Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Marriot Bonvoy had a 3.4x

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. To run a Twitter ad campaign, you must set objectives.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. Create your ads from this new messaging.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. In other words, businesses are actively pursuing customers across this social media platform, so it makes sense to build your own presence there.

Marketing 145

Marketing Social Media Advertising Ads 145

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). Speed Up Your Copy Creation AI copywriting tools can drastically reduce the time it takes to create compelling copy.

Copywriter 97

Copywriter Copywriting Ad Copy Landing Page 97

Neil Patel

MARCH 18, 2021

Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Run Paid Ads on Social Channels They Use the Most.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

SEPTEMBER 20, 2021

Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. There are a billion social media users, but your business may only be relevant for a few thousand. Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

AUGUST 10, 2021

This entails getting your book “out there,” earning an audience, and generating sales. In some cases, this might not be a problem (such as you are writing for passion), but if you want to make sales and know how to market a book, then your writing has to be informed by your research. Engage with readers on social media.

Marketing 143

Marketing Social Media Sales Publishing 143

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

MARCH 15, 2021

Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? How much do Instagram ads cost?”

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms. Do you need help with design or ad copy as well?

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Hootsuite is by far one of the best competitive research tools for tracking social media analytics.

Social Media 133

Social Media Keywords Advertising SEO 133

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Brands bid for keywords on search engines, social media, and other advertising platforms.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Whether you’re writing for print, websites, social media, or video scripts, the fundamentals of copywriting remain consistent.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Backlinko

FEBRUARY 19, 2024

As a result, it can enhance sales outcomes. Furthermore, you should leverage social media platforms as an additional channel to connect with your current customers. Dig Into Your Social Media Analytics Another way to identify your target customer is to explore your social media analytics.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Personalized experiences are essential in driving return sales. For most, a sale is the ultimate goal of running an Ecommerce business.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. Direct Leads to Forms on Social Media.

Ads 142

Ads Landing Page Social Media Copy 142

BKA Content

DECEMBER 7, 2022

How do you write an article that sells a product without being “sales-y”? Social media posts. Who creates ad copy to entice consumers? Social Media. However, it requires a different kind of innovation that can expand your repertoire and offer a new perspective. Get Steady Work. Reviews.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Neil Patel

MAY 5, 2021

In the example above, the term “social media marketing” is considered a “head” keyword, which means it is searched for very frequently. The much less popular term “social media marketing strategy” receives fewer searches, but indicates the searcher is looking for something more specfic.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Cross-Promote Other Social Media Platforms with Facebook.

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

JUNE 29, 2021

If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. Conversion: If the traffic you’re targeting already knows who you are, you might simply be trying to get them to convert into a sale. Social Media.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Neil Patel

DECEMBER 4, 2020

If your advertisement says “houses for sale in Naperville,” then it has to deliver on its promise. The average CTR for real estate ads is about 3.71%— but if you’re writing excellent ad copy , then you may find even better results. Deciding Which Ad Platform is Right for Your Real Estate Marketing.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

APRIL 12, 2021

Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue.

Retail 141

Retail Marketing Landing Page Copy 141

Neil Patel

JANUARY 19, 2022

There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue. Local marketing via paid ads , Google My Business, Yelp, and social media could help you do that. This includes factors such as misrepresentation to inappropriate ad copy.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

MARCH 16, 2021

However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What Is Customer Journey Mapping?

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Social media expert Jon Loomer understands how to use the power of instant gratification to get people to opt in to his email campaign. Tactic #4: Evoke Curiosity.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. Social Media Posts. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For example, learn when your competitors run a campaign on social media to keep track of seasonal trends. You can even create an algorithm to analyze competitors’ digital ad flyers daily or weekly.

Marketing 125

Marketing Healthcare Utilities Finance 125

Backlinko

DECEMBER 21, 2023

For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.

IT 117

IT Ad Copy Keywords Landing Page 117

Jane Friedman

APRIL 19, 2023

In The AI Author Assistant, I included an example of my asking ChatGPT to rank my books from most sales to least sales. I haven’t fully tested its usefulness, but ChatGPT purports to help you generate content for social media marketing, mostly. Also write press releases, book blurbs, ad copy, blog posts, etc.

Creativity 145

Creativity Ad Copy Copy Writer 145

Neil Patel

JUNE 8, 2021

For instance: Bad: How to improve your marketing Better: How to do better small business marketing Best: How to do social media marketing for SaaS startups. Time after time, HubSpot demonstrates the benefits of creating in-depth content on topics that matter to its core audience of sales and marketing teams.

Writing 145

Writing Content Copy Copywriter 145

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. To do this, brand your social media profiles and website to position yourself as the specialist.

Freelance 130

Freelance Finance Landing Page Projects 130

Make a Living Writing

APRIL 18, 2023

Some will say social media is amazing, some will say it is a waste of time. 5 – Jab, Jab, Jab, Right Hook by Gary Vaynerchuk If you are a copywriter who wants to work in social media marketing in any way, you will need to read Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.

Copywriter 107

Copywriter Copywriting Copy Persuasion 107

Freelance Writing Jobs

JANUARY 22, 2023

Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. They’re designed with one goal—to increase conversions and secure a potential sale. But the main mistake most blogs make is being too sales-heavy in their writing style.

Writing Style 94

Writing Style Script Landing Page Writing 94