A/B Testing: Definition, How it Works, Examples & Tools
Neil Patel
MAY 3, 2021
A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see which drives more purchases.
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