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—> Contact me today <— and we’ll place you on my editorial calendar. The retainer is credited against the overall project cost, meaning you don’t pay extra to reserve a spot on my editorial calendar. RESERVE YOUR SPACE WITH AN EDITING RETAINER!
It blocks space on my editorial calendar and ensures your project will get the time and attention it deserves. A downpayment will hold your spot and can be scheduled as far out as needed. Plus, you’ll have peace of mind, knowing your project will be out of your hair and in good hands on a timeline that suits your needs.
I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, adcopy, blogging, web content, and scripting for videos.
Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your adcopy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. This could get you in trouble as it goes against Google’s editorial guidelines.
You may be interested in: Marketing & PR Planning 101: How to Build an Editorial Calendar. Think ads on any social media platform, paid placements, and some partnerships. You May Be Interested In: Facebook AdCopy Tips to Get You Started with Words. Helen Woodward. … but let’s get some definitions established.
Another mistake is to create a Facebook ad split test with many variables, e.g., target audiences, ad creatives, and adcopies within a single experiment. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Instead, test each differentiating element one at a time.
The agency — which also specializes in web design and SEO — states on their site that they can write blog posts , eBooks, landing pages, adcopy, whitepapers, Amazon product descriptions and more. For instance, SEO Butler does not offer copywriting services (adcopy, meta descriptions, social media posts, etc.),
Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your adcopy.
But the very skills that make generative AI a mediocre content creator make it an excellent editorial assistant. It can also be a great way to generate multiple headlines for A/B testing in campaigns or craft more functional copy like meta descriptions, image alt text, or video transcripts.
They can make a pretty standard adcopy sound so exciting. Editing and proofreading work to meet editorial standards. If the brand uses complex sell language, it can turn off customers. But copywriters are creatives who can manipulate language in a unique way. The history of copywriting goes way back to 1477.
Control: You’ve got control over loads of factors including adcopy, landing pages visitors are directed to and more – it’s a great way to split test pages on your site and optimise them for conversions. Some bloggers I know cram their blogs full of affiliate links, adverts and sponsored editorial content.
When I say “underperforming content”, I’m referring to content, either on transactional/commercial pages or editorial ones, that does not perform up to its potential. Underperforming content: theory first. What is underperforming content? So from a CTR perspective, they still matter.
Rather than disrupting the editorial experience, the content used in native advertising campaigns is designed to align with the tone, format, and topical focus of the articles a reader would normally expect to find on that publisher’s site.
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