Enchanting Marketing

JANUARY 28, 2025

They slow down your reader without adding meaning. 4 must-know types of weak words Type 1: Chewy and tasteless Like pineapple peel or walnut husk, you dont want these words to turn up in your content. Chopping off is the best advice. Examples: Very, actual, in my opinion, really, just Chewy sentence: In my opinion, this blog post is fun.

Content 238

Content Entertainment Text Publishing 238

Ahrefs

MARCH 12, 2024

Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with a lot of content, and I was convinced it would … Read more ›

Ads 142

Ads IT Post Blogging 142

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly. Open the app from the Semrush App Center and select All Tools > Social Media & Ads.

IT 113

IT Medical Architecture Manufacturing 113

Ahrefs

MARCH 21, 2025

Search engine advertising involves paying platforms like Google, Bing, or Yahoo to display your ads when people search for keywords you pay for. Unlike organic search results (SEO), which take time to build, search ads appear almost instantly at the … Read more ›

Engineering 72

Engineering Ads Advertising Keywords 72

Jane Friedman

MARCH 19, 2025

I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Engaging readers beyond the pages At first, I thought marketing meant constantly running ads or posting daily on social media. And sometimes, that takes patience. Sales came in, but not at the level I had dreamed of.

Publishing 136

Publishing Publisher Publishing Marketing 136

Nick Ursborne

DECEMBER 18, 2024

Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content. The most successful copywriters in the age of AI will be those who can effectively partner with these technologies, leveraging their strengths while retaining their unique human touch. Finally, I recommend you try Gemini 1.5 Pro with Deep Research.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Backlinko

JANUARY 6, 2025

” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Generic ads. A consistent 10x return on ad spend (ROAS). maximum ad spend per customer.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Ahrefs

DECEMBER 17, 2024

In this article (for your eyes only), Ill share what PPC spying is, why its important, and share seven ways you can start spying on your competitors paid search campaigns. PPC spying is when businesses use marketing intelligence tools, like … Read more ›

Ads 108

Ads Marketing IT 108

Contently

SEPTEMBER 30, 2024

Maryland creates the digital ad tax Maryland’s digital ad tax, passed in 2021 , represents a novel approach to regulating social media giants by imposing a tiered tax on their ad revenue. This social media law targets companies with over $100 million in global revenue and continues to face First Amendment challenges.

Social Media 105

Social Media Media Brand Telecommunication 105

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. This helps readers separate fact from marketing hype.

Blogging 103

Blogging Blog Medical Finance 103

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. This helps you maximize your return on ad spend (ROAS).

IT 98

IT Marketing Keywords Search Engine Optimization 98

Kayleigh Moore

FEBRUARY 14, 2025

Were writing the script of our lives in real-time: making snap judgments, ad-libbing dialogue, wardrobing, etc. Its hard to get perspective on yourself and your way of being in the world because, well were behind the camera. But by writing fiction, we get a rare opportunity to hop inside our own minds.

Writing 173

Writing Script Concept Writer 173

Kristi Hines

JANUARY 1, 2024

How to Make Money Online: Content Monetization Programs by Platform Apple – App Developers , Authors , News Publishers , and Podcasters Amazon – Affiliates , App Developers , Influencers , Kindle Direct Publishing , and Sellers eBay – Affiliates and Sellers Envato – Marketplace for 3D Models, Audio, Code Scripts, Graphics, Stock (..)

Script 258

Script Content Creator Ads Blogger 258

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. Digital video ad spending was almost $176.63 What Are Scripts in Marketing? billion in 2023 , so you may have some competition.

Script 105

Script Writing Marketing Persuasion 105

Grammarly

DECEMBER 6, 2024

UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. 4 AI and its influence on marketing communication Artificial intelligence (AI) is perhaps the biggest disrupter to marketing since TV ads, and a new study reveals its already a major part of the workplace.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

IT 104

IT Keywords Brand Awareness SEO 104

Contently

OCTOBER 29, 2024

UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. Again, UGC works well when it is a genuine, organic discussion of a product or service, rather than a paid-for ad placement.

Brand 96

Brand Content Retail Utilities 96

ContentWriters

JANUARY 30, 2025

You can also find authoritative sources using a general search engine by adding specific keywords to your search terms. The National Library of Medicine is another massive digital library that provides a plethora of scientific trials, studies, and papers.

Government 111

Government Medical Banking Editorial 111

Contently

AUGUST 16, 2024

Microsoft also uses targeted ads to amplify its content’s reach and ensure it extends to the right B2B decision-makers within specific industries or job titles. And while Google doesn’t directly sell products on LinkedIn, it uses targeted ads to promote informative content and webinars that strategically reach relevant B2B audiences.

Brand 95

Brand IT Marketing Healthcare 95

Jane Friedman

FEBRUARY 5, 2025

The persistent rewriting processsometimes with the added shake-up of getting out of the silo makes those changes possible. Then it changed to two of each. Its now evolved to feature one protagonist whose experiences are interpreted by two additional POV characters. Just as Saunders suggests, its a process. You edit a sentence.

Creativity 133

Creativity Text Projects Writer 133

Ashleyn Writes

JANUARY 10, 2025

Use it for landing pages, headline ideas, or even ad copy. I added this & liked my results] For context, [give details on how you work, ex. An explanation of how this specific value prop positions my offer == This prompt is perfect for crafting those snappy one-liners that perfectly encapsulate your offer. THEN, ENTER THIS: Great!

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Jane Friedman

JANUARY 7, 2025

If there are more than 30 chapters, publishers often choose to begin chapters left or right in order to avoid having too many blank pages in the book and adding unnecessarily to the page count and printing cost. If there are less than 2030 chapters in a nonfiction book, its usually a good idea to start chapters on a right-hand page.

Text 135

Text Publishing Publisher Publishing 135

Jane Friedman

NOVEMBER 12, 2024

Books convey important messages, he added, but in many cases, what readers retain are “a few anecdotes, a few stories.”

Medical 134

Medical Storytelling Writing Style Writer 134

Nick Ursborne

SEPTEMBER 7, 2023

The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Plus… when you add genuine emotion to any copy, you’re adding something unique… through voice, story or emotional touchpoints. Your adding something different to that copy.

Writer 244

Writer Copywriter Copywriting Sales Copy 244

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Elna Cain

APRIL 1, 2024

For example, you pitch to a job ad wanting a copywriter to do an ad campaign. raises hand* You think, “I’ve never done ads, but I’m a copywriter, and it can’t be that difficult.” A while back, a marketing manager contacted me on LinkedIn and asked about my ad skills.

Freelance 206

Freelance Writer Finance Copywriter 206

Jane Friedman

FEBRUARY 26, 2025

But early on, refrain from adding backstory moments to your memoir. Everything outside your front storys timeline is your memoirs backstory. Write as much as you need to process unresolved feelings and truly understand the context of this story and your narrators motivations.

Storytelling 131

Storytelling Writer Social Media Publishing 131

Enchanting Marketing

MARCH 11, 2025

4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings. I turned an infographic into a LinkedIn carousel (41,905 impressions, 329 likes, 149 comments, 18 reposts).

Post 130

Post Content Creation Storytelling Creativity 130

Arrant Pedantry

JUNE 18, 2024

It has the added effect of making you seem more valuable than everyone else because you’re so busy. You can also suggest that now’s not a good time to have the discussion because you’ve got too much to do and need to get back to work. With this simple combination, you can keep kicking the can down the road for months.

Copy Editor 342

Copy Editor Projects Copy Ads 342

Elna Cain

MARCH 8, 2025

Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2. Develop a Client Ladder After you choose a high-paying writing niche, you have to develop your client ladder.

Writer 130

Writer Portfolio Post Freelance 130

Freelance Magic

NOVEMBER 15, 2024

Adding value—whether it’s through offering a little extra advice, delivering stellar service, or simply making their life easier—will help you stand out. With solid systems in place, you’ll be able to increase your productivity and take on more work, ultimately boosting your income beyond that initial £1k goal.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Blogging Wizard

JANUARY 26, 2023

YouTube ads and revenue generated from YouTube Premium subscribers are among the most popular ways to generate revenue on the platform, but there. Wondering how to make money on YouTube?

Ads 231

Ads Social Media Media Blog 231

Grammarly

JANUARY 16, 2025

There are three parts: Weighting the training data by errors Training a new model on this weighted error dataset Adding the new model to the ensemble To begin with, lets assume we have trained the initial model (an ensemble of one). This improvement in error performance is an important part of reducing bias.

Concept 98

Concept Electronics Finance Ads 98

Backlinko

AUGUST 19, 2024

And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Structured Data Verification Adding structured data, or schema markup , can help Google understand what your content is about.

SEO 108

SEO Keywords Website Management 108

Melanie Saxton

DECEMBER 27, 2024

I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Jane Friedman

JANUARY 30, 2025

As the same theme comes up, are you expanding, narrowing on the theme so it is adding something new to the project? Are you signaling the reader clearly when we flash back or forward? What about repetition? Or going over the same ground? Consider arc. Is your project moving to a place of change? Consider the arc of each theme.

Projects 135

Projects Writer Ads Writing 135

Make a Living Writing

NOVEMBER 17, 2024

I can’t believe this Craigslist ad asks for three free samples. Respond to full-time job ads you see on LinkedIn, and ask if they need a freelancer in the meanwhile. Consider trying Facebook or Google ads to promote your business. Consider adding businesses to your client mix, if you only write for magazines.

Writing 91

Writing Freelance Social Media Writer 91