The Creative Penn

DECEMBER 31, 2022

Continue The Creative Penn Podcast. Penn, but the basic concept is about writing from your darker side, and about integrating your shadow into your creative work, rather than trying to bury it or sublimate it. Now it's time to turn it into a book that you might be able to use for your creative process.

Creativity 98

Creativity Ad Copy Text Government 98

Ashleyn Writes

JANUARY 10, 2025

Today, Im sharing five AI prompts that Ill carry into this yearand Im convinced theyll supercharge your creativity and efficiency too. VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. If you’re using a CTA button on your landing page, the ad copy words you use either persuade people to act or chase them away. Improving your conversion rates?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

Ads 125

Ads Ad Copy Writing Copywriter 125

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

Content Writer 237

Content Writer Writer Content Writing 237

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Copywriting is hard. I’ll give you an example.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Missteps to avoid? Use images that reflect real people and the daily lives of Gen X.

Ads 127

Ads Ad Copy Advertising Entertainment 127

Melanie Saxton

MARCH 5, 2023

First, the coursework offered in my bachelor’s of English involved creative writing, the conventions of English language, literary devices, copyediting, and, of course, American and British literature. Count on me for digital media assistance to enhance and expand your online footprint.

Digital Media 130

Digital Media Media Script Ad Copy 130

Jane Friedman

APRIL 19, 2023

In this Q&A, she reveals some of the terrible titles it spat out (while keeping the really good ones to herself), acknowledges the complicated moral question of writers allowing ChatGPT to do their writing for them, and lists the many ways AI has been helpful to her both creatively and practically. Those two things can co-exist.

Creativity 144

Creativity Ad Copy Copy Writer 144

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Creativity, including visual pizazz, is critical in the Amazon marketplace. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Set Your Specifics.

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

APRIL 19, 2021

This will help you get the hang of how Twitter ads work. Once you’re more comfortable, you can split your ad groups into different categories targeting different audiences. You can also play around with creatives, timing, and budgets to see which combinations work better for you. Your ad copy must end with a CTA.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Men With Pens

JANUARY 12, 2010

I’m inclined to agree with Sir Doyle that the creative mind is very much like an attic, but there is one thing I disagree with: Crowding our brain up with too much knowledge isn’t exactly the problem that most of us encounter. When we neglect the attic of our mind, all our creativity goes to waste. You’re not sure, though.

Creativity 62

Creativity Copywriter Copywriting Writer 62

BKA Content

DECEMBER 7, 2022

Becoming a copywriter is a great way to explore your creativity while ensuring steady work. Explore Creativity. Writing ads may not seem like creative work, especially if you’re used to fiction writing. Who creates ad copy to entice consumers? Written Content Creation. Social media posts.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Backlinko

SEPTEMBER 6, 2024

AI is there to help you become a more efficient and creative copywriter. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai Which means the copy is typically limited in its creativity.

Copywriter 80

Copywriter Copywriting Ad Copy Landing Page 80

Neil Patel

AUGUST 5, 2021

With the short attention spans of Gen Z and millennials, Snapchat recommends writing copy that’s easy to understand, is localized for your audience, and has an offer message within the first two seconds of the ad. The ad is only five seconds long and uses two short sentences to get its message across. Ad Copy Resources.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

FEBRUARY 17, 2021

Sales promotions and paid campaigns go hand-in-hand, which is why you likely see them all the time on paid ads. There’s no limit to what you can do with sales promotions; one of the few things that could be holding you back is your creativity. For example, which ad copy is more appealing in February?

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

AUGUST 3, 2021

But don’t feel the need to run the same ad as everyone else. While it’s important to understand what works and what doesn’t, you don’t want your ad to be lost in a sea of faceless ads. Check Out Ad Copy and Tone. Are your ads enticing? Find the Best Time to Run Ads. Do they sell?

Ads 136

Ads Advertising Copy Brand Awareness 136

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Or this creative McDonalds SWOT graphic by Creately. Ultimately, it will help you to look at your PPC campaigns in a different way.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Creativity is an essential element of creating paid ads that work.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Ashleyn Writes

FEBRUARY 16, 2022

I have a full checklist of 28 I would recommend the average creative have on hand —make sure you download that freebie checklist, and after you make this one, you can check it off! Think ads on any social media platform, paid placements, and some partnerships. Situation: Creative lawyer pitching to a national outlet for photographers.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For example, an algorithm can be built to categorize creative assets for various segments of your target audience. To get ahead of the competition, consider analyzing competitor creatives in campaigns and advertisements.

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

AUGUST 25, 2020

Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over. It’s more important than ever before for PPC ads to be easily accessible on devices of all sizes. Do you need help with design or ad copy as well?

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

JULY 29, 2021

Reddit Ads for Increased Sales Best Practices. Reddit breaks its suggested best practices into three distinct categories: targeting, creative, and management. When building a Reddit ad, you can target your campaign through a variety of channels: by interest, community, targeting expansion, device, or location.

Ads 110

Ads Sales Banking Advertising 110

Grammarly

JULY 28, 2023

For convenience, we’ve broken down the tasks into these categories: Life AI writing tasks Job search AI writing tasks Marketing AI writing tasks Creative AI writing tasks Life AI writing tasks 1 Email Concise email writing is crucial for communication, but it can also be a chore.

Writing 98

Writing Ad Copy Text Copy 98

Neil Patel

AUGUST 18, 2020

They’re a small team of 23 expert marketers, creatives, and strategists producing impressive results for companies of all sizes around the world. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. Strategy + creative + the right audience segments = high ROI.

Agency 144

Agency Landing Page Consulting Portfolio 144

Content Marketing Institute

OCTOBER 25, 2017

You can’t publish the same ads over and over and get more people to act on them. To catch more target audience members, you need to create different ad creatives. Even if that colorful ad design has worked wonders, a time will come when your target audience develops ad fatigue.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Neil Patel

APRIL 5, 2023

iSpionage It can be tough to make headway when you’re competing on price, creative elements, and competitors’ budgets, but have no fear. In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Keep an eye out for the top-performing ads.

Social Media 133

Social Media Keywords Advertising SEO 133

Backlinko

DECEMBER 21, 2023

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

IT 109

IT Ad Copy Keywords Landing Page 109

The Creative Penn

SEPTEMBER 18, 2023

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? ” Ring any bells?!

Creativity 98

Creativity Sales Retail Publisher 98

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. With Copy.ai, you can enter a brief description of your campaign, and it will offer you several creative content ideas. ” 5.

Copywriter 76

Copywriter Copywriting Content Creation Ad Copy 76

Buffer

JANUARY 7, 2025

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building. Predis.ai: Generate ad images and videos Source: Predis.ai

Marketing 111

Marketing Social Media Script Media 111

The Hoth

OCTOBER 31, 2022

As robust as these AI tools are, they still cannot replicate human creativity, emotions, or passion. . While AI tools can’t match human creativity and emotion, robots have us beat when it comes to accuracy. That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. .

IT 105

IT Writing Proofreader Content 105

Neil Patel

AUGUST 19, 2021

As with all other types of ads, there are best practices to follow when writing for Tinder. And when you’re writing ads to go with a dating app, you have some extra room for creativity and flair. So here are a few things to keep in mind when creating ads for Tinder users. Write FOMO-Inducing Copy.

Ads 84

Ads Ad Copy Copy Advertising 84

Neil Patel

MARCH 15, 2021

Get ready to put some time and effort into creating ads that fit your branding and follow Instagram’s creative best practices. Consider the types of Instagram ads: stories ads photo ads video ads carousel ads collection ads ads on the Explore page. Conclusion.

Ads 104

Ads Social Media Advertising Ad Copy 104

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Perhaps it is the most succinct form of creative writing that requires specific writing style. Copywriting is not about storytelling or presenting descriptions in any form.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Express Writers

JUNE 14, 2024

The Adweek Copywriting Handbook by Joseph Sugarman is yet another solid reference source for writing top-notch copy. Joseph demonstrates how to write effective copy that sells product, but he doesn’t skimp on the creativity. This book is easy to follow and serves as the perfect guide for writing snappy and creative ad copy.

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

Neil Patel

NOVEMBER 23, 2021

One significant advantage of responsive display ads is that they offer more text fields for you to work with. While this is great as it gives you more opportunities for creativity and to get your message across, there is a caveat—not all text will be shown together. Text Combinations Can Be Quite Tricky—Create Them Wisely.

Ads 112

Ads Landing Page Text Copy 112