Neil Patel

APRIL 14, 2021

I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. Ubersuggest will tell you how often people search these phrases, how competitive the keywords, and how much it’ll cost to advertise on each keyword. In other words, what is the intent of the keyword?

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

MAY 5, 2021

Here are five simple things you can do to make sure you are getting the most for your paid ad dollars. Understand (and Use) Long Tail Keywords. Longtail keywords are keywords that are several words long. Ubersuggest is a great resource for discovering keywords in your industry. Don’t let that happen to you.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. How do you measure the success of location-based keywords? Impeccable keyword research.

Agency 133

Agency Landing Page Digital Marketing Ads 133

The Hoth

JANUARY 25, 2024

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. Paid ads appear at the very top of the SERPs, and different businesses bid on ad placements for specific keywords related to their industry.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

AUGUST 18, 2020

KlientBoost — Best for PPC management + landing page design. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. Which… is why it’s crucial to have well-designed landing pages optimized to convert visitors into leads or customers. But not all audience segments or keywords are equal.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Use Keywords Sparingly. Then get to testing!

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

JUNE 9, 2021

This could be anything that includes: advertising products you can’t supply using a high-traffic keyword that’s not relevant using hype to infer your product does what, in reality, it doesn’t. Unfortunately, many unscrupulous businesses send people who click on a link in their PPC ads to a different destination. Don’t Plagiarize.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Backlinko

DECEMBER 21, 2023

Over time, this can contribute to improved rankings for specific keywords. Why CTR Matters in SEM Campaign evaluation: CTR is a valuable metric for assessing the effectiveness of a particular ad, campaign, or keyword. It determines an ad’s usefulness and relevance for someone searching for a specific keyword.

IT 115

IT Ad Copy Keywords Landing Page 115

BKA Content

DECEMBER 7, 2022

Copywriting encompasses many types of content creation: Landing pages. Who creates ad copy to entice consumers? The higher commercial landing pages rank on search engine results pages, the more likely internet users will click the link. Written Content Creation. Social media posts. Branding Support.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. Focus on Social Media Ads.

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

AUGUST 6, 2021

Thoroughly research your keywords and negative keywords ( Ubersuggest is an excellent tool for this). Craft personalized ad copy. Determine the ad format you’ll use (video, text, etc.) Use a campaign management tool like AdEspresso to create, manage, and optimize your paid ads. Keep it focused on that.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

DECEMBER 4, 2020

Through a successful PPC campaign , your website could feature at the top of the page for your chosen keywords, potentially bringing in a large volume of traffic. Selecting Keyword Phrases for Your Real Estate Marketing PPC. Selecting Keyword Phrases for Your Real Estate Marketing PPC. Lauderdale.

Marketing 127

Marketing Advertising Landing Page Ads 127

Neil Patel

OCTOBER 16, 2020

For years, Google had a problem with companies using and bidding on keywords that were unrelated to the actual keyboard they bid. It’s a dynamic variable that looks at different aspects of your ad and campaign, with each keyword having its own score that affects your ad rank and cost per click. End results?

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Both Use Keywords. Both strategies require targeting keywords.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

The Hoth

JANUARY 16, 2024

SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google. Some of the most important ranking factors include: The quality and relevance of your content (do your web pages satisfy the user’s search intent?)

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

NOVEMBER 23, 2021

Knowing which text field combinations are more likely to appear together makes it easier for you to optimize the text in your responsive display ad campaigns. Your Landing Page Should Always Match Your Ad. Remember the responsive display ad example above? Save and launch your ad.

Ads 112

Ads Landing Page Text Copy 112

Backlinko

DECEMBER 19, 2024

Best Competitor Keyword Analysis Tools 1. Organic Research Semrushs Organic Research is one of the best SEO competitor analysis tools to find out which keywords your competitors websites rank for. And how much traffic they could be generating through those keywords. It also lets you filter keywords based on a number of criteria.

Landing Page 86

Landing Page Social Media Ad Copy Keywords 86

Backlinko

SEPTEMBER 6, 2024

If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai And to overcome writer’s block, generate fresh ideas, or get a new perspective on a challenging piece of copy.

Copywriter 87

Copywriter Copywriting Ad Copy Landing Page 87

Freelance Magic

OCTOBER 19, 2022

For example, let’s say you write landing pages for e-learning platforms. Even if your niche is just to write landing pages, you’ll still close more clients than you would by branding yourself as a “freelance writer”. You can use Google Trends to look at how the popularity of a keyword has grown over time.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

APRIL 5, 2023

To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Now you know how difficult/competitive your keyword is to rank for. Pro Rank Tracker You could spend hours manually checking how your keywords are performing on Google.

Social Media 133

Social Media Keywords Advertising SEO 133

Freelance Writing Jobs

JANUARY 22, 2023

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. They’re designed with one goal—to increase conversions and secure a potential sale.

Writing Style 83

Writing Style Script Landing Page Writing 83

The Hoth

JANUARY 31, 2023

For a local marketing strategy to work, you’ll likely have to hire an outside agency to help you handle content creation, keyword research, technical adjustments, & analyzing metrics to adjust your tactics accordingly. That will work wonders for your CRO (conversion rate optimization), and you’ll start landing more sales as a result.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Credible Content

MAY 29, 2023

Here are ten examples of where you can utilize copywriting fundamentals: Advertising Campaigns: Print ads, online banners, social media ads, and PPC campaigns. Website Landing Pages: Pages designed to convert visitors into leads or customers. Where Can Use Copywriting Fundamentals?

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type? Brand Awareness.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

ContentWriters

JULY 17, 2024

Embed Relevant Landing Pages Into Your Ads You might assume that using PPC ads will be enough to draw more potential clients. In reality, the quality of these ads matters. To maximize conversions, you need to ensure that when your ad is clicked, the user is taken to a relevant landing page.

Contractor 59

Contractor Landing Page Content Ad Copy 59

The Hoth

OCTOBER 20, 2022

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

The Hoth

OCTOBER 31, 2022

That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2: That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The best part?

IT 105

IT Writing Proofreader Content 105

Neil Patel

JULY 29, 2021

Link ads need only a headline and can be created through Reddit’s self-serve advertising platform. Text ads: These ads link to another Reddit page that can essentially serve as a landing page for what you’re offering. Reddit Ads for Increased Sales Best Practices.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

OCTOBER 9, 2020

As for conversion rates, they can use their experience and expertise to implement tactics, such as using precise keywords and put your sales team in contact with quality leads. All the efforts are targeted towards a specific audience in your niche that can be niched down according to location, gender, age, interests, and of course, keywords.

Consulting 83

Consulting Portfolio Ad Copy Ads 83

Backlinko

JUNE 2, 2023

All you need to do is input a small amount of information, such as some keywords, and Jasper generates your content for you. When using the Blog Post Wizard tool, your templates just need a title, some keywords, and a tone of voice. You’ll never lose that much-needed ad copy again!). What I like: The fact that Copy.ai

Content 69

Content Landing Page Ad Copy Copy 69

Smart Blogger

JULY 11, 2023

SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Here’s how they work together: First, businesses spot those golden keywords that their customers are likely to use when they’re looking for the products or services they offer.

Engineering 51

Engineering Landing Page Marketing Construction 51

Moz

MAY 2, 2019

Too many keywords. First thing, too many keywords. We see this a lot where people, in Google it says make sure to put together keywords that have the same sort of theme. By taking this one thing and then breaking it down into a much more specific ad group, you can really have much more control. Then look at your ad copy.

Ads 68

Ads Ad Copy Keywords Agency 68

Moz

DECEMBER 14, 2020

You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform. We’ve measured positive results for clients in varying industries and in different platforms by changing aspects of the ads we ran.

Landing Page 58

Landing Page Ad Copy Advertising Copy 58

Moz

AUGUST 27, 2020

Too many keywords. First thing, too many keywords. We see this a lot where people, in Google it says make sure to put together keywords that have the same sort of theme. By taking this one thing and then breaking it down into a much more specific ad group, you can really have much more control. Then look at your ad copy.

Ads 64

Ads Ad Copy Keywords Agency 64

Smart Blogger

JULY 13, 2023

It’s a Swiss army knife packed with features that help you track your keyword performance and spy on your competitors. You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance.

Digital Marketing 61

Digital Marketing Landing Page Keywords Construction 61

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Example: webmasters who hope to rank for a “navigational or informational” keyword with a transactional, page or vice versa. Your content isn’t as up-to-date.

Content 74

Content Keywords Ad Copy SEO 74

Smart Blogger

MAY 25, 2023

SEO, or Search Engine Optimization copywriting, leverages keywords — those commonly searched terms that your audience types into search engines — to improve a website’s visibility and ranking. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65