The Hoth

JANUARY 25, 2024

While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, we do it all the time). Know Your Acronym: SEO vs. SEM It’s crucial to know that SEO and SEM are not the same thing.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

AUGUST 18, 2020

While they focus on other aspects of digital marketing like SEO and email marketing , PPC is a huge part of what they do. KlientBoost — Best for PPC management + landing page design. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. They helped Lime Ricke, a swimwear brand, achieve a 5.2x

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Do you need help with design or ad copy as well? What channels are you considering?

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

MAY 5, 2021

For example, here’s what you see as you scroll down the results: Once you find a long-tail keyword that piques your interest, click on it for a better idea of your competitors, both for paid ads and organic search. The big mistake that many first-time marketers make with SEO or pay-per-click advertising is choosing the wrong keywords.

Advertising 123

Advertising Landing Page Social Media Keywords 123

BKA Content

DECEMBER 7, 2022

Copywriting encompasses many types of content creation: Landing pages. Who creates ad copy to entice consumers? The higher commercial landing pages rank on search engine results pages, the more likely internet users will click the link. One of the most effective ways to boost online visibility is SEO.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. And here’s an example of what a Shopping ad looks like: Google SERP – Shopping Ad Clicking on the blue text or image within one of these Shopping ads will contribute to the CTR.

IT 117

IT Ad Copy Keywords Landing Page 117

Freelance Writing Jobs

JANUARY 22, 2023

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. It’s not a chore to write with SEO principles in mind if you consider the benefits of doing so.

Writing Style 107

Writing Style Script Landing Page Writing 107

ContentWriters

NOVEMBER 9, 2022

A/B testing can be used to test anything – from the color of a button to the copy on a landing page. A/B testing is a powerful tool that can be used to improve a wide variety of online experiences, including: Landing pages. Product pages. Ad campaigns. Pages per visit. Checkout flows.

Landing Page 98

Landing Page Copy Ad Copy Website 98

Neil Patel

OCTOBER 16, 2020

A Google AdWords consultant can improve the Quality Score for any campaigns by doing the following: Segmenting campaigns around smaller targeted ad groups to increase the relevance of ads. Creating laser-targeted landing pages. Write Convincing Copy and Design Effective Landing Pages. Team Makeup.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

The Hoth

JANUARY 31, 2023

7 Essential Benefits If you’re already humming along with local SEO tactics for your small business, you may wonder why you need to invest in local PPC. After all, why spend money on clicks when you can generate them organically for free with local SEO? Of course, local PPC ads are only half the equation.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Freelance Magic

OCTOBER 19, 2022

For example, let’s say you write landing pages for e-learning platforms. Even if your niche is just to write landing pages, you’ll still close more clients than you would by branding yourself as a “freelance writer”. For example, “I write ad copy for ed-tech brands.”. Don’t overcomplicate it.

Freelance 130

Freelance Finance Landing Page Projects 130

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Ubersuggest We all know how important backlinks are for a solid SEO strategy. You can target these sites to get backlinks to your content.

Social Media 133

Social Media Keywords Advertising SEO 133

The Hoth

OCTOBER 31, 2022

That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2: That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The best part?

IT 105

IT Writing Proofreader Content 105

Neil Patel

APRIL 19, 2021

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. What’s the pain point?

Ads 73

Ads Landing Page Ad Copy Copy 73

Credible Content

MAY 29, 2023

Here are ten examples of where you can utilize copywriting fundamentals: Advertising Campaigns: Print ads, online banners, social media ads, and PPC campaigns. Website Landing Pages: Pages designed to convert visitors into leads or customers. Where Can Use Copywriting Fundamentals?

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Popular examples of Copywriting: PPC Landing Pages. Website Sales Copy. Cost-per-mills (CPM ads). SEO: Be it content writing or copywriting, anything that matches search intent should be relevant to the search query.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

ContentWriters

JULY 17, 2024

While SEO is about boosting traffic through organic, low-cost means, SEM utilizes pay-per-click (PPC) ads in addition to SEO practices. Through integrated marketing, SEO and SEM can increase your business’s visibility online. In reality, the quality of these ads matters. Looking for another option?

Contractor 59

Contractor Landing Page Content Ad Copy 59

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Jasper Price : Free trial, $49/month (Creator), $125/month (Teams) Jasper is a dynamic AI writing tool that excels in crafting engaging marketing copy.

Copywriter 76

Copywriter Copywriting Content Creation Ad Copy 76

The Hoth

OCTOBER 20, 2022

Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Utilities 98

Express Writers

JUNE 14, 2024

Joseph demonstrates how to write effective copy that sells product, but he doesn’t skimp on the creativity. This book is easy to follow and serves as the perfect guide for writing snappy and creative ad copy. Janice ties in the value of content creation along with SEO in this popular second edition of Letting Go of the Words.

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

Backlinko

JUNE 2, 2023

I added these details: “$9.99 For the tone of voice, I chose “fitness fanatic”: And then let Jasper generate my content: Features Search engine optimization (SEO) : Jasper has Surfer SEO integration, so you can create perfectly-optimized content with just a few clicks. You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Moz

DECEMBER 14, 2020

You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform. We’ve measured positive results for clients in varying industries and in different platforms by changing aspects of the ads we ran.

Landing Page 58

Landing Page Ad Copy Advertising Copy 58

Moz

MAY 2, 2019

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns.

Ads 68

Ads Ad Copy Keywords Agency 68

Moz

AUGUST 27, 2020

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns.

Ads 64

Ads Ad Copy Keywords Agency 64

Smart Blogger

JULY 11, 2023

But wait, isn’t that what Search Engine Optimization (SEO) does? SEO is about climbing up the rankings organically , using quality content and backlinks to draw people in. The Ad Auction also considers the Quality Score — a valuable metric that evaluates the relevance and quality of your ad and landing page.

Engineering 51

Engineering Landing Page Marketing Construction 51

Neil Patel

JANUARY 20, 2021

These can increase the usability of your page as well as amplify your marketing efforts. Here are some of the customizations that you can include: Custom tabs Email capture forms Podcasts Video players Quizzes Polls Landing pages Apps to run contests Appointment schedule apps Blog and RSS feeds Ecommerce tabs.

Social Media 145

Social Media Persuasion Promotion Ads 145

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Content 74

Content Keywords Ad Copy SEO 74

Smart Blogger

JULY 13, 2023

Now, here’s a common question that pops up… How are SEM tools different from SEO tools? While SEO focuses on organic traffic, SEM tools are turbo-charged with features to handle both organic and paid traffic. Google Ads Editor Google Ads Editor acts like a turbo-charged word processor for your ad campaigns.

Digital Marketing 61

Digital Marketing Landing Page Keywords Construction 61

Smart Blogger

MAY 25, 2023

SEO Copywriting Ever wondered how some web pages always seem to have a VIP pass to the top spots in Google search results? That’s SEO copywriting doing its magic. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish. Here’s an example.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Freelance Union

FEBRUARY 28, 2025

Whether you’re a team leader, project manager, freelance writer, or freelance SEO expert, you’ll need to write a range of notes, such as emails or a simple to-do list.  This ensures you can store plenty of notes after adding them to a document and customize each document using the new interface for styles.

Freelance 64

Freelance Freelance Copywriting Projects Ad Copy 64

Moz

NOVEMBER 2, 2020

In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. Create a section on the homepage of your website summarizing these benefits, and link it to a landing page that expands on how conscious local shopping is sustaining the community. Collectively, ten of my favorite local SEOs have about 130,000.

Marketing 71

Marketing Agency Education Food 71

Smart Blogger

JULY 31, 2023

From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. Ink For All Ink for All is an AI-powered writing tool built with SEO in mind. is an AI-powered tool that shines at creating marketing content.

Blog Writer 63

Blog Writer Writer Content Creation Long Form Content 63

Smart Blogger

OCTOBER 15, 2024

As a Facebook Advertising Manager, you’ll create and manage Facebook Ad campaigns for these companies. You’ll create ad copy, images, a targeting strategy, and (sometimes) landing pages. Then study the analytics to figure out how to improve your ads. Freelance Writer Pay Range $.05

Proofreader 83

Proofreader Education Freelance Social Media 83

Moz

MAY 18, 2020

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Just about anyone can go online and learn SEO or PPC. This is more than enhancing our implementation of tactical SEO and PPC. This will make both writers’ and SEOs’ jobs easier.

Collaboration 71

Collaboration Content Agency Concept 71

ProBlogger

DECEMBER 2, 2013

The main different between PPC and SEO is that you pay on a cost per click (CPC) or cost per mile (CPM) basis. You can’t do that with SEO. PPC isn’t an alternative to SEO traffic. Most people look for an alternative to SEO because their organic traffic has come to an abrupt halt – usually due to a search engine algorithm update.

Blogger 44

Blogger Editorial Advertising Social Media 44

Moz

NOVEMBER 8, 2020

Here are some of our responses to that question: I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting. Digital marketing concepts like understanding SEO basics can help make your presence known to potential customers, employers, and clients.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Backlinko

FEBRUARY 19, 2024

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. Once you’ve identified your competitors, you need to analyze their content strategies , backlink profiles, technical SEO , and paid media strategies.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108