Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Do you need help with design or ad copy as well? Well-versed in all things digital marketing. It’s usually a small piece of a broader digital marketing strategy. Let’s get started!

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

SEPTEMBER 20, 2021

If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”. These include: sharing your business post on their LinkedIn Page retweeting your content posting photos and videos about your products and services on their personal blog, etc.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . Let’s get started! The 5 top PPC companies in the world.

Agency 144

Agency Landing Page Consulting Digital Marketing 144

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. One method that’s particularly useful for promoting your loyalty program and rewarding your customers is email marketing.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Alternatively, you could work with a digital marketing consultant. Now let’s look at opportunities. Let me know in the comments!

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Target Specific Markets. Even if you operate remotely but target a specific local market, you can use local search marketing.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Optimize Your Landing Pages for Conversions If you want to run Facebook ads that convert, you have to remember that lead gen is the ultimate purpose behind running any type of ad.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

DECEMBER 28, 2021

While a blog post about the permanence of the cottagecore aesthetic might be popular, this topic may not align with your brand. For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. For example, we searched “digital marketing.”.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. However, everything is about to change.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Grammarly

SEPTEMBER 18, 2023

However, short-form copywriting like social media posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives. AI copywriting: Hey, TikTok!

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Neil Patel

JUNE 22, 2021

With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Video posts, in general, have a 6.09 Carousel Ads. Create Your Facebook Ad. Finally, choose your ad format, type in the ad copy, and enter your images or videos. Tips for Creating Great Facebook Ads.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

FEBRUARY 18, 2021

You can see the competitor’s most effective ad copy, and you can look at graphs that compare all of this data. You choose your type of report – guest posting, links pages, reviews, donations, content promotions, or giveaways – and then enter your key phrases. make sure to add competitive analysis to your overall marketing plan.

Keywords 145

Keywords Agency Social Media Ad Copy 145

ContentWriters

OCTOBER 27, 2022

This kind of SEO content includes organic strategies like blog posts, web pages, and videos to appear in search results below paid ads. Off-site SEO includes link building and guest posts. Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. But, it’s a different ball game today.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO as a marketing practice has endured for so long for one very important reason: it works. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 79

Copywriter Copywriting Persuasion Ad Copy 79

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. What are you trying to achieve with your marketing efforts?

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. Whether you’re a freelance writer or a digital marketer, the market is competitive. Get Clients Quicker! .

Freelance 130

Freelance Finance Landing Page Projects 130

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

FEBRUARY 23, 2023

If you’re in the B2B space, there’s a good chance that your potential customers are on LinkedIn, and with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

APRIL 5, 2023

Let’s say you want to create an ultimate guide on content marketing. The goal is to ensure that your post outranks similar posts by getting more quality links to your page. To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword.

Social Media 133

Social Media Keywords Advertising SEO 133

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. Anticipate a 30-60 day ramp-up period with paid search ads.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Smart Blogger

JULY 13, 2023

SEMRush Ever wished for an all-rounder SEM tool, like the Swiss Army knife of digital marketing ? It’s like a one-stop-shop where you get keyword research, competitor analysis, SEO, PPC, and content marketing tools under one roof. You want to make bulk changes to your ads, copy, or even the structure of your campaigns?

Digital Marketing 61

Digital Marketing Landing Page Keywords Construction 61

Smart Blogger

MAY 25, 2023

It’s the catchy headline that draws you into a blog post, the compelling narrative that sells you a product, or the inspiring call to action (CTA) at the end of a charity appeal. Social Media Copywriting Scrolling through your social feed and stopped by a compelling post? Copywriting is everywhere. Nightmare, right?

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

The Hoth

OCTOBER 20, 2022

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Smart Blogger

MAY 26, 2023

It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy.

Copywriter 67

Copywriter Copywriting Persuasion Freelance Copywriting 67

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Imagine a series of blog posts highlighting the evolution of camera technology or the art of capturing the perfect sunset.

Social Media 67

Social Media Utilities Education Digital Marketing 67

Moz

AUGUST 27, 2020

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta.

Ads 64

Ads Ad Copy Keywords Agency 64

The Hoth

FEBRUARY 2, 2023

The only things that needed to be added were a team and a budget large enough to scale the business. They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Their solution?

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Moz

MAY 2, 2019

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta.

Ads 68

Ads Ad Copy Keywords Agency 68

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

Neil Patel

MARCH 10, 2023

However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. When I posted this question in a well-known LinkedIn group of Amazon sellers, I got various opinions with great perspective and passion. Your average customer looks for images, price, and ratings over complete sentences.

Writing 72

Writing Electronics Utilities Keywords 72

ContentWriters

NOVEMBER 9, 2022

In this case, A/B testing compares two versions of a piece of marketing collateral to see which one performs better in terms of key metrics such as conversion rate. Also known as split testing, A/B testing is an essential tool in a marketer’s toolkit. If you need a professional writer to help with copy, contact us.

Landing Page 98

Landing Page Copy Ad Copy Website 98

Smart Blogger

JULY 11, 2023

Once that’s set, they whip up eye-catching ads that make people want to click and find out more. Then Google posts those ads on SERPs. This ensures that your ads aren’t shown to people looking for budget cameras, saving you from wasted clicks. You can uncover their ad copy, keywords, and even their ad spend.

Engineering 51

Engineering Landing Page Marketing Construction 51