Neil Patel

AUGUST 6, 2021

Use tools like the Net Promoter Score to gauge your customers’ loyalty. You do that by sending post-sales emails like: product updates cross-selling and upselling emails feedback surveys promotional emails informational emails. While paid ads may cost you, they have several advantages that include: Drive hyper-targeted traffic.

Landing Page 142

Landing Page Social Media Sales SEO 142

The Hoth

JANUARY 25, 2024

Particularly, search engine marketing involves the use of paid advertising to promote products and services. Marketers use platforms like Google Ads and Microsoft Advertising to run their SEM campaigns. On the content creation side, you’ll primarily develop product and landing pages that are optimized for conversions.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

BKA Content

DECEMBER 7, 2022

Copywriting encompasses many types of content creation: Landing pages. While all of the above promote a company, they can also establish authority, create a unique voice and appeal to a specific demographic. Who creates ad copy to entice consumers? Written Content Creation. Social media posts. Branding Support.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Neil Patel

SEPTEMBER 2, 2021

Here’s how Google text ads using dynamic keyword insertion might look: Dynamic ads can change nearly every aspect of your ads, including the main keyword, images, CTA button, and even the landing page users are sent to. Several ad platforms offer dynamic keyword insertions, including Google Ads and Facebook.

Keywords 133

Keywords IT Landing Page Ads 133

Backlinko

DECEMBER 21, 2023

For organic CTR, an impression occurs when a link appears in the search engine results page ( SERP ) due to its relevance to a user’s search query. Paid CTR refers to any traffic you receive as a result of a paid promotion. It determines an ad’s usefulness and relevance for someone searching for a specific keyword.

IT 117

IT Ad Copy Keywords Landing Page 117

Backlinko

FEBRUARY 19, 2024

Content Distribution Channels This involves recognizing the platforms or mediums competitors use to promote and share their content , which may include social media, email newsletters , or external platforms. Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. What good is an awesome-looking ad, if the ad is shown to people who have no use for it?

Ads 113

Ads Landing Page Advertising Copy 113

Content Marketing Institute

OCTOBER 25, 2017

You learn them once and keep applying the same best practices across all your Facebook ad campaigns. HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. Surely, you’ve seen ads in your Facebook newsfeed. I bet you’ve ignored a good share of those ads while clicking only a few.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Neil Patel

DECEMBER 4, 2020

For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. How do they search for that information?

Marketing 127

Marketing Advertising Landing Page Ads 127

Neil Patel

JULY 29, 2021

What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. Promoted Posts. These ads are available as link ads or text ads. Link ads need only a headline and can be created through Reddit’s self-serve advertising platform.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

JANUARY 20, 2021

Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach. Overly promotional content doesn’t fare well with users so Facebook cracked down on that type of content. Don’t Just Promote Products and Services.

Social Media 145

Social Media Persuasion Promotion Ads 145

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. You can also tweak ad copy, bids, and targeting at any time to test the impact.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 19, 2021

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. What’s the pain point?

Ads 73

Ads Landing Page Ad Copy Copy 73

Content Writing

DECEMBER 20, 2022

If by any chance you want to harness advantages of digital marketing to promote your business, you should distinguish content writing from copywriting. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Popular examples of Copywriting: PPC Landing Pages. Website Sales Copy.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

APRIL 8, 2021

It will instantly tell you if your image will negatively or positively impact your ad performance. Share Ad Mock-Up With Your Team. Once you’ve added your images, ad copy , link, and call-to-action , you can generate a link to share with your team. Publish Your Ad. Cost Per Action. Conclusion.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Credible Content

MAY 29, 2023

Here are ten examples of where you can utilize copywriting fundamentals: Advertising Campaigns: Print ads, online banners, social media ads, and PPC campaigns. Website Landing Pages: Pages designed to convert visitors into leads or customers. Brochures and Flyers: Printed materials used for promotional purposes.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

APRIL 7, 2021

PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns. Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. Evergreen ads may not seem as striking when compared to ads on trending topics and sales. Brand Awareness.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Express Writers

JUNE 14, 2024

Joseph demonstrates how to write effective copy that sells product, but he doesn’t skimp on the creativity. This book is easy to follow and serves as the perfect guide for writing snappy and creative ad copy. Don’t miss out on this handbook if you are looking for an all-inclusive guide to online copywriting.

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

The Hoth

JANUARY 16, 2024

Unpacking PPC: How Effective are Paid Ads for Promoting Your Business? Now, let’s dive into the world of pay-per-click (PPC) ads to see how they differ from traditional SEO. With PPC, you pay a service like Google or Microsoft a fee every time a user clicks on one of your ads. How Are SEO & PPC About to Change?

SEO 98

SEO Search Engine Optimization Landing Page Digital Marketing 98

The Hoth

OCTOBER 31, 2022

That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2: That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The best part?

IT 105

IT Writing Proofreader Content 105

ContentWriters

JULY 17, 2024

Embed Relevant Landing Pages Into Your Ads You might assume that using PPC ads will be enough to draw more potential clients. In reality, the quality of these ads matters. To maximize conversions, you need to ensure that when your ad is clicked, the user is taken to a relevant landing page.

Contractor 59

Contractor Landing Page Content Ad Copy 59

ProBlogger

SEPTEMBER 22, 2012

People searching for Python programming tutorials do not want to learn more about snakes and will only cost you money with no added benefit. Step 2: Ad copy. Once you have put together your keyword lists and organized them into categories (or “adgroups,” as Google calls them) you need to write ads for each one.

Promotion 39

Promotion Blog Blogging Ad Copy 39

Neil Patel

APRIL 5, 2023

Scroll down through the length of the page, and you get data like: Top organic keywords The distribution of how these keywords rank Main organic competitors A map of where they are positioned organically Branded search traffic Paid keywords Referring domains Landing pages Even better, it allows you to search keywords by intent, and it’s all free.

Social Media 133

Social Media Keywords Advertising SEO 133

Neil Patel

FEBRUARY 23, 2023

For further guidance, refer to my LinkedIn ads playbook for more best practices. If you want to run sponsored content ads, you need a showcase Page. That’s because, with a sponsored content advertising campaign, you’re essentially promoting an update that you’ve posted on your company page.

Ads 104

Ads Advertising Text Social Media 104

Moz

DECEMBER 14, 2020

You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform. We’ve measured positive results for clients in varying industries and in different platforms by changing aspects of the ads we ran. Promotions.

Landing Page 58

Landing Page Ad Copy Advertising Copy 58

Smart Blogger

OCTOBER 15, 2024

Hop on Facebook, YouTube, or your favorite website and you’re inundated with ads promoting work from home jobs that ANYONE can do. As a Facebook Advertising Manager, you’ll create and manage Facebook Ad campaigns for these companies. Then study the analytics to figure out how to improve your ads.

Proofreader 83

Proofreader Education Freelance Social Media 83

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. This tip is important to follow when you are writing content for the homepage of your site or some landing page.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Smart Blogger

MAY 25, 2023

An SEO copywriter might use keywords like “best eco-friendly yoga mats,” “sustainable yoga gear,” or “green yoga products” in blog posts, product descriptions, and landing page content. Email copywriters specialize in crafting engaging content for newsletters, promotional emails, and more.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Moz

NOVEMBER 2, 2020

Create a section on the homepage of your website summarizing these benefits, and link it to a landing page that expands on how conscious local shopping is sustaining the community. Build good internal links to these pages. I don’t want to say it will be easy — there will definitely be hurdles.

Marketing 71

Marketing Agency Education Food 71

ProBlogger

DECEMBER 2, 2013

Control: You’ve got control over loads of factors including ad copy, landing pages visitors are directed to and more – it’s a great way to split test pages on your site and optimise them for conversions. Advertising Blog Promotion' Originally at: Blog Tips at ProBlogger.

Blogger 44

Blogger Editorial Advertising Social Media 44

Moz

MAY 18, 2020

For example, our performance content team now writes SEO metas and PPC ad copy. In our case, this led to an end-to-end digital shelf optimization offering and enhanced landing page development. Having an integrated team with areas of overlap allows leaders to better distribute labor across the team.

Collaboration 71

Collaboration Content Agency Concept 71

Content Marketing Institute

NOVEMBER 7, 2017

If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. Below is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts. Click To Tweet.

Promotion 111

Promotion Content Social Media Advertising 111

Neil Patel

DECEMBER 14, 2020

We’ll cover the most common mistakes marketers make and the biggest factor in your ad’s success. You can learn more and create your first ad at Facebook.com/advertising. How Do Facebook Ads Work? Facebook ads now come in several varieties. Writing Successful Facebook Ad Copy. Landing Pages for Facebook Ads.

Ads 144

Ads Landing Page Advertising Text 144

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Using Power Words on Your Homepage Your homepage is the face of your website and it’s usually one of the most visited pages.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

ProBlogger

JUNE 2, 2011

And trust me, if you haven’t thought about spending money to promote your blog you really should. They are the backbone of your blog promotion. But adding some paid advertising is like adding adamantine to that backbone and becoming the Wolverine (non-comic readers please ignore). You might even go viral.

Advertising 43

Advertising Landing Page Blog Blogging 43

Backlinko

MARCH 26, 2025

They reduced a mortgage bank client’s cost per conversion in Google Ads by 30% in seven days. Through keyword and landing page optimizationtactics youll master today. And better ad positions. Finally, click the Ads Copies tab. Pro tip: Writer’s block killing your ad copy?

Keywords 78

Keywords Landing Page Healthcare Ad Copy 78