Neil Patel

AUGUST 11, 2021

There’s no such thing as “passive income” when running and managing Google Ads campaigns. Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

SEPTEMBER 20, 2021

Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies. Create Your Paid Ad Campaign Copy.

Ads 126

Ads Ad Copy Advertising Social Media 126

Smart Blogger

JULY 13, 2023

It’s a Swiss army knife packed with features that help you track your keyword performance and spy on your competitors. You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance.

Digital Marketing 62

Digital Marketing Landing Page Keywords Construction 62

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives.

Copywriter 104

Copywriter Copywriting Script Marketing Copy 104

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Use Common Typos and Misspellings in Keywords.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

ContentWriters

OCTOBER 27, 2022

Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. The biggest player in SEM is Google, which currently dominates the search market capturing more than 83 percent of search traffic.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 80

Copywriter Copywriting Persuasion Ad Copy 80

Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. How do you measure the success of location-based keywords? Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Smart Blogger

MAY 25, 2023

SEO, or Search Engine Optimization copywriting, leverages keywords — those commonly searched terms that your audience types into search engines — to improve a website’s visibility and ranking. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish.

Copywriter 66

Copywriter Copywriting Copy Persuasion 66

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. Dishonest links are prevalent among marketers who get paid using the cost-per-impression (CPM/CPI) model.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . But not all audience segments or keywords are equal.

Agency 144

Agency Landing Page Consulting Portfolio 144

Smart Blogger

JULY 11, 2023

SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Here’s how they work together: First, businesses spot those golden keywords that their customers are likely to use when they’re looking for the products or services they offer. The objective?

Engineering 52

Engineering Landing Page Marketing Construction 52

Neil Patel

APRIL 5, 2023

To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. Paid subscriptions start from $119.95

Social Media 133

Social Media Keywords Advertising SEO 133

Neil Patel

NOVEMBER 12, 2020

They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Alternatively, you could work with a digital marketing consultant.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

DECEMBER 28, 2021

For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. For example, we searched “digital marketing.”. How can you capitalize on search trends in marketing? What are the search trends for late 2021?

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Smart Blogger

MAY 26, 2023

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. Step 4: Learn the Art of SEO In the digital world, copywriting and SEO are inseparable.

Copywriter 68

Copywriter Copywriting Persuasion Freelance Copywriting 68

Neil Patel

FEBRUARY 18, 2021

You can monitor keywords as well. Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

MARCH 10, 2023

In some cases, they “stuff keywords” in the hope that they can rank for different searches. However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. A tool a lot of sellers and vendors use to look at rankings and keyword density is Helium10 , and I highly recommend it.

Writing 72

Writing Electronics Utilities Keywords 72

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads. It’s simple.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

MAY 12, 2021

For example, there is no point in targeting an ad for digital marketing services in a region with poor network connectivity or a significant customer focus on physical stores. Then, monitor the search traffic, keywords, and market trends for this and other similar phrases. Come Up With Separate Targeting Keywords.

Ads 132

Ads Advertising Keywords Banking 132

Freelance Magic

OCTOBER 19, 2022

Whether you’re a freelance writer or a digital marketer, the market is competitive. Whether you’re a freelance writer, designer, or digital marketer, the finance industry needs high-quality service providers. New apps and software are always emerging in this field, making the FinTech market equally lucrative.

Freelance 130

Freelance Finance Landing Page Projects 130

The Hoth

OCTOBER 20, 2022

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Paid search marketing. Paid search marketing is one of the most commonly used types of PPC. Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 82

Marketing Social Media Persuasion Brand Awareness 82

Moz

AUGUST 27, 2020

We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Too many keywords. First thing, too many keywords. We see this a lot where people, in Google it says make sure to put together keywords that have the same sort of theme. That would also work for that particular keyword.

Ads 64

Ads Ad Copy Keywords Agency 64

Backlinko

JUNE 2, 2023

All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. When using the Blog Post Wizard tool, your templates just need a title, some keywords, and a tone of voice. You’ll never lose that much-needed ad copy again!). What I like: The fact that Copy.ai

Content 69

Content Landing Page Ad Copy Copy 69

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. How can you do that when marketing without cookies? Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Content Hacker

JANUARY 10, 2024

Do Keyword Research and Topic Clustering 4. AI Content Creation Tools: A Game Changer for Entrepreneurs If you’re looking to stay ahead in the competitive world of digital marketing, embracing AI-powered content creation could be your smartest move yet. Brainstorm Content Ideas 2. Fast-Track Content Research 3.

Content Creation 40

Content Creation Brand Content Proofreader 40

Moz

MAY 2, 2019

We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Too many keywords. First thing, too many keywords. We see this a lot where people, in Google it says make sure to put together keywords that have the same sort of theme. That would also work for that particular keyword.

Ads 68

Ads Ad Copy Keywords Agency 68

Smart Blogger

JUNE 11, 2024

Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in. Here’s what you need to know before creating your first paid ad… What is Paid Advertising? Paid advertising is a digital marketing model where businesses bid to display ads to internet users.

Advertising 79

Advertising IT Social Media Ads 79

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. That’s what SEO is all about nowadays, right?

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

NOVEMBER 23, 2021

Here’s the landing page you’re directed to when you click on the ad: It’s so similar to the ad design that you know you’re in the right place when you land on it. Another critical ingredient to ensuring your landing page matches your ad is to use the same keywords in both your ad copy and landing page copy.

Ads 112

Ads Landing Page Text Copy 112

Content Hacker

JUNE 30, 2023

Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them. Step #2 : Craft compelling ad copy and visuals that showcase the benefits of enrolling in your course. Step #4 : Analyze the performance of your campaigns regularly using tools like Google Analytics.

Blog 83

Blog Blogging Collaboration Banking 83

Smart Blogger

JULY 31, 2023

is an AI-powered tool that shines at creating marketing content. From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. can do it all. It shines in offering a range of content types.

Blog Writer 64

Blog Writer Writer Content Creation Long Form Content 64

Verblio

NOVEMBER 4, 2022

Jasper is probably the most well-known AI writing tool on the market. It also just raised $125M , so expect to see even more ads for it everywhere. From what I’ve seen, they’re targeting just about every keyword that includes “AI.”). Here’s what Jasper gave me: Blog Title: What are KPIs in Content Marketing?

Persuasion 52

Persuasion Writer Long Form Content Content Marketing 52