Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. SEO as a marketing practice has endured for so long for one very important reason: it works. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Create Ads That Appeal Specifically to Generation X. Missteps to avoid?

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Ads Ad Copy Advertising Entertainment 127

Smart Blogger

NOVEMBER 13, 2023

The digital education market is booming, and standing out as an online course creator can be daunting. From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. But fear not! Tailoring your approach means understanding their needs, challenges, and aspirations.

Social Media 69

Social Media Utilities Education Digital Marketing 69

Smart Blogger

MAY 9, 2023

Tell Engaging Stories That Resonate with Your Audience Forget about bland sales pitches. Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. Discover Your Strengths by Experiment with Different Copywriting Styles There’s more to copywriting than just ad copy.

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Copywriter Copywriting Persuasion Ad Copy 80

Smart Blogger

MAY 25, 2023

The power of social media copywriting is vast, ranging from boosting your brand awareness, driving traffic to your website, and even skyrocketing sales with a single viral post. Consider a promotional email for an upcoming sale. A good email copywriter won’t just announce: “We’re having a sale.”

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Copywriter Copywriting Copy Persuasion 66

Smart Blogger

MAY 26, 2023

It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies.

Copywriter 68

Copywriter Copywriting Persuasion Freelance Copywriting 68

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

SEPTEMBER 20, 2021

Ask questions like: What were your sales in the last few months? What is the return on investment from previous niche paid ad campaigns? Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. Another option for niche paid ad campaigns could be influencer partnerships.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. Never plagiarize other brands’ ad copy. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Smart Blogger

JANUARY 22, 2024

It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ? The traditional marketing funnel is broader, encompassing the entire customer journey. Why Should You Use a Marketing Funnel?

Marketing 82

Marketing Social Media Persuasion Brand Awareness 82

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Keyword research plays a huge role in any digital marketing campaign.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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Ads Ad Copy Copy Keywords 140

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Advantages of Local Search Marketing. This includes factors such as misrepresentation to inappropriate ad copy. Just don’t do it.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. Whether you’re a freelance writer or a digital marketer, the market is competitive. Get Clients Quicker! .

Freelance 130

Freelance Finance Landing Page Projects 130

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. Remember, it’s not just about making a sale; it’s about building a relationship.

Ad Copy 62

Ad Copy Utilities Manufacturing Government 62

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads. It’s simple.

Ads 81

Ads Creative Director Storytelling Advertising 81

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. How much do you value short-term vs. long-term sales?

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Maybe you want to figure out why your PPC campaign isn’t driving as many sales as your Facebook ads , for instance.

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Landing Page Ad Copy Ads Keywords 138

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. It’s not just about sending text messages anymore. You’re in the right place.

Marketing 55

Marketing Digital Marketing Social Media Brand Awareness 55

ContentWriters

OCTOBER 27, 2022

Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned. They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

The Hoth

FEBRUARY 2, 2023

Their sales were high locally, but the founders were dreaming far bigger than that – they wanted to go international. By 2018, they had opened six new stores around the world, and 70% of their revenue was coming from international sales. Beyond that, you can use your customer avatar to build your sales funnel in a buyer-centric way.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Neil Patel

JUNE 22, 2021

conversions catalog sales store traffic. A name helps you keep track of the campaign within Ads Manager. Once you’ve chosen a name, confirm if you want to test different versions of the same ad against each other using A/B testing. Create Your Facebook Ad. Congratulations, you’ve created your first Facebook Ad!

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. Scroll along to ‘Ads’ on the end and click. If there are live ads running, you can see them from there. Sponsored Content Ads Sponsored content allows you to ‘ Reach a highly engaged audience in the LinkedIn news feed ’. Click on that.

Ads 104

Ads Advertising Text Copy 104

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. When you use curiosity effectively, it’ll lead to increased sales.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

MARCH 10, 2023

However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. David is the Head of Marketplace Services at NP Digital, and brings 23 years of experience in digital marketing activation to the table. After that, then they may click for more information.

Writing 72

Writing Electronics Utilities Keywords 72

Smart Blogger

JUNE 11, 2024

There are dozens of platforms to choose from — and you’ve probably either lost money using paid ads or know someone who did. You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Set your ad budget : How much are you willing to spend?

Advertising 79

Advertising IT Social Media Ads 79

Neil Patel

APRIL 5, 2023

In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Keep an eye out for the top-performing ads. Go to the destination URL and analyze the ad creative. Of course, you don’t want to swipe someone’s entire ad. The answer?

Social Media 133

Social Media Keywords Advertising SEO 133

Content Hacker

JUNE 30, 2023

Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them. Step #2 : Craft compelling ad copy and visuals that showcase the benefits of enrolling in your course. Use effective marketing strategies to drive sales. That’s what my Content Transformation System is for.

Blog 83

Blog Blogging Collaboration Banking 83

The Hoth

OCTOBER 20, 2022

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. What are you trying to achieve with your marketing efforts?

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Backlinko

JUNE 2, 2023

Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). Frase also has an Attention Interest Desire Action (AIDA) template which is really handy for generating ad copy and product descriptions.

Content 69

Content Landing Page Ad Copy Copy 69

Moz

NOVEMBER 2, 2020

For example, a review request might state that sales at your business contribute X amount of funding to first responders, and that you’d appreciate the reviewer writing about how supporting these services matters to them and to the community. Mention was made of the famous Nike ad featuring abolitionist, Colin Kaepernick.

Marketing 71

Marketing Agency Education Food 71

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. There are reports designed for different stages of the sales cycle including: Pre-sales Onboarding Planning Retention Upselling Plus, you can brand the reports with the logos of your clients.

Ad Copy 62

Ad Copy Keywords Advertising SEO 62