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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Checklists, eBooks, whitepapers, webinars, and templates are just a few ideas you could try. My main lead magnet is a webinar. Improving your conversion rates?

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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see which drives more purchases.

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5 Ways to Convert Paid Ad Leads

Neil Patel

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. A/B test: Test everything. We mean it.

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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

When you know that kind of information, you can write copy that speaks directly to them, while also reassuring them that your offer is something worth checking out. It is essential that you always include a call-to-action within your ad copy, so that people know what to do next.

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How to Use Thought Leadership Marketing With Paid Ads

Neil Patel

This guarantees customers know what to expect upon clicking the ad. For example, Dave Ramsey’s ad for his live webinar features the benefits customers will get upon subscribing to his master training for aspiring financial coaches. Monitor Paid Ads of Competitors. Unlike most paid ads, his ad copy is quite long.

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How to Use The Facebook Creative Hub

Neil Patel

It will instantly tell you if your image will negatively or positively impact your ad performance. Share Ad Mock-Up With Your Team. Once you’ve added your images, ad copy , link, and call-to-action , you can generate a link to share with your team. Conclusion.

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25 Best Books To Help You Learn Copywriting

Express Writers

Joseph demonstrates how to write effective copy that sells product, but he doesn’t skimp on the creativity. This book is easy to follow and serves as the perfect guide for writing snappy and creative ad copy. This book gives you the inside scoop on writing headlines that click with your customer.