Neil Patel

NOVEMBER 12, 2020

They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. But your PPC campaigns don’t exist in a vacuum.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. Unfortunately, many unscrupulous businesses send people who click on a link in their PPC ads to a different destination.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

NOVEMBER 23, 2021

Knowing which text field combinations are more likely to appear together makes it easier for you to optimize the text in your responsive display ad campaigns. Your Landing Page Should Always Match Your Ad. Remember the responsive display ad example above? Save and launch your ad.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. One method that’s particularly useful for promoting your loyalty program and rewarding your customers is email marketing.

Promotion 131

Promotion Sales Ad Copy Retail 131

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO as a marketing practice has endured for so long for one very important reason: it works. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Digital Marketing 98

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. You can also tweak ad copy, bids, and targeting at any time to test the impact.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Freelance Magic

OCTOBER 19, 2022

Whether you’re a freelance writer or a digital marketer, the market is competitive. For example, let’s say you write landing pages for e-learning platforms. Even if your niche is just to write landing pages, you’ll still close more clients than you would by branding yourself as a “freelance writer”.

Freelance 130

Freelance Finance Landing Page Projects 130

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriting 94

Copywriting Copywriter Electronics Writing 94

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

ContentWriters

NOVEMBER 9, 2022

A/B testing can be used to test anything – from the color of a button to the copy on a landing page. A/B testing is essential for any marketer who wants to improve. A/B testing is a powerful tool that can be used to improve a wide variety of online experiences, including: Landing pages. Product pages.

Landing Page 98

Landing Page Copy Ad Copy Website 98

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. Scroll along to ‘Ads’ on the end and click. If there are live ads running, you can see them from there. Sponsored Content Ads Sponsored content allows you to ‘ Reach a highly engaged audience in the LinkedIn news feed ’. Click on that.

Ads 104

Ads Advertising Text Social Media 104

Smart Blogger

JULY 13, 2023

SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ? It’s like a one-stop-shop where you get keyword research, competitor analysis, SEO, PPC, and content marketing tools under one roof. You want to make bulk changes to your ads, copy, or even the structure of your campaigns?

Digital Marketing 61

Digital Marketing Landing Page Keywords Construction 61

The Hoth

OCTOBER 20, 2022

Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Neil Patel

APRIL 5, 2023

Scroll down through the length of the page, and you get data like: Top organic keywords The distribution of how these keywords rank Main organic competitors A map of where they are positioned organically Branded search traffic Paid keywords Referring domains Landing pages Even better, it allows you to search keywords by intent, and it’s all free.

Social Media 133

Social Media Keywords Advertising SEO 133

Smart Blogger

JULY 11, 2023

The Ad Auction also considers the Quality Score — a valuable metric that evaluates the relevance and quality of your ad and landing page. If your Quality Score is top-notch, you might just snag an enviable ad spot, even with a lower bid! You can uncover their ad copy, keywords, and even their ad spend.

Engineering 51

Engineering Landing Page Marketing Construction 51

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

Social Media 67

Social Media Utilities Education Digital Marketing 67

Smart Blogger

MAY 25, 2023

An SEO copywriter might use keywords like “best eco-friendly yoga mats,” “sustainable yoga gear,” or “green yoga products” in blog posts, product descriptions, and landing page content. SEO optimizes your website, social media amplifies your reach, and your website copy seals the deal.

Copywriting 65

Copywriting Copywriter Copy Persuasion 65

Moz

AUGUST 27, 2020

We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. This is a consistent theme in all the tips I talk about is much more control over where you're spending your money, what keywords you're spending it on, what your ads are, having a much better landing page to ad match, which is also really important.

Ads 64

Ads Ad Copy Keywords Agency 64

Backlinko

JUNE 2, 2023

Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). Landing page generator : This allows you to quickly generate landing pages for your site.

Content 69

Content Landing Page Ad Copy Copy 69

Moz

MAY 2, 2019

We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. This is a consistent theme in all the tips I talk about is much more control over where you're spending your money, what keywords you're spending it on, what your ads are, having a much better landing page to ad match, which is also really important.

Ads 68

Ads Ad Copy Keywords Agency 68

Moz

NOVEMBER 2, 2020

Create a section on the homepage of your website summarizing these benefits, and link it to a landing page that expands on how conscious local shopping is sustaining the community. I’ll follow any marketer who takes the leap from local SEO to local business advocate.

Marketing 71

Marketing Agency Education Food 71

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. That’s what SEO is all about nowadays, right?

Content 74

Content Keywords Ad Copy SEO 74

Smart Blogger

JULY 31, 2023

is an AI-powered tool that shines at creating marketing content. From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. can do it all. Writesonic Writesonic is an AI writing and image generation platform.

Blog Writer 63

Blog Writer Writer Content Creation Long Form Content 63

Moz

MAY 18, 2020

For example, our performance content team now writes SEO metas and PPC ad copy. We solve digital marketing problems faster by pooling our knowledge. In our case, this led to an end-to-end digital shelf optimization offering and enhanced landing page development. Reduce cannibalism and competition.

Collaboration 71

Collaboration Content Agency Concept 71

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 96

Ad Copy Landing Page Social Media Keywords 96

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. Paid clicks refer to the traffic generated through online ads where the advertiser pays a fee for each click on their ad. Let’s go! What Is SpyFu?

Ad Copy 67

Ad Copy Keywords Advertising Projects 67

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. As a writer (or marketer ), you can use words that inspire lust to make almost anything intriguing. Graphic, yes, but also true.

Persuasion 98

Persuasion Copywriting Copywriter Freelance 98

Freelance Magic

NOVEMBER 14, 2024

Whether you’re a freelance writer or a digital marketer, the market is competitive. For example, let’s say you write landing pages for e-learning platforms. Even if your niche is just to write landing pages, you’ll still close more clients than you would by branding yourself as a “freelance writer”.

Freelance 130

Freelance Finance Landing Page Projects 130