Neil Patel

AUGUST 11, 2021

There’s no such thing as “passive income” when running and managing Google Ads campaigns. Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform.

Ads 144

Ads Management Landing Page Ad Copy 144

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. In fact, journalism is what led me to specialize in copywriting. The fact is, people need assistance in a very competitive online marketplace.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Backlinko

SEPTEMBER 6, 2024

If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai And to overcome writer’s block, generate fresh ideas, or get a new perspective on a challenging piece of copy.

Copywriter 76

Copywriter Copywriting Ad Copy Landing Page 76

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

SEPTEMBER 20, 2021

Create Your Paid Ad Campaign Copy. No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy. The key lies in making sure your ad copy is engaging , appealing, and offers enough information to drive the viewer to click.

Ads 126

Ads Ad Copy Advertising Social Media 126

ContentWriters

JULY 17, 2024

To maximize conversions, you need to ensure that when your ad is clicked, the user is taken to a relevant landing page. Once there, they should be served compelling content that relates to the ad copy and includes an easy way for them to move forward in your buying process.

Contractor 59

Contractor Landing Page Content Ad Copy 59

Freelance Magic

NOVEMBER 14, 2024

You can use Google Trends to look at how the popularity of a keyword has grown over time. For example, “I write ad copy for ed-tech brands.” This step is important because if you’re pitching yourself as an ads manager but your landing page describes you as a copywriter, you’ll confuse prospects and dilute your authority.

Freelance 130

Freelance Finance Landing Page Projects 130

BKA Content

DECEMBER 7, 2022

Who creates ad copy to entice consumers? However, not everyone has the skills to naturally include target keywords in a sentence. Choppy, awkward writing doesn’t rank well with algorithms, so copywriters provide an essential service by fluidly incorporating keywords. Written Content Creation. Social media posts.

Copywriting 105

Copywriting Copywriter Freelance Content Creation 105

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. If it needs explaining, it doesn’t belong in an ad.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

APRIL 19, 2021

In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting. Another significant advantage of Twitter advertising is that you can create campaigns to target people who have used a particular keyword. As a result, people will pause to take a closer look at your ad.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Use Keywords Sparingly.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? With 64.6% Creating a Call-to-Action.

Ads 125

Ads Ad Copy Writing Copywriting 125

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. For example, if you’re selling ‘fishing rods,’ you can decide to only show your ads when someone types the word ‘fishing rods,’ into Google. Choose the Right Keywords to Target. in spite of the high bid.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads.

Ads 119

Ads Ad Copy Electronics Keywords 119

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.

Copywriter 104

Copywriter Copywriting Script Marketing Copy 104

Neil Patel

APRIL 5, 2023

To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Now you know how difficult/competitive your keyword is to rank for. Pro Rank Tracker You could spend hours manually checking how your keywords are performing on Google.

Social Media 133

Social Media Keywords Advertising SEO 133

Neil Patel

JUNE 9, 2021

This could be anything that includes: advertising products you can’t supply using a high-traffic keyword that’s not relevant using hype to infer your product does what, in reality, it doesn’t. They try to rack up impressions on their ads by creating their ads around popular keywords that attract a lot of traffic.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

The Hoth

JANUARY 16, 2024

SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business? Do it wrong, and you’ll waste your budget on clicks that don’t lead to conversions.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Income Diary

MARCH 22, 2024

Keyword Optimization: Frase’s AI-powered content optimization tool can help you identify the best keywords to use in your content, as well as suggest related topics and questions that you can address in your content. is a powerful tool that can be used to create AI-generated content that is optimized for search engines.

Engineering 52

Engineering Content Creation Content Content Creator 52

Neil Patel

JANUARY 19, 2022

Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. You want to make sure that your link is near the top.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Grammarly

JULY 28, 2023

Marketing AI writing tasks 9 Web page copy Web page copy is trickier than it seems. It must explain the advantages of an organization or a product, speak in a tone that resonates with its target audience, and also include relevant SEO keywords—all at the same time. For this, AI writing software can be a help.

Writing 97

Writing Ad Copy Text Copy 97

Neil Patel

FEBRUARY 18, 2021

You can monitor keywords as well. Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Use Common Typos and Misspellings in Keywords. Poke Fun at Previous Mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Smart Blogger

OCTOBER 15, 2024

As a Facebook Advertising Manager, you’ll create and manage Facebook Ad campaigns for these companies. You’ll create ad copy, images, a targeting strategy, and (sometimes) landing pages. Then study the analytics to figure out how to improve your ads. Your job is to cost-effectively get them leads and sales.

Proofreader 84

Proofreader Education Freelance Medical 84

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type? Brand Awareness.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

NOVEMBER 12, 2020

They only analyze their own keywords, bids, and landing pages. Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. But your PPC campaigns don’t exist in a vacuum.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

APRIL 27, 2021

If we go into Ahrefs, you can input a particular keyword and see what the traffic looks like in another country. If there’s a lot of traffic for a low competition keyword, you may want to give the keyword a try by allotting a larger amount of your budget to that word.

Ads 89

Ads Ad Copy Advertising Copy 89

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 80

Copywriter Copywriting Persuasion Ad Copy 80

ContentWriters

OCTOBER 27, 2022

It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. Using an SEO content writing service with experienced writers can help craft content that provides the balance between valuable information and SEO best practices, such as leveraging keyword research. Both Use Keywords.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

JULY 11, 2023

SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Here’s how they work together: First, businesses spot those golden keywords that their customers are likely to use when they’re looking for the products or services they offer. The objective?

Engineering 52

Engineering Landing Page Marketing Construction 52

Smart Blogger

MAY 25, 2023

SEO, or Search Engine Optimization copywriting, leverages keywords — those commonly searched terms that your audience types into search engines — to improve a website’s visibility and ranking. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish.

Copywriter 66

Copywriter Copywriting Copy Persuasion 66

Jane Friedman

APRIL 19, 2023

For The AI Author Assistant , I gave ChatGPT the premise and objective of the book, as well as keywords that would likely come up in an Amazon search. Please write a description for the back of the book and the Amazon product page that uses these details and keywords…” I would also give it a word count as a guideline.

Creativity 144

Creativity Ad Copy Copy Writer 144

Contently

JULY 10, 2024

Today’s golden-ticket keywords may land you on page ten of SERP purgatory tomorrow. For example, AI can audit existing content and provide data-driven suggestions to improve elements like titles, subheadings, readability, keyword usage and density, accessibility, etc. You can even play around with creating your own custom GPTs.

Content 52

Content Editorial Proofreader Content Creator 52

Backlinko

JUNE 2, 2023

All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. When using the Blog Post Wizard tool, your templates just need a title, some keywords, and a tone of voice. You’ll never lose that much-needed ad copy again!). What I like: The fact that Copy.ai

Content 69

Content Landing Page Ad Copy Copy 69

Neil Patel

MARCH 10, 2023

In some cases, they “stuff keywords” in the hope that they can rank for different searches. However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. A tool a lot of sellers and vendors use to look at rankings and keyword density is Helium10 , and I highly recommend it.

Writing 72

Writing Electronics Utilities Keywords 72

Neil Patel

MAY 5, 2021

Here are five simple things you can do to make sure you are getting the most for your paid ad dollars. Understand (and Use) Long Tail Keywords. Longtail keywords are keywords that are several words long. Ubersuggest is a great resource for discovering keywords in your industry. Don’t let that happen to you.

Advertising 123

Advertising Landing Page Social Media Keywords 123