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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Promoted tweets are the most common type of Twitter ad campaigns. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others.

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How to Create The Perfect Call-to-Action

Neil Patel

That is the action button you should be focusing some energy on for quality lead generation. However, when using free trials in your call-to-action copy, you’ve got to be careful not to lose the trial users at the end of the trial period. One solution is to first set up a landing page to convert visitors into leads.

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What Is Dynamic Keyword Insertion: What It Is & How to Use It

Neil Patel

For example, if you create an ad for a shoe store, you could use dynamic keyword insertion to add “women’s running shoe” or “red women’s running shoe” to display ads that use the exact same words the user searched. Instead, you can upload multiple assets for each part of your ad.

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7 steps to writing great copy according to Joseph Sugarman

Credible Content

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. The main caption is the highlighted text that appears beneath the headline. Letting your copy incubate really helps.

Copy 130
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The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources

Neil Patel

Customer Acquisition Versus Lead Generation. There may be some confusion about the difference between the two, but it’s actually simple: Lead generation is one step of the customer acquisition funnel. This generally happens as a result of lead generation. Lead generation is simply one step.

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How to Use The Facebook Creative Hub

Neil Patel

It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager.

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How to Create PPC Campaigns for Real Estate Marketing

Neil Patel

Google wants to send people to high-quality results, and if your ad achieves this, it’s more likely to be favored by the search engine’s algorithm. The average CTR for real estate ads is about 3.71%— but if you’re writing excellent ad copy , then you may find even better results.

Marketing 127