation Content Storytelling Copy 52

Neil Patel

NOVEMBER 1, 2021

Unlike traditional Google Ad campaigns, Google automates the targeting and delivery of Performance Max campaigns based on the information you provide. All advertisers need to do is provide a series of ad creatives (a call to action, additional ad copy, and relevant images or videos), and Google takes care of the rest.

Advertising 92

Advertising Agency Ads Creativity 92

The Creative Penn

DECEMBER 30, 2022

I launched the book direct on my Shopify store, CreativePennBooks.com and sold it exclusively direct for a month before publishing it wide. I also wrote and published two short stories. I published 67 episodes of The Creative Penn podcast in 2022, and I'm so pleased that the show still resonates after more than 13 years.

Creativity 98

Creativity Pharmaceutical Projects Sales 98

Freelance Union

FEBRUARY 28, 2025

So, if you’re a freelance copywriter creating a plan for ad copy, you can use the markdown feature to format the plan or even a draft and incorporate the right images accordingly. Features such as these make the content look better. You’ll also benefit from offline mode.

Freelance 64

Freelance Freelance Copywriting Projects Ad Copy 64

Contently

JULY 10, 2024

Having digested most of the internet as training data, it offers responses that are typically amalgamations of previously published material. It can also be a great way to generate multiple headlines for A/B testing in campaigns or craft more functional copy like meta descriptions, image alt text, or video transcripts.

Content 52

Content Editorial Proofreader Content Creator 52

Content Marketing Institute

NOVEMBER 7, 2017

This goes for working with publishers individually, as well as native advertising networks – where your content might show up on several publishers’ sites at once. And, as Ural Cebeci reminds us, just like your owned and earned media , native content needs to be held to a high standard.

Promotion 111

Promotion Content Social Media Advertising 111