Neil Patel

FEBRUARY 18, 2021

You can monitor keywords as well. Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

JANUARY 19, 2022

How is it different from local SEO? Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. Let’s find out.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

The Hoth

JANUARY 25, 2024

While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, we do it all the time). Know Your Acronym: SEO vs. SEM It’s crucial to know that SEO and SEM are not the same thing.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Ubersuggest We all know how important backlinks are for a solid SEO strategy. Now you know how difficult/competitive your keyword is to rank for.

Social Media 133

Social Media Keywords Advertising SEO 133

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Backlinko

FEBRUARY 19, 2024

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. Once you’ve identified your competitors, you need to analyze their content strategies , backlink profiles, technical SEO , and paid media strategies.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

JUNE 8, 2021

That’s why it’s crucial to figure out what people want from your content before you start writing via keyword research. Say I’m going to write about SEO, but I haven’t decided on an exact topic yet. Ubersuggest tells me people are asking about what SEO means and why it’s important. For instance, “What is SEO?”

Writing 145

Writing Content Copy Copywriter 145

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

BKA Content

DECEMBER 7, 2022

Who creates ad copy to entice consumers? One of the most effective ways to boost online visibility is SEO. However, not everyone has the skills to naturally include target keywords in a sentence. Written Content Creation. Copywriting encompasses many types of content creation: Landing pages. Social media posts.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Neil Patel

AUGUST 18, 2020

While they focus on other aspects of digital marketing like SEO and email marketing , PPC is a huge part of what they do. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. The best PPC campaigns focus on the right audiences and the right keywords. Intent-driven keyword selection.

Agency 144

Agency Landing Page Consulting Digital Marketing 144

Neil Patel

AUGUST 25, 2020

How do you measure the success of location-based keywords? Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over. Do you need help with design or ad copy as well? Impeccable keyword research. Or raise brand awareness.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

OCTOBER 14, 2021

SEO for Pinterest. You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. Just follow these steps: Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins. Use a Call-to-Pin.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

MAY 5, 2021

Here are five simple things you can do to make sure you are getting the most for your paid ad dollars. Understand (and Use) Long Tail Keywords. Longtail keywords are keywords that are several words long. Ubersuggest is a great resource for discovering keywords in your industry. Don’t let that happen to you.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Grammarly

JULY 28, 2023

Marketing AI writing tasks 9 Web page copy Web page copy is trickier than it seems. It must explain the advantages of an organization or a product, speak in a tone that resonates with its target audience, and also include relevant SEO keywords—all at the same time. For this, AI writing software can be a help.

Writing 98

Writing Ad Copy Text Copy 98

Neil Patel

AUGUST 6, 2021

Have Great SEO to Attract Organic Traffic. Paid ads are a great way to gain traction, especially for a new Ecommerce store. However, if you want to play the long game, you must invest in a robust SEO strategy. The main reason being SEO is one of the best ways to attract organic traffic. Learn SEO and Take a DIY Approach.

Landing Page 142

Landing Page Social Media Sales SEO 142

Moz

JULY 23, 2019

Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. It's the ad copy that will determine if users click on your result.

SEO 63

SEO Ad Copy Keywords Text 63

The Hoth

JANUARY 31, 2023

7 Essential Benefits If you’re already humming along with local SEO tactics for your small business, you may wonder why you need to invest in local PPC. After all, why spend money on clicks when you can generate them organically for free with local SEO? Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. You can also perform in-depth keyword research , use popular trends in your ad copy, and find new niches to target.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

ContentWriters

NOVEMBER 15, 2023

The SEO landscape inevitably changes every year, and new strategies, standards, and technological innovations come with that. As the public becomes more aware of the capabilities of artificial intelligence, or AI, it’s no surprise that AI content for SEO has made its way into the mainstream. What Is AI-Generated Content?

SEO 64

SEO Content Content Creation Finance 64

The Hoth

OCTOBER 20, 2022

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Moz

NOVEMBER 22, 2018

In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday. I'm President and Partner at Kick Point, and one of the things that we do at Kick Point is we do both SEO and paid. So we're going to start up here.

SEO 55

SEO Keywords Copy Ad Copy 55

Moz

NOVEMBER 18, 2019

Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. SEO is simple — it’s content and it’s links. The point is, everything in SEO begins and ends with content. Building the right content.

IT 60

IT SEO Content Concept 60

Neil Patel

OCTOBER 16, 2020

For years, Google had a problem with companies using and bidding on keywords that were unrelated to the actual keyboard they bid. It’s a dynamic variable that looks at different aspects of your ad and campaign, with each keyword having its own score that affects your ad rank and cost per click. End results?

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

MAY 14, 2021

SEO agency Pushfire starts with the question, “Tired of SEO services that take shortcuts or attempt to game the latest algorithm?” Since SEO is a broad and complicated topic, the loaded question helps give a brief introduction of what their agency offers and how hard they’re willing to work for you.

Utilities 104

Utilities Ads Engagement Agency 104

Moz

MAY 2, 2019

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns.

Ads 68

Ads Ad Copy Keywords Agency 68

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Content 74

Content Keywords Ad Copy SEO 74

BKA Content

MARCH 13, 2023

These services come with strategizing options, which include SEO assistance and topic creation. The agency — which also specializes in web design and SEO — states on their site that they can write blog posts , eBooks, landing pages, ad copy, whitepapers, Amazon product descriptions and more.

Website 80

Website Writing Content Script 80

ContentWriters

JULY 17, 2024

While SEO is about boosting traffic through organic, low-cost means, SEM utilizes pay-per-click (PPC) ads in addition to SEO practices. Through integrated marketing, SEO and SEM can increase your business’s visibility online. The role of content in SEM strategy is important.

Contractor 59

Contractor Landing Page Content Ad Copy 59

Credible Content

MAY 29, 2023

Here are five examples of where you can utilize copywriting fundamentals: Advertising Campaigns Whether it’s print ads, online banners, or social media ads, copywriting fundamentals play a crucial role in crafting compelling headlines, taglines, and ad copy that grab attention, communicate the key message, and prompt people to take action.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 79

Copywriter Copywriting Persuasion Ad Copy 79

Moz

AUGUST 27, 2020

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns.

Ads 64

Ads Ad Copy Keywords Agency 64

Freelance Writing Jobs

JANUARY 22, 2023

It’s not a chore to write with SEO principles in mind if you consider the benefits of doing so. Images sourced from remotetribe.life Simple and straightforward content that naturally weaves primary and secondary keywords works best here. Think of it as working with Google, not against them.

Writing Style 90

Writing Style Script Landing Page Writing 90

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The content AI tools produce is already SEO -optimized , with your target keywords already injected in the right spots. SEO and content marketing strategies involve a ton of manually written content.

IT 105

IT Writing Proofreader Content 105

Smart Blogger

MAY 25, 2023

SEO Copywriting Ever wondered how some web pages always seem to have a VIP pass to the top spots in Google search results? That’s SEO copywriting doing its magic. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish. Here’s an example.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Freelance Magic

OCTOBER 19, 2022

But when you don’t have a freelance niche, you don’t have a choice – you’re doing SEO writing one day, and the next day, you’re writing a sales page. . You can use Google Trends to look at how the popularity of a keyword has grown over time. For example, “I write ad copy for ed-tech brands.”. Run a 30-day Experiment.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

MARCH 10, 2023

And yet, for anyone that knows Amazon, a vendor manager might not be truly informed of what best for SEO on their own platform. They are not SEO specialists, but rather generalists, mainly concentrating on relationships, logistics, and profitability of accounts. What if it’s the back-end keywords? Test, test, and test.

Writing 72

Writing Electronics Utilities Keywords 72