Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received. What Is CTR?

IT 116

IT Ad Copy Keywords Landing Page 116

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. Countless ads are competing for users’ attention. Your PPC ads need to make a big impact in a small space. Create your ads from this new messaging.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. On Snapchat’s Inspiration page , you can see tons of businesses have found massive success with Snap Ads.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

MARCH 23, 2021

Of course, this is all assuming that your landing page is adequately optimized – something we’ll touch on later. Knowing that, let’s take a look at how you can use the Google Keyword tool to come up with keywords for your ad group. This page can be a little bit overwhelming at first, so let’s break it down.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

NOVEMBER 12, 2020

But it can be hard to make money through PPC ads. They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. AI tools produce great copy, but just because it’s “new” copy doesn’t mean it’s original.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. We mean it.

Ads 142

Ads Landing Page Social Media Copy 142

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. SaaS stands for software as a service.

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

JUNE 9, 2021

One of the most important reasons to practice business ethics in your PPC ads is to help you build strong relationships with your customers. They know they’ll get exactly what the brand promises in its ads. However, no matter how desperate you are to get people to click on your ads, don’t mislead your customers.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

The Hoth

OCTOBER 31, 2022

That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2: That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The best part?

IT 105

IT Writing Proofreader Content 105

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Do you need help with design or ad copy as well? Which… seems to happen by the second.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

MAY 5, 2021

How do you make sure you are getting the most out of your paid ads? For example, here’s what you see as you scroll down the results: Once you find a long-tail keyword that piques your interest, click on it for a better idea of your competitors, both for paid ads and organic search. Understand the Different Types of Paid Ads.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai When you need it.

Copywriter 96

Copywriter Copywriting Ad Copy Landing Page 96

Neil Patel

APRIL 14, 2021

When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Tie on your AdWords apron, grab a pen to write down the key steps of a successful Google Ads Campaign, and follow along as I walk you through how to create a profitable Google AdWords campaign from scratch.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

AUGUST 18, 2020

KlientBoost — Best for PPC management + landing page design. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. Which… is why it’s crucial to have well-designed landing pages optimized to convert visitors into leads or customers. In one example, they facilitated a 91.1%

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. So, let’s get to it, shall we? How do you do that? Understand Your Audience.

Landing Page 142

Landing Page Social Media Sales SEO 142

The Hoth

JANUARY 25, 2024

If you don’t have 3 to 6 months to spend working on an SEO strategy and all that comes with it (creating content, link-building, on-page, and technical optimizations) – search engine marketing (SEM) is the way to go. On the content creation side, you’ll primarily develop product and landing pages that are optimized for conversions.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. How to Create Responsive Search Ads.

Ads 140

Ads Ad Copy Copy Keywords 140

BKA Content

DECEMBER 7, 2022

Writing ads may not seem like creative work, especially if you’re used to fiction writing. Copywriting encompasses many types of content creation: Landing pages. Who creates ad copy to entice consumers? Is it time to explore online copywriting jobs you can do from home? Explore Creativity. Social media posts.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Neil Patel

NOVEMBER 23, 2021

The GDN platform will then combine these assets into varied ad unit combinations for every available size. Why Should You Use Responsive Display Ads? With responsive ads, you can show personalized content to your customers from a feed you control and add it to your campaign. Responsive display ads are here to stay.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. What good is an awesome-looking ad, if the ad is shown to people who have no use for it?

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. Why are people doing this and what’s in it for them?

Ads 142

Ads Landing Page Advertising Social Media 142

Freelance Writing Jobs

JANUARY 22, 2023

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform.

Writing Style 94

Writing Style Script Landing Page Writing 94

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Setting up a countdown timer on your Google PPC ads couldn’t be easier.

Promotion 131

Promotion Sales Ad Copy Retail 131

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. What is Competitor Analysis?

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

ContentWriters

NOVEMBER 9, 2022

A/B testing can be used to test anything – from the color of a button to the copy on a landing page. A/B testing is a powerful tool that can be used to improve a wide variety of online experiences, including: Landing pages. Product pages. Ad campaigns. Pages per visit. Checkout flows.

Landing Page 98

Landing Page Copy Ad Copy Website 98

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. Creating laser-targeted landing pages. Write Convincing Copy and Design Effective Landing Pages.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

APRIL 12, 2021

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”. Apple is one of those brands for me. Almost everything the company puts out succeeds. The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 — $8 billion to $2,274 billion.

Retail 141

Retail Marketing Landing Page Copy 141

Freelance Magic

OCTOBER 19, 2022

For example, let’s say you write landing pages for e-learning platforms. Even if your niche is just to write landing pages, you’ll still close more clients than you would by branding yourself as a “freelance writer”. But you’ve come to the right place. What Is a Niche and Why Do You Need One? billion by 2030. .

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

MARCH 15, 2021

12 Factors That Affect the Cost of Instagram Ads. With a smaller budget, it takes longer for Instagram’s system to learn and understand your campaign and measure how your audience engages (or doesn’t engage) with your ads. However, this can have the opposite effect you want and increase how much Instagram ads cost you.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

DECEMBER 4, 2020

For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. Deciding Which Ad Platform is Right for Your Real Estate Marketing.

Marketing 127

Marketing Advertising Landing Page Keywords 127

ContentWriters

OCTOBER 27, 2022

It also requires on-page, off-page, and technical SEO strategies to ensure both site visitors and search engines see your content as valuable. In other words, without having to deploy paid advertising or paid search ads to generate traffic. Organic search gets the most clicks, but paid ads get higher conversion levels.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 19, 2021

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. What’s the pain point?

Ads 73

Ads Landing Page Ad Copy Copy 73

Content Marketing Institute

OCTOBER 25, 2017

My relationship with Facebook ads had its first sparkle two years ago. Since then, I’ve overseen 80-plus Facebook ad campaigns that reached more than 2 million people across 30-plus countries. You know what was wrong with those ads that failed to catch your attention? Landing page visitors. Pricing page visitors.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Neil Patel

APRIL 8, 2021

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Create Ad Mock-Ups Like a Pro. Share Ad Mock-Up With Your Team.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

The Hoth

JANUARY 16, 2024

Regardless, paid ads are an effective way to start generating traffic and leads from day one, which comes in handy for new sites still trying to overcome their obscurity on the SERPs. Remember, just because someone clicked on your ad is no guarantee that they’ll make a purchase or sign up for your newsletter. We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98