Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

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Content Writer Writer Content Writing 239

Neil Patel

OCTOBER 14, 2021

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Make Your Sales Specials Clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. If it needs explaining, it doesn’t belong in an ad.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. higher ROI with Snap Ads and 35 percent more bookings than other platforms. GCCFriday achieved an incredible 150 percent sales growth with Snapchat ads. Marriot Bonvoy had a 3.4x

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. From your images to your ad copy, users should be able to tell in an instant what you do. Figures and symbols help break the monotony of text and make your ad copy stand out.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years).

Ads 119

Ads Ad Copy Electronics Keywords 119

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). And to overcome writer’s block, generate fresh ideas, or get a new perspective on a challenging piece of copy.

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Copywriter Copywriting Ad Copy Landing Page 95

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Missteps to avoid? Use images that reflect real people and the daily lives of Gen X.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

SEPTEMBER 20, 2021

Ask questions like: What were your sales in the last few months? What is the return on investment from previous niche paid ad campaigns? Create Your Paid Ad Campaign Copy. No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Pin Relevant Headlines, But Don’t Overdo It.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to test.

Landing Page 144

Landing Page IT Copy Sales Copy 144

The Hoth

JANUARY 25, 2024

These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results. An SEM campaign is the best way to start generating traffic, leads, and sales from day one, which is why they’re so popular for newer sites. Why is that?

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

MARCH 23, 2021

Log into Google Ad s and then click on ‘+ Campaign.’. Set a Goal for Your Google Search Network Ad. Google offers several options including sales, leads, traffic, and brand awareness. To stay with the fishing pole example, I’ll pick “sales.” Then, select your goal. ” Then, select a campaign type.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

JANUARY 19, 2022

There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue. It all has to do with the relevancy of your website in relation to your ad copy, title, URL, and target search phrases. Advantages of Local Search Marketing. Leapfrog the Competition.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Maybe you want to figure out why your PPC campaign isn’t driving as many sales as your Facebook ads , for instance.

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Landing Page Ad Copy Ads Keywords 138

Neil Patel

APRIL 15, 2021

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. They Leverage the Best Sales Channel. Not only are phone call leads high quality, but the phone is also statistically the best sales channel for most businesses. Call-Only Ad Examples. Do you know what’s great about this ad?

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Ads Ad Copy Copy Contractor 109

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

Ads 142

Ads Landing Page Advertising Social Media 142

Jane Friedman

APRIL 19, 2023

In The AI Author Assistant, I included an example of my asking ChatGPT to rank my books from most sales to least sales. Also write press releases, book blurbs, ad copy, blog posts, etc. I haven’t applied any of it yet (other than the aforementioned Amazon ad copy).

Creativity 145

Creativity Ad Copy Copy Writer 145

BKA Content

DECEMBER 7, 2022

How do you write an article that sells a product without being “sales-y”? Who creates ad copy to entice consumers? However, it requires a different kind of innovation that can expand your repertoire and offer a new perspective. Though it may not get mentioned often, copywriting requires problem-solving skills.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Neil Patel

JUNE 22, 2021

conversions catalog sales store traffic. A name helps you keep track of the campaign within Ads Manager. Once you’ve chosen a name, confirm if you want to test different versions of the same ad against each other using A/B testing. Create Your Facebook Ad. Congratulations, you’ve created your first Facebook Ad!

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

APRIL 14, 2021

The longer an advertiser has been advertising, the better because that implies the keyword is generating sales. When you’re done reviewing keywords, click on the Ads tab to review your competitor’s ad copy. Again, you can see the date when the ad was tested, which indicates whether or not the ad is performing well.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Do you need help with design or ad copy as well? Or drive traffic to help increase ad revenue.

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. The ad that wins the bid gets displayed. Are paid ads still worth it? Be different.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

AUGUST 3, 2021

But don’t feel the need to run the same ad as everyone else. While it’s important to understand what works and what doesn’t, you don’t want your ad to be lost in a sea of faceless ads. Check Out Ad Copy and Tone. Are your ads enticing? Do they sell? Timing is also critical.

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Ads Advertising Copy Brand Awareness 136

Neil Patel

AUGUST 10, 2021

This entails getting your book “out there,” earning an audience, and generating sales. In some cases, this might not be a problem (such as you are writing for passion), but if you want to make sales and know how to market a book, then your writing has to be informed by your research. You just need to understand how to market a book.

Marketing 143

Marketing Social Media Sales Publisher 143

Neil Patel

MARCH 16, 2021

However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What Is Customer Journey Mapping?

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Brand Awareness Ads Keywords Sales 113

The Creative Penn

DECEMBER 31, 2022

In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more.

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Creativity Ad Copy Text Government 98

Neil Patel

MARCH 15, 2021

If you’re aiming to target people who are a little lower in the sales funnel and a bit closer to converting to customers, you may want to focus on CPC or CPA. How much do Instagram ads cost?” Your click-through rate (CTR) can also affect pricing because a healthy CTR helps show that your ads resonate with your audience.

Ads 104

Ads Social Media Advertising Ad Copy 104

Backlinko

DECEMBER 21, 2023

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

IT 116

IT Ad Copy Keywords Landing Page 116

Neil Patel

JUNE 8, 2021

Time after time, HubSpot demonstrates the benefits of creating in-depth content on topics that matter to its core audience of sales and marketing teams. The former includes things like blogs and e-books, while the latter encompasses website and ad copy. Here are three sites consistently getting it right: 1.

Writing 145

Writing Content Copy Copywriter 145

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Personalized experiences are essential in driving return sales. For most, a sale is the ultimate goal of running an Ecommerce business.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

SEPTEMBER 2, 2021

Set a goal for your ad What do you want your ad to do? For example, you might want to increase app downloads, drive sales, or generate leads. Facebook and Google Ads both offer different ad formats based on your goal. What's the Difference Between Static and Dynamic Ads?

Keywords 133

Keywords IT Landing Page Ads 133

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. When you use curiosity effectively, it’ll lead to increased sales. And, the higher your CTR , the more sales you’ll make. Not all call to action messages are created equal.

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Landing Page Lead Generation Persuasion Copy 145

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How to Select Topics for PPC Ads That Won’t Get Outdated.

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Ads Ad Copy Brand Awareness Keywords 86

Freelance Writing Jobs

JANUARY 22, 2023

They’re designed with one goal—to increase conversions and secure a potential sale. For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. People go to blogs for education and answers, not for a sales pitch.

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Writing Style Script Landing Page Writing 86