Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. Create your ads from this new messaging.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

Melanie Saxton

MARCH 5, 2023

That’s where my digital media graduate studies come in handy. My coursework encompassed: Social Media Websites Blogging Advertising Marketing Communications Digital Media Law and Ethics And even scriptwriting!

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

MARCH 18, 2021

Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Run Paid Ads on Social Channels They Use the Most.

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

SEPTEMBER 20, 2021

Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. There are a billion social media users, but your business may only be relevant for a few thousand. Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them.

Ads 126

Ads Ad Copy Advertising Social Media 126

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries. The post Editing Retainer appeared first on Melanie Saxton Media.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Neil Patel

AUGUST 5, 2021

On Snapchat’s Inspiration page , you can see tons of businesses have found massive success with Snap Ads. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. How to Use Polls in Your Snapchat Ads Strategy.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Backlinko

SEPTEMBER 6, 2024

You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. Speed Up Your Copy Creation AI copywriting tools can drastically reduce the time it takes to create compelling copy. Like ads, slogans, and social media posts.

Copywriter 97

Copywriter Copywriting Ad Copy Landing Page 97

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. In other words, businesses are actively pursuing customers across this social media platform, so it makes sense to build your own presence there.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. Social Media Contests As Sales Promotions. Great seasonal promotions allow you to do this.

Promotion 131

Promotion Sales Ad Copy Retail 131

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media.

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Neil Patel

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

MAY 14, 2021

This could be anything from a blog post to a short ad. For example, maybe you decide you want a social media post advertising a new yoga class. JPMorgan Chase used an AI copywriting tool to improve its CTAs and online ad copy for home equity lines of credit. How are companies using AI copywriting? The findings?

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

AUGUST 10, 2021

You can look at what they’ve written, what the blurb is, what social media pages they run, and even do a deep dive into their website. Take the aspects you like, and improve on them by adding your own touches ( this is how we keep track of our competitors in online marketing.). Engage with readers on social media.

Marketing 143

Marketing Social Media Sales Publishing 143

Neil Patel

FEBRUARY 18, 2021

Social Blade – A Tool for Social Media Follower Counts. See real-time stats about your competitors on social media, including follower counts and the number of uploads. This tool is a quick way to get a lay of the land so you can build a stronger social media marketing strategy. The Takeaway.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Neil Patel

MARCH 15, 2021

Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? How much do Facebook and Instagram ads cost?

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

MAY 24, 2021

Focus on Social Media Ads. Social media ads are much less keyword-based than paid ads on search engines. This makes it much more difficult for people to type in a keyword and see your ad. This reduces the chance of click fraud and allows you to get a better return on your paid ads.

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Cross-Promote Other Social Media Platforms with Facebook.

Social Media 145

Social Media Persuasion Promotion Ads 145

Backlinko

FEBRUARY 19, 2024

Furthermore, you should leverage social media platforms as an additional channel to connect with your current customers. Dig Into Your Social Media Analytics Another way to identify your target customer is to explore your social media analytics.

Ad Copy 108

Ad Copy Landing Page Social Media Keywords 108

Neil Patel

AUGUST 18, 2020

Ads in search engine results aren’t the only type of PPC advertising. Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. million mobile social media users across the globe.

Agency 144

Agency Landing Page Consulting Advertising 144

Grammarly

SEPTEMBER 18, 2023

However, short-form copywriting like social media posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks. AI copywriting: Hey, TikTok!

Copywriter 122

Copywriter Copywriting Script Marketing Copy 122

Neil Patel

JUNE 9, 2021

Never plagiarize other brands’ ad copy. Google’s EAT guidelines have a huge bearing on how you ethically create your PPC ad copy. Here’s what the acronym stands for and what it means to your ad copy creation: Expertise. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. Direct Leads to Forms on Social Media.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms. Do you need help with design or ad copy as well?

Agency 133

Agency Landing Page Digital Marketing Ads 133

BKA Content

DECEMBER 7, 2022

Social media posts. Who creates ad copy to entice consumers? Social Media. Of course, everyone in this field must have certain skills, including a firm grasp of written language and a clear understanding of branding. Written Content Creation. Branding Support. Search for: Categories. Company Culture.

Copywriter 105

Copywriter Copywriting Freelance Content Creation 105

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Hootsuite is by far one of the best competitive research tools for tracking social media analytics.

Social Media 133

Social Media Keywords Advertising SEO 133

Neil Patel

JUNE 29, 2021

If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. Social Media. Acquiring customers on social media offers a few different avenues. Determine Goals. They will respond. Paid Advertising.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Credible Content

SEPTEMBER 19, 2022

Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. So, the answer would be, “yes” You want to improve your search engine rankings or social media visibility?

Copy 130

Copy Copywriting Copywriter Writing 130

Backlinko

DECEMBER 21, 2023

For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.

IT 117

IT Ad Copy Keywords Landing Page 117

Neil Patel

APRIL 9, 2021

The data provides you with information regarding their location, skills, occupation, and data about other people they like and follow on social media. It takes a lot of time to test ad copy, photos, and colors to see if they’ll resonate with your audience. This tag works exactly like any other social media platform.

Banking 125

Banking Social Media Advertising Healthcare 125

Neil Patel

OCTOBER 7, 2021

This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. Leverage the power of social media to understand what your target market wants.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

JANUARY 19, 2022

Local marketing via paid ads , Google My Business, Yelp, and social media could help you do that. It all has to do with the relevancy of your website in relation to your ad copy, title, URL, and target search phrases. This includes factors such as misrepresentation to inappropriate ad copy.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

MAY 5, 2021

In the example above, the term “social media marketing” is considered a “head” keyword, which means it is searched for very frequently. The much less popular term “social media marketing strategy” receives fewer searches, but indicates the searcher is looking for something more specfic.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign. Brands bid for keywords on search engines, social media, and other advertising platforms.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. If you’re using a CTA button on your landing page, the ad copy words you use either persuade people to act or chase them away. Improving your conversion rates?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

DECEMBER 4, 2020

Google wants to send people to high-quality results, and if your ad achieves this, it’s more likely to be favored by the search engine’s algorithm. The average CTR for real estate ads is about 3.71%— but if you’re writing excellent ad copy , then you may find even better results.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For example, learn when your competitors run a campaign on social media to keep track of seasonal trends. You can even create an algorithm to analyze competitors’ digital ad flyers daily or weekly.

Marketing 125

Marketing Healthcare Utilities Finance 125