Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Use Keywords Sparingly.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

SEPTEMBER 20, 2021

Create Your Paid Ad Campaign Copy. No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy. The key lies in making sure your ad copy is engaging , appealing, and offers enough information to drive the viewer to click.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. For example, if you’re selling ‘fishing rods,’ you can decide to only show your ads when someone types the word ‘fishing rods,’ into Google. Choose the Right Keywords to Target. in spite of the high bid.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

APRIL 19, 2021

In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting. Another significant advantage of Twitter advertising is that you can create campaigns to target people who have used a particular keyword. As a result, people will pause to take a closer look at your ad.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? With 64.6% Creating a Call-to-Action.

Ads 125

Ads Ad Copy Writing Copywriting 125

Backlinko

DECEMBER 21, 2023

Over time, this can contribute to improved rankings for specific keywords. Why CTR Matters in SEM Campaign evaluation: CTR is a valuable metric for assessing the effectiveness of a particular ad, campaign, or keyword. It determines an ad’s usefulness and relevance for someone searching for a specific keyword.

IT 117

IT Ad Copy Keywords Landing Page 117

Neil Patel

FEBRUARY 18, 2021

You can monitor keywords as well. Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads.

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

NOVEMBER 12, 2020

They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. But your PPC campaigns don’t exist in a vacuum.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. In fact, journalism is what led me to specialize in copywriting. The fact is, people need assistance in a very competitive online marketplace.

Copywriting 130

Copywriting Copywriter Script Portfolio 130

The Hoth

JANUARY 25, 2024

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. Paid ads appear at the very top of the SERPs, and different businesses bid on ad placements for specific keywords related to their industry.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

JUNE 9, 2021

This could be anything that includes: advertising products you can’t supply using a high-traffic keyword that’s not relevant using hype to infer your product does what, in reality, it doesn’t. They try to rack up impressions on their ads by creating their ads around popular keywords that attract a lot of traffic.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Use Common Typos and Misspellings in Keywords. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. You want to make sure that your link is near the top.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Backlinko

FEBRUARY 19, 2024

Google Search: Conduct a Google Search using your target keyword (e.g., “running shoes”) to identify competitors. Type in your domain, hit “Search”, then click “Competitors” You’ll see a chart representing your site and your main competitors who rank for the same organic keywords as you.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

AUGUST 25, 2020

How do you measure the success of location-based keywords? Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over. Do you need help with design or ad copy as well? Impeccable keyword research. Or raise brand awareness.

Agency 133

Agency Landing Page Digital Marketing Ads 133

BKA Content

DECEMBER 7, 2022

Who creates ad copy to entice consumers? However, not everyone has the skills to naturally include target keywords in a sentence. Choppy, awkward writing doesn’t rank well with algorithms, so copywriters provide an essential service by fluidly incorporating keywords. Written Content Creation. Social media posts.

Copywriting 105

Copywriting Copywriter Freelance Content Creation 105

Neil Patel

APRIL 5, 2023

To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Now you know how difficult/competitive your keyword is to rank for. Pro Rank Tracker You could spend hours manually checking how your keywords are performing on Google.

Social Media 133

Social Media Keywords Advertising SEO 133

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.

Copywriting 122

Copywriting Copywriter Script Marketing Copy 122

Neil Patel

MAY 12, 2021

Then, monitor the search traffic, keywords, and market trends for this and other similar phrases. If you’ve already done this before, feel free to skip ahead to step 3 for instructions on adding multiple locations in a single paid search campaign. Come Up With Separate Targeting Keywords. Check out the sample spreadsheet below.

Ads 132

Ads Advertising Keywords Banking 132

Neil Patel

APRIL 14, 2021

I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. In other words, what is the intent of the keyword?

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

DECEMBER 4, 2020

Through a successful PPC campaign , your website could feature at the top of the page for your chosen keywords, potentially bringing in a large volume of traffic. Selecting Keyword Phrases for Your Real Estate Marketing PPC. Selecting Keyword Phrases for Your Real Estate Marketing PPC. Lauderdale.

Marketing 127

Marketing Advertising Landing Page Ads 127

Neil Patel

AUGUST 18, 2020

Strong PPC campaigns go beyond excellent ad copy , design, and targeting. The best PPC campaigns focus on the right audiences and the right keywords. But not all audience segments or keywords are equal. Intent-driven keyword selection. KlientBoost — Best for PPC management + landing page design.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

MAY 5, 2021

Here are five simple things you can do to make sure you are getting the most for your paid ad dollars. Understand (and Use) Long Tail Keywords. Longtail keywords are keywords that are several words long. Ubersuggest is a great resource for discovering keywords in your industry. Don’t let that happen to you.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Backlinko

SEPTEMBER 6, 2024

If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai And to overcome writer’s block, generate fresh ideas, or get a new perspective on a challenging piece of copy.

Copywriting 97

Copywriting Copywriter Ad Copy Landing Page 97

Jane Friedman

APRIL 19, 2023

For The AI Author Assistant , I gave ChatGPT the premise and objective of the book, as well as keywords that would likely come up in an Amazon search. Please write a description for the back of the book and the Amazon product page that uses these details and keywords…” I would also give it a word count as a guideline.

Creativity 145

Creativity Ad Copy Copy Writer 145

Neil Patel

MAY 24, 2021

Focus on Social Media Ads. Social media ads are much less keyword-based than paid ads on search engines. This makes it much more difficult for people to type in a keyword and see your ad. What’s your approach to click fraud?

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

JUNE 8, 2021

That’s why it’s crucial to figure out what people want from your content before you start writing via keyword research. Just take the questions from your keyword research and lay them out in a logical order. It used to be about stuffing keywords into every sentence, but there’s a little more to it now. It’s simple.

Writing 145

Writing Content Copy Copywriting 145

Neil Patel

MARCH 16, 2021

What exactly are PPC ads, and how can they help your business? Pay-per-click (aka PPC) ads are an online advertising model. Advertisers bid on specific keywords and only pay when a user clicks through. Here are a few of the different types of PPC ads: search result display social media video retargeting.

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

Neil Patel

APRIL 27, 2021

If we go into Ahrefs, you can input a particular keyword and see what the traffic looks like in another country. If there’s a lot of traffic for a low competition keyword, you may want to give the keyword a try by allotting a larger amount of your budget to that word.

Ads 89

Ads Ad Copy Advertising Copy 89

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type? Brand Awareness.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

OCTOBER 14, 2021

Just follow these steps: Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins. Step 2: Add your keyword/keywords to your pin titles. Step 3: Add your keyword/keywords to your pin descriptions. Use a Call-to-Pin.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

APRIL 15, 2021

Do you know what’s great about this ad? Unlike the other two, this company has carefully tailored its ad copy , so nothing gets cut off. This ad is also a solid example of how non-urgent businesses can use call-only ads. I recommend creating very specific ad groups, each targeting a different customer need.

Ads 109

Ads Ad Copy Copy Contractor 109

ContentWriters

OCTOBER 27, 2022

It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. Using an SEO content writing service with experienced writers can help craft content that provides the balance between valuable information and SEO best practices, such as leveraging keyword research. Both Use Keywords.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

OCTOBER 7, 2021

If you’ve ever run online advertising campaigns, you know the best way to get effective results is to target your ads to specific audiences. By analyzing search data, AI-driven bidding determines which keywords and trends generate the most conversions. The Amazon Prime Video ad copy literally talks about being a “bookworm.”

Marketing 123

Marketing Ad Copy Advertising Copy 123