The Creative Penn

SEPTEMBER 18, 2023

New platforms and tools and tactics have emerged, but indie authors have mainly focused on publishing to retailers, and marketing that focuses on driving readers there. The indie author business model has been pretty similar since 2008 when Amazon launched the international Kindle. 15 years later, we are in the inevitable disruption.

Creativity 98

Creativity Sales Retail Publishing 98

The Hoth

FEBRUARY 2, 2023

They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Zevo’s senior director attributes this testing to shaping their brand communications, which led the brand to strike deals with major retailers Target and Home Depot.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Neil Patel

APRIL 22, 2021

It’s a physical product, and you, as the retailer, have to arrange for shipment and other logistics. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy. But, if I purchase software from your store, I would expect to download it immediately.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Craft personalized ad copy. Determine the ad format you’ll use (video, text, etc.)

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

MARCH 10, 2023

However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. With a wealth of vertical expertise in the automotive, CPG, fashion, and electronics industries, David is well-versed in working with the top retailers and marketplaces in the US, UK, and beyond.

Writing 72

Writing Electronics Utilities Keywords 72

Moz

DECEMBER 14, 2020

You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform. We’ve measured positive results for clients in varying industries and in different platforms by changing aspects of the ads we ran.

Landing Page 58

Landing Page Ad Copy Advertising Copy 58

The Creative Penn

AUGUST 7, 2023

So if you want someone else to run your Facebook ads, your Amazon ads, you would come to Reader Reach side of the park. When we talked about that symphony, you're trying to get the attention of readers, but you're also very much trying to get the attention of the retailer where your book is being sold, and that's one way to do it.

Ads 98

Ads Marketing Retail Publisher 98

Smart Blogger

OCTOBER 15, 2024

As a Facebook Advertising Manager, you’ll create and manage Facebook Ad campaigns for these companies. You’ll create ad copy, images, a targeting strategy, and (sometimes) landing pages. Then study the analytics to figure out how to improve your ads. Your job is to cost-effectively get them leads and sales.

Proofreader 83

Proofreader Education Freelance Social Media 83

Smart Blogger

JUNE 11, 2024

Here are the basic steps, which apply to most paid ad platforms: Choose an ad platform : Consider where your audience spends the most time and your paid ad goals. Create your ad : Tell the ad platform who you want to reach, what ad copy to use, and upload images.

Advertising 78

Advertising IT Social Media Ads 78

Moz

NOVEMBER 2, 2020

Meanwhile, the last Civic Economics Prime Numbers report found that Amazon had displaced 62,000 shops and 900,000 retail jobs in just one year. I’ve laughed at canned soup ad copy telling consumers to buy their product to avoid standing over a hot stove for hours. As of August 2020, 163,735 total U.S.

Marketing 71

Marketing Agency Education Food 71

Moz

NOVEMBER 8, 2020

Let’s say you’re an account manager for a digital agency, and you have some great insight that you think could be helpful in driving some new ad copy testing for your biggest client. Steve started doing consulting work for a growing Shopify site in Google Ads and Google Analytics, and is planning to make consulting his full-time work.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

The Creative Penn

DECEMBER 10, 2023

You can also use it to make specific marketing assets for your book — from images using DALLE through ChatGPT, to ad copy, to TikTok or YouTube video scripts, to a press release, or a pitch to be a podcast for a certain genre. It can do so much for you — just ask.

Keywords 98

Keywords Advertising Text Engineering 98

The Creative Penn

MARCH 25, 2024

Then on top of that, what I find works really well, and it's always worked really well, from the beginning to even now, it's just using little review quotes, little snippets from readers who have left a review on your books on Amazon or on your store or another retailer, that just speak to your ideal reader.

Ads 52

Ads Marketing Sales Retail 52

Neil Patel

NOVEMBER 1, 2021

Unlike traditional Google Ad campaigns, Google automates the targeting and delivery of Performance Max campaigns based on the information you provide. All advertisers need to do is provide a series of ad creatives (a call to action, additional ad copy, and relevant images or videos), and Google takes care of the rest.

Advertising 92

Advertising Agency Ads Creativity 92

Backlinko

MARCH 26, 2025

Finally, click the Ads Copies tab. This reveals your competitor’s actual ad copygiving you an inside look at exactly what messaging is attracting clicks and conversions in your industry. Then, create your own ads that address the same pain points but with stronger, more compelling copy. Insurance $19.45

Keywords 78

Keywords Landing Page Healthcare Ad Copy 78