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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

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The AI Copywriter’s Toolkit: 5 Go-to ChatGPT Prompts for Supercharged Copywriting

Ashleyn Writes

Why I love it: Its great for brainstorming headlines, button text, social proof placement, pricing layouts, and more. Digital download or course or 1-on-1 experience] for [audience, said simply]. Use it for landing pages, headline ideas, or even ad copy.

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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies. Create Your Paid Ad Campaign Copy.

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How to Set up a Google Search Network Campaign (The Right Way)

Neil Patel

The keywords, rather than image or text ad data, you target are arguably the most important factor when running a Search campaign. You’ll now notice that a lot of the ‘Ad Group Ideas’ and ‘keywords’ are more relevant and provide much more in the way of keywords with ‘buyer intent.’. Choose the Right Keywords to Target.

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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Desktop Right Column Right Column ads typically take a back seat to News Feed ones because they’re slightly out of sight, out of mind. Improving your conversion rates?

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What Is Dynamic Keyword Insertion: What It Is & How to Use It

Neil Patel

For example, if you create an ad for a shoe store, you could use dynamic keyword insertion to add “women’s running shoe” or “red women’s running shoe” to display ads that use the exact same words the user searched. Instead, you can upload multiple assets for each part of your ad.

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AI Copywriting: Top 4 Tools and Best Ways to Use Them

Backlinko

If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai The Copy Has Context and Nuance Issues AI often struggles to grasp nuances of language, context, and cultural references.