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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136
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7 steps to writing great copy according to Joseph Sugarman

Credible Content

Step-by-step guide to writing better copy. Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. There were less distractions when Joseph Sugarman wrote his copy.

Copy 130
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AI-Powered Writing Tools & Implications for Freelance Writers

Kayleigh Moore

Launched in May 2020 by OpenAI, GPT-3 uses deep learning to produce human-like text. Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. They’re well-suited for short pieces of copy, headlines, and very rough drafts.

Freelance 173
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How to Create the Best Responsive Search Ads

Neil Patel

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. How Big Are Responsive Search Ads?

Ads 140
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These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%

Neil Patel

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It gives you more room to make your case, with a larger image, longer copy, and additional link description area. Improving your conversion rates? Not so much. The only problem?

Ads 145
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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies. Create Your Paid Ad Campaign Copy.

Ads 126