Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. To run a Twitter ad campaign, you must set objectives. Examples of these objectives include: website conversions app installs engagement increasing your follower base.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. What is A/B Testing and Why Does it Matter?

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

OCTOBER 26, 2020

Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years).

Ads 119

Ads Ad Copy Electronics Keywords 119

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. Create your ads from this new messaging.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. higher ROI with Snap Ads and 35 percent more bookings than other platforms. GCCFriday achieved an incredible 150 percent sales growth with Snapchat ads. Marriot Bonvoy had a 3.4x

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Backlinko

SEPTEMBER 6, 2024

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). And to overcome writer’s block, generate fresh ideas, or get a new perspective on a challenging piece of copy.

Copywriting 96

Copywriting Copywriter Ad Copy Landing Page 96

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

JANUARY 19, 2022

Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business. There are many advantages to marketing to your local audience, but these are the main ones that will help you increase your sales revenue. A lot of businesses do this by creating a sitemap on their website.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

MARCH 18, 2021

Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail. Ensure your website is clear, up-to-date, accurate, and full of reassuring information and reviews. Your online presence matters. Missteps to avoid?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

MARCH 23, 2021

Depending on how well your ad is optimized , and how much you’re bidding for your ad, you can influence how high your ad shows in the search network listings. Google Search ads can also show up on a variety of other websites and apps. Make Sure Your Landing Page (or Website) Meets Google Guidelines.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

AUGUST 10, 2021

This entails getting your book “out there,” earning an audience, and generating sales. International self-publishing websites like Amazon have brutal algorithms that punish the unaware. In many ways, having a book is like having a website. There are lots of ways you can build your online presence: Create an author website.

Marketing 143

Marketing Social Media Sales Publisher 143

The Hoth

JANUARY 25, 2024

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results. It’s because SEM ads cost money.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

APRIL 14, 2021

Your Max CPC is determined by your website’s conversion rate, profit per customer, and target advertising profit margin. Use the formula below to calculate your Max CPC and then compare to the estimated CPC you found above: Max CPC = (profit per customer) x (1 – profit margin) x (website conversion rate).

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

SEPTEMBER 20, 2021

Ask questions like: What were your sales in the last few months? What is the return on investment from previous niche paid ad campaigns? Create Your Paid Ad Campaign Copy. No matter which platform you use and what your budget is, the results of your niche paid ad campaign come down to your ad copy.

Ads 126

Ads Ad Copy Advertising Social Media 126

Neil Patel

JUNE 22, 2021

Types of Facebook Ads. Facebook lets you choose from four main ad types. Static image ads are ideal for driving traffic to your website. conversions catalog sales store traffic. A name helps you keep track of the campaign within Ads Manager. Create Your Facebook Ad. Awareness Goals. Conversion Goals.

Marketing 145

Marketing Social Media Advertising Ads 145

BKA Content

DECEMBER 7, 2022

How do you write an article that sells a product without being “sales-y”? Copywriting plays an essential role in branding — after all, who’s responsible for the text that greets website visitors? Who creates ad copy to entice consumers? How Does Copywriting Increase Traffic to a Website?

Copywriting 105

Copywriting Copywriter Freelance Content Creation 105

Neil Patel

APRIL 15, 2021

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. The user can be on the phone with someone in two taps, reducing friction in the customer journey because they don’t have to try to find the number on the brand’s website. Call-only ads only appear on mobile devices.

Ads 109

Ads Ad Copy Copy Contractor 109

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. If it’s not clear on their website, be sure to ask questions to help you gauge this before working together.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. PPC campaigns aren’t usually difficult to set up.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

APRIL 12, 2021

Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Apple reduces that consumer confusion by simplifying their web and sales copy.

Retail 141

Retail Marketing Landing Page Copy 141

Backlinko

DECEMBER 21, 2023

For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.

IT 116

IT Ad Copy Keywords Landing Page 116

Neil Patel

APRIL 5, 2023

However, verified website owners can get free access to a comprehensive set of Webmaster Tools , including backlink analysis. Type in a website of your choice. In addition, you can also check out the PPC competitors, SEO competitors, ad copy, and related keywords that triggered the ads. Let’s see it in action.

Social Media 133

Social Media Keywords Advertising SEO 133

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. The ad that wins the bid gets displayed. Are paid ads still worth it? Be different.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Backlinko

FEBRUARY 19, 2024

As a result, it can enhance sales outcomes. Example: You and your competitor both run travel websites. Market research: Consult your sales department to understand the businesses they frequently encounter during research within your target market. Without this insight, you’re essentially navigating in the dark.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Whether you’re writing for print, websites, social media, or video scripts, the fundamentals of copywriting remain consistent.

Persuasion 130

Persuasion Communication Copywriting Copywriter 130

Neil Patel

MARCH 30, 2023

After we’ve entered in a location and an interest, we are then presented with some data that represents the traits, demographics, and interests of our ideal customer that will ideally lead to website conversion. I use them on a daily basis to drive sales and traffic to my businesses. someone clicks through to your website).

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. When you use curiosity effectively, it’ll lead to increased sales. And, the higher your CTR , the more sales you’ll make. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

OCTOBER 16, 2020

If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. Let’s consider the following statistics: Google ads produce 3.5 So if you find your sales dwindling, you now know the reason why. Google AdWords can be both exciting and terrifying.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

NOVEMBER 3, 2021

A few examples of common algorithms include search query results and sort and filter features on an e-commerce website. Marketing campaigns, social posts, ad copy, and website flow are all included in that process. User-generated content can be used on your website, in email campaigns, and on social media.

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

JUNE 8, 2021

Time after time, HubSpot demonstrates the benefits of creating in-depth content on topics that matter to its core audience of sales and marketing teams. The former includes things like blogs and e-books, while the latter encompasses website and ad copy. Here are three sites consistently getting it right: 1.

Writing 145

Writing Content Copy Copywriting 145

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Personalized experiences are essential in driving return sales. For most, a sale is the ultimate goal of running an Ecommerce business.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

MARCH 16, 2021

However, when you combine PPC with customer journey mapping, you effectively guide your potential customers through all the phases to make a sale. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What Is Customer Journey Mapping?

Brand Awareness 113

Brand Awareness Ads Keywords Sales 113

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How to Select Topics for PPC Ads That Won’t Get Outdated.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. These days, chatbots are built into many websites.

Ads 142

Ads Landing Page Social Media Copy 142

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. This is all about persuading readers to take sales-related action. Website Sales Copy. Cost-per-mills (CPM ads). Copywriting. The concept of “copywriting” is still misunderstood by many.

Copywriting 94

Copywriting Copywriter Electronics Writing 94

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.) Months seven and beyond will yield exponential growth in website traffic.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. To do this, brand your social media profiles and website to position yourself as the specialist. You can also niche down by your service.

Freelance 130

Freelance Finance Landing Page Projects 130