Remove Ad Copy Remove Engineering Remove Landing Page
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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136
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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, we do it all the time). SEM is where you use paid search ads to market your business. What’s that?

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The Ultimate Guide to Google Ads Campaign Management

Neil Patel

The quality score is a rating Google provides from 1-10 based on how relevant your ad, landing page, and keywords are. The ad rank is Google’s value to determine where they will place your ad in the SERPs. Your CTR is the best way for Google to measure the relevance of your ad. That’s a high-performing ad.

Ads 144
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20 Buzzword Ideas for Your PPC Campaigns

Neil Patel

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can then direct users to landing pages with content that uses less flashy language. Create your ads from this new messaging. What Is a Buzzword?

Ad Copy 137
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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Strong analytical skills.

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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

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5 AI Copywriting Tools to Make Writing Content Easier

Neil Patel

JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47. However, one of the standout features is the landing page generator. I’ll give you an example.