Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Create Ads That Appeal Specifically to Generation X. Missteps to avoid?

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Ads Ad Copy Advertising Social Media 127

Neil Patel

MAY 14, 2021

JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47. Like any digital marketing tool, AI copywriting has its limitations. I’ll give you an example.

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Copywriter Copywriting Writing Script 143

Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Do you need help with design or ad copy as well? Well-versed in all things digital marketing. It’s usually a small piece of a broader digital marketing strategy. Let’s get started!

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

SEPTEMBER 20, 2021

Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies. Create Your Paid Ad Campaign Copy.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . Let’s get started! The 5 top PPC companies in the world.

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Agency Landing Page Consulting Portfolio 144

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. Never plagiarize other brands’ ad copy. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. One method that’s particularly useful for promoting your loyalty program and rewarding your customers is email marketing.

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Promotion Sales Ad Copy Retail 131

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Alternatively, you could work with a digital marketing consultant. Now let’s look at opportunities. Let me know in the comments!

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Landing Page Ad Copy Ads Keywords 138

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. It all has to do with the relevancy of your website in relation to your ad copy, title, URL, and target search phrases. Just don’t do it.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Keyword research plays a huge role in any digital marketing campaign.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Many authors, information marketers, and public speakers are doing exactly that. You need a CTA button on both your ad and your landing page. Not so much.

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Ads Landing Page Ad Copy Advertising 145

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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Copywriter Copywriting Electronics Writing 94

Neil Patel

DECEMBER 28, 2021

For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. For example, we searched “digital marketing.”. You can also perform in-depth keyword research , use popular trends in your ad copy, and find new niches to target.

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Content Entertainment Search Engine Optimization Digital Marketing 115

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. However, everything is about to change.

Marketing 123

Marketing Ad Copy Advertising Copy 123

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO as a marketing practice has endured for so long for one very important reason: it works. Why is SEO effective for digital marketing? We’re glad you asked.

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SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

FEBRUARY 18, 2021

You can see the competitor’s most effective ad copy, and you can look at graphs that compare all of this data. Competitive analysis is the cornerstone of a successful digital marketing plan. The Takeaway.

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Keywords Agency Social Media Ad Copy 145

Neil Patel

JUNE 22, 2021

Create Your Facebook Ad. Finally, choose your ad format, type in the ad copy, and enter your images or videos. Once you’re happy with the ad, click the “Publish” button to go live. Congratulations, you’ve created your first Facebook Ad! Tips for Creating Great Facebook Ads.

Marketing 145

Marketing Social Media Advertising Ads 145

ContentWriters

OCTOBER 27, 2022

Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned. They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

MAY 12, 2021

For example, there is no point in targeting an ad for digital marketing services in a region with poor network connectivity or a significant customer focus on physical stores. That is where research comes in. When deciding which location to target, aim for a region where similar businesses are already succeeding.

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Ads Advertising Keywords Banking 132

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. Of course, no reasonable digital marketer would say “no.”

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Landing Page Lead Generation Persuasion Telecommunication 145

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

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Copywriter Copywriting Persuasion Ad Copy 79

Freelance Magic

OCTOBER 19, 2022

Whether you’re a freelance writer or a digital marketer, the market is competitive. Whether you’re a freelance writer, designer, or digital marketer, the finance industry needs high-quality service providers. New apps and software are always emerging in this field, making the FinTech market equally lucrative.

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Freelance Finance Landing Page Projects 130

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. What are you trying to achieve with your marketing efforts?

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Lead Generation Social Media Advertising Persuasion 132

Grammarly

SEPTEMBER 18, 2023

That makes it an effective digital marketing research tool, and cheaper than the premium alternatives. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.

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Copywriter Copywriting Script Marketing Copy 104

Neil Patel

NOVEMBER 23, 2021

Here’s the landing page you’re directed to when you click on the ad: It’s so similar to the ad design that you know you’re in the right place when you land on it. Another critical ingredient to ensuring your landing page matches your ad is to use the same keywords in both your ad copy and landing page copy.

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Ads Landing Page Text Copy 112

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads. It’s simple.

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Ads Creative Director Storytelling Advertising 81

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. Scroll along to ‘Ads’ on the end and click. If there are live ads running, you can see them from there. Sponsored Content Ads Sponsored content allows you to ‘ Reach a highly engaged audience in the LinkedIn news feed ’. Click on that.

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Ads Advertising Text Social Media 104

Neil Patel

APRIL 5, 2023

In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Keep an eye out for the top-performing ads. Go to the destination URL and analyze the ad creative. Of course, you don’t want to swipe someone’s entire ad.

Social Media 133

Social Media Keywords Advertising SEO 133

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. Anticipate a 30-60 day ramp-up period with paid search ads.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Smart Blogger

JULY 13, 2023

SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ? It’s like a one-stop-shop where you get keyword research, competitor analysis, SEO, PPC, and content marketing tools under one roof. You want to make bulk changes to your ads, copy, or even the structure of your campaigns?

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Digital Marketing Landing Page Keywords Construction 61

The Hoth

OCTOBER 20, 2022

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

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Brand Awareness Advertising Search Engine Optimization Utilities 98

Moz

AUGUST 27, 2020

We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Make sure to have at least three ads per group. Add emotional triggers into your ad copy. Then look at your ad copy. Really think about how you can add those emotional triggers into your copy. Video Transcription.

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Ads Ad Copy Keywords Agency 64

Smart Blogger

MAY 25, 2023

The Power of a Great Copywriter in Your Digital Marketing Plan Imagine your digital marketing plan as a well-oiled machine. SEO optimizes your website, social media amplifies your reach, and your website copy seals the deal. Start by writing small ad copies, email subject lines, or even social media captions.

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Copywriter Copywriting Copy Persuasion 65

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

Social Media 67

Social Media Utilities Education Digital Marketing 67

Smart Blogger

MAY 26, 2023

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. Step 5: Get to Grips with Digital Marketing Copywriting and digital marketing go hand in hand.

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Copywriter Copywriting Persuasion Freelance Copywriting 67