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All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.
Wondering how to create a good radio ad? I asked two award-winning ad industry experts to share their top tips on making an ear-catching radio commercial. Listen to radio – whether it’s ads, plays or podcasts. The effect that Tim can make to help create a good radio ad as a result of these changes can be jaw-dropping.
The post A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content. One way or another, to get copy with maximum impact, you should go through each of these three steps when working with AI-generated copy and content. appeared first on Writing for the web - online copywriting and content writing.
Consider adding some credibility-building statements to your About page. Adding these types of elements will help you increase conversions from visitors to qualified prospects. Warm regards, Susan The post Adding Personal Elements to Your About Us Page appeared first on Susan Greene Copywriter. I wish you all the best.
These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Googles ads mechanism: Companies have to outbid each other in order to secure … Read more ›
Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with a lot of content, and I was convinced it would … Read more ›
Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.
In this article (for your eyes only), Ill share what PPC spying is, why its important, and share seven ways you can start spying on your competitors paid search campaigns. PPC spying is when businesses use marketing intelligence tools, like … Read more ›
How to Make Money Online: Content Monetization Programs by Platform Apple – App Developers , Authors , News Publishers , and Podcasters Amazon – Affiliates , App Developers , Influencers , Kindle Direct Publishing , and Sellers eBay – Affiliates and Sellers Envato – Marketplace for 3D Models, Audio, Code Scripts, Graphics, Stock (..)
The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Plus… when you add genuine emotion to any copy, you’re adding something unique… through voice, story or emotional touchpoints. Your adding something different to that copy.
For example, you pitch to a job ad wanting a copywriter to do an ad campaign. raises hand* You think, “I’ve never done ads, but I’m a copywriter, and it can’t be that difficult.” A while back, a marketing manager contacted me on LinkedIn and asked about my ad skills.
It has the added effect of making you seem more valuable than everyone else because you’re so busy. You can also suggest that now’s not a good time to have the discussion because you’ve got too much to do and need to get back to work. With this simple combination, you can keep kicking the can down the road for months.
There are people shopping for illustrated books and children’s books where there can be value added by seeing the book up close. And it is also true that the book might be purchased as a gift, so you do (in that case) need something right now. But those customers constitute the bookstore audience today.
Of course, to do this, you’ll also need to be proficient in the craft of adding layers of emotional intelligence to AI-generated drafts of copy and content. This is a powerful message, and a great way to market your services, particularly if you start early and are among the first to talk to a company about the need for a Human In The Loop.
VPLATE Video Ads offers a service where you create engaging video advertisements for businesses or individual sellers. With enough followers, you can monetize this content through ads, sponsored content, or affiliate marketing. These can be used in your online store, blog, or social media ads.
After completing a few nonprofit projects, I realized I have a heart for these leaders and have added nonprofits to my target market. Added Website Maintenance service for my own website. They are all passionate about their mission and needed a writer to take their ideas and get them on their website. Created a YouTube channel.
The following list includes over 70 programs for artists, authors, bloggers, designers, developers, musicians, podcasters, video creators, website owners, and writers. The following list includes over 70 programs for artists, authors, bloggers, designers, developers, musicians, podcasters, video creators, website owners, and writers.
YouTube ads and revenue generated from YouTube Premium subscribers are among the most popular ways to generate revenue on the platform, but there. Wondering how to make money on YouTube?
Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school. And when I went to my interview at the ad agency, it was pretty random. But back then, when you were hiring for an ad agency creative department, you wanted different. Instead, I worked in a quarry. I travelled.
But it does mean you can influence the output by adding emotional terms in the prompt itself. If you want to learn more about adding a higher level of emotional intelligence to writing that is generated by AI, be sure to find out about my course, Futureproof Copywriting.
I can see building an ad, email or sales page based on that idea. If you want to learn more about adding a high level of emotional intelligence to AI-assisted research and writing, be sure to find out about my course, Futureproof Copywriting. Interesting insight. I now have a starting point.
Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.
I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). These are special websites that allow writers to post an article and get paid for it.
Instead of just saying my title was digital marketing freelance writer for hire, I was able to say many different titles like: copywriter SEO writer Digital marketing writer B2B SaaS and more I started looking at other titles from other writers and adding more information. Adding a contributor guest post to LinkedIn 8. copywriting).
And this even starts with the freelance writing job ad on a job board. Many content managers will include a small, detail-oriented job ad to weed out applicants who don’t pay attention or follow instructions. Not Following Instructions Here’s another basic freelance writing tip: follow your client’s instructions.
They slow down your reader without adding meaning. 4 must-know types of weak words Type 1: Chewy and tasteless Like pineapple peel or walnut husk, you dont want these words to turn up in your content. Chopping off is the best advice. Examples: Very, actual, in my opinion, really, just Chewy sentence: In my opinion, this blog post is fun.
It involved regularly checking ad agency websites and LinkedIn to see which agencies offered internships and when they started. This was a slightly frustrating process as a) not many London ad agencies run them these days and b) there’s no one place to find a handy list – until now, that is. Other options? What’s the deal?
Adding a pros and cons list is a fun element to your product writing for clients. Has it helped you speed up your writing process and added something new to your routine? Why not start offering scripts as a new service if you have your own Youtube channel or manage a client’s Youtube strategy? List the Pros and Cons.
I also added examples of high-profile people who’ve admitted to impostor syndrome. Just like with Skyr, there’s no need for artificial flavors or added sugar. You hold yourself back. You find it hard to accept praise. You’re not your whole self. Where you find your balance is up to you. Play with your writing. Keep it real.
Telling stories to help sell is not new Legendary copywriter Joe Sugarman already suggested that readers should feel compelled to read your ad as if they’re sliding down a slippery slide. You’d read a sales page as if you were living the story—just like you’d be gripped by a good thriller or enthralled by a novel.
If you think about ads you remember from decades ago – maybe from childhood – they almost certainly delivered a powerful emotional punch. Promotions you just read and think about disappear from your memory within minutes, or seconds even. But promotional messages that touch you emotionally are locked into memory for much, much longer.
That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.
As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. I went from getting $.10/word 10/word to $.50/word 50/word and more.
But you should be adding a layer of emotion to any output generated by AI. This is how you set yourself apart from AI writing. And this is how you inspire and delight your clients and your readers. I’m not suggesting you ignore AI. Tools like ChatGPT can help us in many ways. How can you do that?
You can do this by adding story, using sensory language, and by being naturally conversational in your writing style. Next, use ChatGPT to do what it does best… creating quality drafts at speed. Finally, create a more “human” draft, ensuring the copy is emotionally engaging.
Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content. The most successful copywriters in the age of AI will be those who can effectively partner with these technologies, leveraging their strengths while retaining their unique human touch. Finally, I recommend you try Gemini 1.5 Pro with Deep Research.
When searching the job board, narrow your focus to specific job ads relevant to your niche. For example, when looking at the Superpath job site, I saw a job ad with Plot. From there, you can keep track of the job boards you visited and the job ads you applied to. What I like to do is search for the company on LinkedIn first.
Scent molecules allow them to send each other various kinds of messages, from personal ads such as ‘Lonesome lady seeks handsome fella for good times’ to ant restaurant recommendations: ‘Follow this scent trail to a delicious dollop of jam on the kitchen counter.’ Personal ads and restaurant recommendations.
Life is too short to regurgitate ideas without adding value. How often are we really inspired by a blog post? Life is too short for monotone voices. Life is too short for wishy-washy writing. It’s time to have fun, infuse your content with your personality, and dazzle your readers with your words.
Adding these extra elements to my outline shows my client that these ideas are MINE and aren’t generated by an AI tool (although you can use it for ideation and getting a rough draft of your topics. The editor removed “advancement and achievements” to “leaps” and added emphasis to “is.”
Advertising writing involves creating short, compelling, memorable ads targeted to a specific audience. Types of ads you would be responsible for writing might be: Facebook Ads. Pinterest Ads. Instagram Ads. Google Ads. LinkedIn Ads. Ad writers make approximately $51,036 annually.
The course is called Futureproof Copywriting … It gives you the knowledge to use AI and then rise above and beyond what AI can achieve, by adding in layers of deep emotional intelligence. The use of stories is just one of the topics I cover in my course on combining AI with Emotional Intelligence.
Engage with others: I’m not sure how LinkedIn’s algorithm works, but adding insightful comments to others posts also shows up in your followers’ feeds. Include hashtags: I included about 4 relevant hashtags with each post—ones that focused on my audience (#SaaS) and ones that focused on the content of my posts (#contentmarketing).
I added a few photos to the book, most of which I sourced from iStockphoto. Mind you, the first draft sounded a bit stiff and formal to me, so I asked it to do a rewrite in a tone that was a little friendlier and more conversational. Which it did, in less than a minute.
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