Make a Living Writing

APRIL 18, 2023

6 – Breakthrough Advertising by Eugene Schwartz Breakthrough Advertising is such a famous foundational book on advertising that it is hard to get your hands on a copy without spending a ton of money. Through his straightforward and honest approach, you will understand why some copy is great and other copy is not.

Copywriter 96

Copywriter Copywriting Copy Persuasion 96

Neil Patel

OCTOBER 14, 2021

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Make Your Sales Specials Clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. If it needs explaining, it doesn’t belong in an ad.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. From your images to your ad copy, users should be able to tell in an instant what you do. Write Crisp, Concise, and Compelling Copy. Your ad copy must end with a CTA.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Create Your Responsive Search Ad Headlines.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. higher ROI with Snap Ads and 35 percent more bookings than other platforms. GCCFriday achieved an incredible 150 percent sales growth with Snapchat ads. Marriot Bonvoy had a 3.4x

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

SEPTEMBER 20, 2021

Ask questions like: What were your sales in the last few months? What is the return on investment from previous niche paid ad campaigns? Create Your Paid Ad Campaign Copy. No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to test. A/B testing is most effective when done continually.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years).

Ads 119

Ads Ad Copy Electronics Keywords 119

The Hoth

JANUARY 25, 2024

These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results. An SEM campaign is the best way to start generating traffic, leads, and sales from day one, which is why they’re so popular for newer sites. Why is that?

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Missteps to avoid? Use images that reflect real people and the daily lives of Gen X.

Ads 127

Ads Ad Copy Advertising Social Media 127

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. The power of social media copywriting is vast, ranging from boosting your brand awareness, driving traffic to your website, and even skyrocketing sales with a single viral post.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). Note: While AI tools can help streamline your efforts (and even improve your copy), we recommend you learn the basics of great copywriting first.

Copywriter 86

Copywriter Copywriting Ad Copy Landing Page 86

Neil Patel

MARCH 23, 2021

Log into Google Ad s and then click on ‘+ Campaign.’. Set a Goal for Your Google Search Network Ad. Google offers several options including sales, leads, traffic, and brand awareness. To stay with the fishing pole example, I’ll pick “sales.” Create Your Google Search Network Ad.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

APRIL 15, 2021

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. As the ad is designed to make the user take action, there’s also less space dedicated to copy and more dedicated to your business’ information. Call-only ads only appear on mobile devices. Call-Only Ad Examples.

Ads 109

Ads Ad Copy Copy Contractor 109

Neil Patel

AUGUST 3, 2021

What Is the Facebook Ad Library? Facebook Ad Library is a free, public database of every ad currently active on Facebook, Messenger, and Instagram. Users can view every detail of the ads, including the copy, the image, how long it’s been live, when it launched, and any versions being A/B tested. Do they sell?

Ads 136

Ads Advertising Copy Brand Awareness 136

Jane Friedman

APRIL 19, 2023

In The AI Author Assistant, I included an example of my asking ChatGPT to rank my books from most sales to least sales. I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words. Also write press releases, book blurbs, ad copy, blog posts, etc.

Creativity 143

Creativity Ad Copy Copy Writer 143

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. Tactic #4: Evoke Curiosity.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

JANUARY 19, 2022

There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue. It all has to do with the relevancy of your website in relation to your ad copy, title, URL, and target search phrases. Advantages of Local Search Marketing. Leapfrog the Competition.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

JUNE 8, 2021

On average, 80 of them will read your headline copy, but only 20 will read the rest. Following this approach can help you form more logical arguments, write copy that flows naturally, and provide your readers with clear takeaways. The former includes things like blogs and e-books, while the latter encompasses website and ad copy.

Writing 145

Writing Content Copy Copywriter 145

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Brochures and Flyers: Printed materials used for promotional purposes.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Maybe you want to figure out why your PPC campaign isn’t driving as many sales as your Facebook ads , for instance.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Mobile devices account for over half (53%) of clicks on search ads. Or raise brand awareness.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

APRIL 14, 2021

Once you’re signed up and logged in, then copy one of your competitor domains into the search bar and select the Domains option as shown below. (To To find your competitors, simply type your keywords into Google and then copy the advertiser domains.). A strong USP will skyrocket your sales conversion rates.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Rethink the Need for Advertising.

Retail 141

Retail Marketing Landing Page Copy 141

BKA Content

DECEMBER 7, 2022

How do you write an article that sells a product without being “sales-y”? Who creates ad copy to entice consumers? However, it requires a different kind of innovation that can expand your repertoire and offer a new perspective. Though it may not get mentioned often, copywriting requires problem-solving skills.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. This is all about persuading readers to take sales-related action. Website Sales Copy.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Ashleyn Writes

FEBRUARY 16, 2022

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. Think ads on any social media platform, paid placements, and some partnerships.

Media 147

Media Copy Advertising Creativity 147

Backlinko

DECEMBER 21, 2023

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

IT 114

IT Ad Copy Keywords Landing Page 114

Express Writers

JUNE 14, 2024

The Copywriter’s Handbook : A Step-by-Step Guide to Writing Copy That Sells — By Robert W. Bly Robert Bly’s copywriting handbook helps you turn bland copy into persuasive and meaningful content. The book includes 15 techniques to ensure that your e-mails are opened, and 11 ways to make your copy more readable.

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

Neil Patel

MARCH 15, 2021

Video ads had a higher CPC than image ads, and clear copy with a CTA had a lower cost than copy written without a CTA. With this in mind, you should consider testing different ad types to see how well they perform for you. How much do Instagram ads cost?” Bidding Strategy. Conclusion.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. The entire sales process occurs in the app.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

AUGUST 10, 2021

This entails getting your book “out there,” earning an audience, and generating sales. In some cases, this might not be a problem (such as you are writing for passion), but if you want to make sales and know how to market a book, then your writing has to be informed by your research. You just need to understand how to market a book.

Marketing 143

Marketing Social Media Sales Construction 143

The Creative Penn

DECEMBER 31, 2022

If your goals are simpler — like finishing your book, or publishing for the first time, or selling 1000 copies, then fantastic! While my multi-six-figure business revenue has remained approximately the same for the last couple of years, book sales have become a greater part of it again because of selling direct.

Creativity 98

Creativity Ad Copy Text Government 98