Neil Patel

SEPTEMBER 2, 2021

When used correctly, it can help deliver highly relevant ads with little extra work. Less to manage : Dynamic ads allow you to target several related keywords with one ad. While it may take slightly longer to set up, you’ll have fewer ads to manage overall. Set a goal for your ad What do you want your ad to do?

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Keywords IT Landing Page Ads 133

Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. Ultimately, this connection with individualized subsets allows you to increase overall sales, particularly if the product you’re advertising aligns with that dedicated subset’s interests. What Are the Different Types of Reddit Ads? Offer Immediate Value.

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Ads Sales Banking Advertising 110

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

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Content Writer Writer Content Writing 239

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received. What Is CTR?

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IT Ad Copy Keywords Landing Page 116

The Hoth

NOVEMBER 1, 2022

If you’re only releasing two high-quality blogs a week, but they’re releasing 5, they’ll likely outrank you, as well as generate more traffic, leads, and sales due to their heightened output. . Most SEO experts will tell you the same thing: quality always beats quantity when it comes to content creation. What’s that?

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IT Content Creation Content Copy 98

Neil Patel

OCTOBER 14, 2021

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Make Your Sales Specials Clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. Countless ads are competing for users’ attention. Your PPC ads need to make a big impact in a small space. What Is a Buzzword? This is called cognitive fluency.

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Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. On Snapchat’s Inspiration page , you can see tons of businesses have found massive success with Snap Ads.

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Ads Landing Page Brand Awareness Social Media 145

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . It’s also important to note that AI writing software is NOT here to replace human writers. As robust as these AI tools are, they still cannot replicate human creativity, emotions, or passion. . 3: Save a ton of time .

IT 105

IT Writing Proofreader Content 105

Smart Blogger

JUNE 11, 2024

You see, paid advertising can be one of the most effective ways to drive traffic (and sales), but only if you understand how it works. Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in. Create your ad : Tell the ad platform who you want to reach, what ad copy to use, and upload images.

Advertising 78

Advertising IT Social Media Ads 78

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Twitter Ads Are Dirt Cheap. 3 Types of Twitter Ads You Can Leverage. With Twitter advertising, you have three options for the types of ads you want to run. Promoted Tweets.

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Advertising Ad Copy Social Media Brand Awareness 128

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). Note: While AI tools can help streamline your efforts (and even improve your copy), we recommend you learn the basics of great copywriting first.

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Copywriter Copywriting Ad Copy Landing Page 96

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years).

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

SEPTEMBER 20, 2021

Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. It is easy to confuse the terms (paid media, owned media, and earned media), as they all pertain to marketing, but address different types of ads. Ask questions like: What were your sales in the last few months?

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Ads Ad Copy Advertising Social Media 126

Neil Patel

JUNE 9, 2021

One of the most important reasons to practice business ethics in your PPC ads is to help you build strong relationships with your customers. They know they’ll get exactly what the brand promises in its ads. However, no matter how desperate you are to get people to click on your ads, don’t mislead your customers. Trustworthiness.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Create Ads That Appeal Specifically to Generation X. Missteps to avoid? Not necessarily.

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Ads Ad Copy Advertising Social Media 127

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. How to Create Responsive Search Ads.

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Ads Ad Copy Copy Keywords 140

Neil Patel

MARCH 23, 2021

As you can see, all these terms have high compeittion, which means it’s likley going to cost quite a bit to run those ads. It is helpful for finding content ideas as well as keywords for Google Search Network Ads. People just typing in ‘fishing rods,’ might still be in ‘research mode.’. you don’t have to rely on guesswork.

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Landing Page Keywords Ads Ad Copy 142

The Hoth

JANUARY 25, 2024

These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results. An SEM campaign is the best way to start generating traffic, leads, and sales from day one, which is why they’re so popular for newer sites. Why is that?

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Engineering Ad Copy Marketing Landing Page 97

Neil Patel

JANUARY 19, 2022

There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?

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Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

NOVEMBER 12, 2020

But it can be hard to make money through PPC ads. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. It’s all too easy to make common mistakes that can wreck your campaign.

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Landing Page Ad Copy Ads Keywords 138

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

Ads 142

Ads Landing Page Advertising Social Media 142

Jane Friedman

APRIL 19, 2023

Author Elisa Lorello’s exploratory dive into ChatGPT led her to discover its usefulness to fiction and nonfiction writers, and she shares them all in her new book The AI Author Assistant: How to Use Chat GPT to Optimize Your Writing Progress and Income While Retaining Your Human Touch. Let’s just say I took one for the team.)

Creativity 145

Creativity Ad Copy Copy Writer 145

Neil Patel

APRIL 15, 2021

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. The Benefits of Call-Only Ads.

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Ads Ad Copy Copy Contractor 109

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. conversions catalog sales store traffic. Create Your Facebook Ad.

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Marketing Social Media Advertising Ads 145

Neil Patel

APRIL 14, 2021

When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Tie on your AdWords apron, grab a pen to write down the key steps of a successful Google Ads Campaign, and follow along as I walk you through how to create a profitable Google AdWords campaign from scratch.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy.

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Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Do you need help with design or ad copy as well? Which… seems to happen by the second.

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Agency Landing Page Digital Marketing Ads 133

BKA Content

DECEMBER 7, 2022

Writing ads may not seem like creative work, especially if you’re used to fiction writing. How do you write an article that sells a product without being “sales-y”? Who creates ad copy to entice consumers? Is it time to explore online copywriting jobs you can do from home? Written Content Creation.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Neil Patel

AUGUST 10, 2021

This entails getting your book “out there,” earning an audience, and generating sales. This entails getting your book “out there,” earning an audience, and generating sales. It might feel like you’ve already done the hard work. You’ve spent hours with a keyboard or notebook in your hands, writing away. How to Market a Book.

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Marketing Social Media Sales Publisher 143

Neil Patel

AUGUST 3, 2021

Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring. What Is the Facebook Ad Library? Facebook Ad Library is a free, public database of every ad currently active on Facebook, Messenger, and Instagram. Are your ads enticing?

Ads 136

Ads Advertising Copy Brand Awareness 136

Neil Patel

JUNE 8, 2021

An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not so” effective. In other words, there’s a whole lot of content out there that isn’t doing what it should be. Of course, it’s not just about the length of your headline.

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Writing Content Copy Copywriter 145

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Personalized experiences are essential in driving return sales. It costs 5X less to retain a customer than it does to acquire a new one.

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Landing Page Social Media Sales SEO 142

Neil Patel

MARCH 16, 2021

However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What Is Customer Journey Mapping?

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Brand Awareness Ads Keywords Sales 113

The Creative Penn

DECEMBER 31, 2022

In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more. So I'm (finally) going to do a Kickstarter!

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Creativity Ad Copy Text Government 98

Backlinko

FEBRUARY 19, 2024

As a result, it can enhance sales outcomes. In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind.

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Ad Copy Landing Page Social Media Keywords 108