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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see which drives more purchases.

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How to Create The Perfect Call-to-Action

Neil Patel

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. In the same vein, when people are delighted with the copy on your landing page or PPC ads , they’ll click, because they perceive a benefit.

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AI Copywriting: Top 4 Tools and Best Ways to Use Them

Backlinko

If you’re just looking for tools to use, here are the four we recommend checking out: AI Copywriting Tool Best for Starting Price Jasper Ad copy and slogans $49 per month; 7-day free trial Copy.ai And to overcome writer’s block, generate fresh ideas, or get a new perspective on a challenging piece of copy.

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What are the differences between Copywriting and Content writing?

Content Writing

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. This is all about persuading readers to take sales-related action. Popular examples of Copywriting: PPC Landing Pages. Website Sales Copy. Cost-per-mills (CPM ads). Copywriting. Social media Posts.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.

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8+ Proven Copywriting Formulas (& Examples) to Write Like a Pro

Smart Blogger

In this article, I’ll show you how to use the copywriter’s equivalent of the Force to consistently write copy that converts and I’ll also provide examples. Use these nine formulas anywhere you need to write effective copy: social media posts, sales copy , email marketing , blog posts , and more. Let’s dive in.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

An SEO copywriter might use keywords like “best eco-friendly yoga mats,” “sustainable yoga gear,” or “green yoga products” in blog posts, product descriptions, and landing page content. SEO optimizes your website, social media amplifies your reach, and your website copy seals the deal.