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JPMorgan Chase used an AI copywriting tool to improve its CTAs and online adcopy for home equity lines of credit. While the “human” copy generated 25 home equity applications, the AI copy generated 47. How are companies using AI copywriting? I’ll give you an example. The findings? The takeaway?
Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Simply ask the AI to create an outline for whatever copy you need, and it will deliver a basic structure or blueprint. Likewise, you can ask AI to revise completed copy for touch-ups and minor improvements.
Whether you’re writing for print, websites, social media, or video scripts, the fundamentals of copywriting remain consistent. Video Scripts: Writing persuasive scripts for promotional or informational videos. Edit and revise: Proofread your copy multiple times, ensuring it is error-free, concise, and impactful.
You can elect to purchase just one article per month, along with add-on services, such as photos, optimization and proofreading. The agency — which also specializes in web design and SEO — states on their site that they can write blog posts , eBooks, landing pages, adcopy, whitepapers, Amazon product descriptions and more.
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