Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. Countless ads are competing for users’ attention. Your PPC ads need to make a big impact in a small space. What Is a Buzzword? This is called cognitive fluency.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. How to Create Responsive Search Ads.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. What is the return on investment from previous niche paid ad campaigns?

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

OCTOBER 14, 2021

If you’re launching a Black Friday ad campaign, make your offers clear. For example, look at this ad by First Hotels. Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive?

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. For example, if you’re selling ‘fishing rods,’ you can decide to only show your ads when someone types the word ‘fishing rods,’ into Google. Choose the Right Keywords to Target. in spite of the high bid.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

APRIL 19, 2021

In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting. Another significant advantage of Twitter advertising is that you can create campaigns to target people who have used a particular keyword. Twitter Ads Are Dirt Cheap. You only pay for results.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? With 64.6%

Ads 125

Ads Ad Copy Writing Copywriter 125

Neil Patel

FEBRUARY 18, 2021

You can monitor keywords as well. Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

OCTOBER 26, 2020

Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads. What Are the Amazon Ad Types? Amazon ads come in several types. Set Your Specifics.

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

NOVEMBER 12, 2020

But it can be hard to make money through PPC ads. They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The content AI tools produce is already SEO -optimized , with your target keywords already injected in the right spots. It’s also important to note that AI writing software is NOT here to replace human writers.

IT 105

IT Writing Proofreader Content 105

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. It takes training and experience to become a top-of-the-line marketplace copywriter. Learn more about my copywriting services HERE.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. What is local search marketing? Let’s find out.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries. —> Contact me today <— and we’ll place you on my editorial calendar.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Smart Blogger

JUNE 11, 2024

Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in. Here are the basic steps, which apply to most paid ad platforms: Choose an ad platform : Consider where your audience spends the most time and your paid ad goals. Set your ad budget : How much are you willing to spend?

Advertising 78

Advertising IT Social Media Ads 78

Neil Patel

JUNE 9, 2021

One of the most important reasons to practice business ethics in your PPC ads is to help you build strong relationships with your customers. They know they’ll get exactly what the brand promises in its ads. However, no matter how desperate you are to get people to click on your ads, don’t mislead your customers.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

The Hoth

JANUARY 25, 2024

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. Paid ads appear at the very top of the SERPs, and different businesses bid on ad placements for specific keywords related to their industry.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. How do you measure the success of location-based keywords? Which… seems to happen by the second.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

APRIL 5, 2023

To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Now you know how difficult/competitive your keyword is to rank for. Well, their success validates your ideas. If your competitors are doing well, it shows there’s a market, right?

Social Media 133

Social Media Keywords Advertising SEO 133

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. What is Competitor Analysis?

Ad Copy 106

Ad Copy Landing Page Social Media Keywords 106

BKA Content

DECEMBER 7, 2022

Writing ads may not seem like creative work, especially if you’re used to fiction writing. Who creates ad copy to entice consumers? However, not everyone has the skills to naturally include target keywords in a sentence. Is it time to explore online copywriting jobs you can do from home? Explore Creativity.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Grammarly

SEPTEMBER 18, 2023

Most copywriting relies on persuasive writing and using the right keywords in the right places. In digital AI copywriting, it’s especially important to mention any SEO keywords you’re targeting specifically, or perhaps even ask the AI to suggest some for you. Below, we explain how to get started with AI copywriting.

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Neil Patel

APRIL 14, 2021

When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Tie on your AdWords apron, grab a pen to write down the key steps of a successful Google Ads Campaign, and follow along as I walk you through how to create a profitable Google AdWords campaign from scratch.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

MAY 12, 2021

What Does It Mean to Have Ads in Multiple Locations? In a nutshell, setting up ads for multiple locations means the users are shown a personalized ad based on their current location. Before we start setting up our ads for multiple locations, it is important to identify which locations to target. Let’s get started.

Ads 132

Ads Advertising Keywords Banking 132

Neil Patel

MAY 5, 2021

How do you make sure you are getting the most out of your paid ads? Here are five simple things you can do to make sure you are getting the most for your paid ad dollars. Understand (and Use) Long Tail Keywords. Longtail keywords are keywords that are several words long. Don’t let that happen to you.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Neil Patel

DECEMBER 4, 2020

Through a successful PPC campaign , your website could feature at the top of the page for your chosen keywords, potentially bringing in a large volume of traffic. Selecting Keyword Phrases for Your Real Estate Marketing PPC. Selecting Keyword Phrases for Your Real Estate Marketing PPC. Lauderdale.

Marketing 127

Marketing Advertising Landing Page Ads 127

Neil Patel

AUGUST 18, 2020

Strong PPC campaigns go beyond excellent ad copy , design, and targeting. The best PPC campaigns focus on the right audiences and the right keywords. But not all audience segments or keywords are equal. Intent-driven keyword selection. All while helping those in your audience make an informed decision to buy.

Agency 144

Agency Landing Page Consulting Advertising 144

Jane Friedman

APRIL 19, 2023

Author Elisa Lorello’s exploratory dive into ChatGPT led her to discover its usefulness to fiction and nonfiction writers, and she shares them all in her new book The AI Author Assistant: How to Use Chat GPT to Optimize Your Writing Progress and Income While Retaining Your Human Touch. Let’s just say I took one for the team.)

Creativity 145

Creativity Ad Copy Copy Writer 145

Neil Patel

MAY 24, 2021

Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. billion a year globally), and it can make a difference to the success of your ads. Your competitors stand to gain from fraudulently clicking your ads in two ways.

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

JUNE 8, 2021

That’s why it’s crucial to figure out what people want from your content before you start writing via keyword research. An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not so” effective.

Writing 145

Writing Content Copy Copywriting 145

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai When you need it.

Copywriter 95

Copywriter Copywriting Ad Copy Landing Page 95

Moz

NOVEMBER 18, 2019

Well, if everything in SEO begins and ends with content, then everything in content strategy begins and ends with keyword research. Proper keyword research is the difference between a targeted content strategy that drives organic visibility and simply creating content for the sake of creating content. Start with keyword research.

IT 60

IT SEO Content Concept 60

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. As new tools are being added, you can stay updated by joining the Pinterest newsletter. They Provide Educational Marketing Materials.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. Pay-per-click (aka PPC) ads are an online advertising model.

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

Neil Patel

APRIL 27, 2021

If you’re not entirely sure but want to give it a shot, running ads outside of the country might prove to be lucrative if you can get past the hurdles to developing a successful ad campaign. Before you start diving into targeted ads in specific countries, you’ll want to determine which countries will respond to your ad.

Ads 89

Ads Ad Copy Advertising Copy 89

Neil Patel

APRIL 15, 2021

Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. Call-only ads only appear on mobile devices. The Benefits of Call-Only Ads. Let’s get that phone ringing again.

Ads 109

Ads Ad Copy Copy Contractor 109