Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Create Ads That Appeal Specifically to Generation X. Missteps to avoid? Not necessarily.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Let me introduce you to how it works and how it could transform your marketing strategy. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit.

Copywriting 143

Copywriting Copywriter Writing Script 143

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads.

Ads 126

Ads Ad Copy Advertising Social Media 126

Smart Blogger

JUNE 11, 2024

Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in. Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in. Here’s what you need to know before creating your first paid ad… What is Paid Advertising? Are Paid Ads Worth it?

Advertising 78

Advertising IT Social Media Ads 78

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . Let’s get started! The 5 top PPC companies in the world.

Agency 144

Agency Landing Page Consulting Digital Marketing 144

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. They know they’ll get exactly what the brand promises in its ads. As a marketer, put people before clicks (and profits).

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Setting up a countdown timer on your Google PPC ads couldn’t be easier.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

NOVEMBER 12, 2020

Pay-Per-Click ( PPC ) marketing can be one of the quickest and most effective ways to drive customers to your site. But it can be hard to make money through PPC ads. These are happening in the market right now, whether you like it or not. It’s all too easy to make common mistakes that can wreck your campaign.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. It Humanizes Your Brand.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Check for these Common Problems Step #1: Interest-Based Targeting Facebook ad targeting is unrivaled in its versatility. Improving your conversion rates? Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Content Writing

DECEMBER 20, 2022

Content writing is all about writing copies in the form of product descriptions, blogs, articles, e-books, flyers, emails, and brochures to describe products, services, and other collaterals in electronic form. While both play a big role in many digital marketing campaigns, their purpose is starkly different. Case Studies.

Copywriting 94

Copywriting Copywriter Electronics Writing 94

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. However, everything is about to change. Let’s find out.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. For marketers, that data can be gold. For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Grammarly

SEPTEMBER 18, 2023

Because AI is still relatively new, it can struggle with longer pieces like blog articles or involved web page copy. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks.

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Neil Patel

FEBRUARY 18, 2021

This is where marketing tools come into play. This one gives you a window into your competitor’s email marketing strategy. There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? Price : Free.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

JUNE 22, 2021

If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? Facebook marketing is a catch-all term for the different ways you can market your business on Facebook. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

MAY 12, 2021

What Does It Mean to Have Ads in Multiple Locations? In a nutshell, setting up ads for multiple locations means the users are shown a personalized ad based on their current location. Before we start setting up our ads for multiple locations, it is important to identify which locations to target. Let’s get started.

Ads 132

Ads Advertising Keywords Banking 132

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. Why is SEO called organic?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. When it comes to persuading people to take action online, especially when you’re selling a digital product (e.g.,

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO as a marketing practice has endured for so long for one very important reason: it works. Why is SEO effective for digital marketing? We’re glad you asked. Why is that?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. Once you determine that, it becomes much easier to scale up your marketing because you know you can pump more dollars into your campaigns and get XYZ in terms of customers out the other end. Determine Goals.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Freelance Magic

OCTOBER 19, 2022

A niche is a focused segment of a broader market, usually tailored to a specific demographic. Whether you’re a freelance writer or a digital marketer, the market is competitive. This is the first pick because the market for Web 3.0 and the Metaverse is still in its nascent stages and the market is unsaturated.

Freelance 130

Freelance Finance Landing Page Projects 130

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. What do you do in the meantime?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriting 79

Copywriting Copywriter Persuasion Ad Copy 79

Neil Patel

NOVEMBER 23, 2021

The GDN platform will then combine these assets into varied ad unit combinations for every available size. Why Should You Use Responsive Display Ads? With responsive ads, you can show personalized content to your customers from a feed you control and add it to your campaign. Responsive display ads are here to stay.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

FEBRUARY 23, 2023

However, there’s no point in having access to all of that targeting power if you can’t take full advantage of it and use it towards your marketing efforts. Before you get started creating an ad, you need to spend some time thinking about who your ideal customer is. Scroll along to ‘Ads’ on the end and click. Click on that.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

APRIL 28, 2021

Before I go on, what do I mean by humanizing your PPC ads? It means creating ads that provoke a response or an emotion. It can help your ads build connections and trust with your market and ultimately increase your business. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

APRIL 5, 2023

If your competitors are doing well, it shows there’s a market, right? It also demonstrates effective marketing to your ideal customers and getting great returns. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance.

Social Media 133

Social Media Keywords Advertising SEO 133

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. SEO is a long-term marketing investment.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Smart Blogger

JULY 13, 2023

Whether you’re a small business owner or a marketing manager for a global corporation, an SEM tool can be your secret weapon for getting your products or services seen by the right people at the right time. SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ? Well, meet SEMRush.

Digital Marketing 61

Digital Marketing Landing Page Keywords Construction 61

The Hoth

OCTOBER 20, 2022

The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Certain risks do come along with PPC like ad placement or a competitive keyword.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Moz

AUGUST 27, 2020

There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Click on the whiteboard image above to open a high-resolution version in a new tab!

Ads 64

Ads Ad Copy Keywords Agency 64

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. This scenario illustrates the essential role copywriting plays in marketing. ” Well, you’re in the right place! But what exactly is copywriting?

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Copywriter Copywriting Copy Persuasion 65