Neil Patel

MAY 14, 2021

JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47. Like any digital marketing tool, AI copywriting has its limitations. I’ll give you an example.

Copywriting 143

Copywriting Copywriter Writing Script 143

Intergrowth

NOVEMBER 14, 2022

Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? What Is Local Search Marketing? What’s the Difference Between Local Search Marketing and Local SEO?

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

AUGUST 18, 2020

PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return. We’ve helped companies like Intuit, GM, and Facebook make more money authentically, using our data-driven approach to digital marketing. . Let’s get started! The 5 top PPC companies in the world.

Agency 144

Agency Landing Page Consulting Digital Marketing 144

Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Do you need help with design or ad copy as well? Well-versed in all things digital marketing. It’s usually a small piece of a broader digital marketing strategy. Let’s get started!

Agency 133

Agency Landing Page Digital Marketing Ads 133

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Grammarly

SEPTEMBER 18, 2023

In digital AI copywriting, it’s especially important to mention any SEO keywords you’re targeting specifically, or perhaps even ask the AI to suggest some for you. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives. Your prompt can be as vague or detailed as you want.

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Neil Patel

FEBRUARY 18, 2021

Ubersuggest is an all-in-one SEO tool that provides keyword analysis, competitive analysis, and SEO data. Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. This one gives you a window into your competitor’s email marketing strategy. Majestic SEO – A Tool for Backlinks.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. What are the search trends for late 2021?

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Many authors, information marketers, and public speakers are doing exactly that. You need a CTA button on both your ad and your landing page. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriting 94

Copywriting Copywriter Electronics Writing 94

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Ubersuggest We all know how important backlinks are for a solid SEO strategy. You can target these sites to get backlinks to your content.

Social Media 133

Social Media Keywords Advertising SEO 133

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriting 79

Copywriting Copywriter Persuasion Ad Copy 79

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. What are you trying to achieve with your marketing efforts?

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Freelance Magic

OCTOBER 19, 2022

Whether you’re a freelance writer or a digital marketer, the market is competitive. But when you don’t have a freelance niche, you don’t have a choice – you’re doing SEO writing one day, and the next day, you’re writing a sales page. . For example, “I write ad copy for ed-tech brands.”. Finance and Fintech.

Freelance 130

Freelance Finance Landing Page Projects 130

The Hoth

OCTOBER 20, 2022

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Moz

AUGUST 27, 2020

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta.

Ads 64

Ads Ad Copy Keywords Agency 64

Smart Blogger

MAY 25, 2023

5 Essential Types of Copywriting You Should Know Copywriting comes in many shapes and sizes , each suited to different marketing strategies. SEO Copywriting Ever wondered how some web pages always seem to have a VIP pass to the top spots in Google search results? That’s SEO copywriting doing its magic.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Smart Blogger

JULY 13, 2023

Now, here’s a common question that pops up… How are SEM tools different from SEO tools? Think of SEM as a faster car on the digital highway. While SEO focuses on organic traffic, SEM tools are turbo-charged with features to handle both organic and paid traffic. So, why should you gear up with SEM tools yourself?

Digital Marketing 61

Digital Marketing Landing Page Keywords Construction 61

Smart Blogger

MAY 26, 2023

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. SEO Knowledge : The ability to apply SEO principles in copywriting is key.

Copywriter 67

Copywriter Copywriting Persuasion Freelance Copywriting 67

Moz

MAY 2, 2019

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta.

Ads 68

Ads Ad Copy Keywords Agency 68

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

MARCH 10, 2023

And yet, for anyone that knows Amazon, a vendor manager might not be truly informed of what best for SEO on their own platform. They are not SEO specialists, but rather generalists, mainly concentrating on relationships, logistics, and profitability of accounts. I don’t want ever to give clients or teams bad advice.

Writing 72

Writing Electronics Utilities Keywords 72

Moz

NOVEMBER 2, 2020

In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Twitter followers.

Marketing 71

Marketing Agency Education Food 71

The Hoth

FEBRUARY 2, 2023

The only things that needed to be added were a team and a budget large enough to scale the business. They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Their solution? Do you need some outside help with scaling your business?

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Backlinko

JUNE 2, 2023

I added these details: “$9.99 For the tone of voice, I chose “fitness fanatic”: And then let Jasper generate my content: Features Search engine optimization (SEO) : Jasper has Surfer SEO integration, so you can create perfectly-optimized content with just a few clicks. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

ContentWriters

NOVEMBER 9, 2022

When it comes to testing B2B marketing efforts, the options and possibilities are endless. You can test different ad copy, call-to-action buttons, images, and more to see what drives the best results. If you work in SEO, you know that the world of Google rankings is always changing. The sky is the limit!

Landing Page 98

Landing Page Copy Ad Copy Website 98

Smart Blogger

JUNE 11, 2024

Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in. Here’s what you need to know before creating your first paid ad… What is Paid Advertising? Paid advertising is a digital marketing model where businesses bid to display ads to internet users.

Advertising 78

Advertising IT Social Media Ads 78

Smart Blogger

JULY 11, 2023

But wait, isn’t that what Search Engine Optimization (SEO) does? SEO is about climbing up the rankings organically , using quality content and backlinks to draw people in. This ensures that your ads aren’t shown to people looking for budget cameras, saving you from wasted clicks. Well, not quite.

Engineering 51

Engineering Landing Page Marketing Construction 51

Copywriter Collective

JANUARY 24, 2023

They can make a pretty standard ad copy sound so exciting. These include opinion pieces and white papers Email copywriting and SEO copywriting for brand communication and visibility. Within seven years, you can make it to the top spot as the regional marketing director. The history of copywriting goes way back to 1477.

Copywriting 52

Copywriting Copywriter Creative Director Portfolio 52

Moz

MAY 18, 2020

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Just about anyone can go online and learn SEO or PPC. This is more than enhancing our implementation of tactical SEO and PPC. This will make both writers’ and SEOs’ jobs easier.

Collaboration 71

Collaboration Content Agency Concept 71

Smart Blogger

JULY 31, 2023

is an AI-powered tool that shines at creating marketing content. From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. Ink For All Ink for All is an AI-powered writing tool built with SEO in mind.

Blog Writer 63

Blog Writer Writer Content Creation Long Form Content 63

Content Hacker

JANUARY 10, 2024

AI Content Creation Tools: A Game Changer for Entrepreneurs If you’re looking to stay ahead in the competitive world of digital marketing, embracing AI-powered content creation could be your smartest move yet. And what about SEO? And personalization? Last but certainly not least is scalability. The result?

Content Creation 40

Content Creation Brand Content Proofreader 40

Verblio

NOVEMBER 4, 2022

Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If I gave it a spin, with the topic of “ content marketing KPIs ” and a friendly tone of voice for an audience of digital marketers. Knowledge is power. What is Jasper and how does it work?

Persuasion 52

Persuasion Writer Long Form Content Content Marketing 52

Backlinko

AUGUST 16, 2023

If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already. I’ll show you how to use them and discuss their benefits for your SEO and PPC efforts. SpyFu is a really popular SEO and PPC tool that uses web scraping technology to gather data.

Ad Copy 80

Ad Copy Keywords Advertising SEO 80

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. As a writer (or marketer ), you can use words that inspire lust to make almost anything intriguing. Power words can help with SEO too. Graphic, yes, but also true.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98