Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

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Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

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Neil Patel

AUGUST 16, 2021

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. My theory behind running TV ads.

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Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. From the list of asset types, select Ad Creatives.

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IT Medical Architecture Manufacturing 111

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

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Content Marketing Institute

JUNE 21, 2021

It’s time to let its advertising side work better for your content. Continue reading → The post 3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience appeared first on Content Marketing Institute. The average organic reach of a Facebook post is about 5%.

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Audience Ads Content Advertising 145

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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Ads Landing Page Advertising Copy 113

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How much do Google ads cost, and how can you leverage them for transactional web searches? How Much Does It Cost To Put an Ad on Google?

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Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Getting similar traffic through paid search ads can cost $24K a month. Lastly, they also use paid ads to appear even more prominently in search results. What Is Local Search Marketing?

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IT Marketing Keywords Search Engine Optimization 95

Jane Friedman

AUGUST 9, 2023

Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped.

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Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? There are dozens of platforms to choose from — and you’ve probably either lost money using paid ads or know someone who did. Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in.

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Advertising IT Social Media Ads 78

Contently

OCTOBER 29, 2024

UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. Again, UGC works well when it is a genuine, organic discussion of a product or service, rather than a paid-for ad placement. The result?

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Brand Content Retail Utilities 98

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Adding value—whether it’s through offering a little extra advice, delivering stellar service, or simply making their life easier—will help you stand out.

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Melanie Saxton

DECEMBER 27, 2024

I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more. This is the reality of today’s digital marketing era, where your marketing, advertising, PR, and other communication efforts fall under the copywriting umbrella.

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BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

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Ads Brand Awareness Search Engine Optimization Advertising 98

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

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Blog Blogging Medical Finance 101

Backlinko

JANUARY 6, 2025

” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Generic ads. A consistent 10x return on ad spend (ROAS). maximum ad spend per customer.

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Grammarly

DECEMBER 6, 2024

UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. This is known as user-generated content marketing, which can include featuring customer testimonials in advertisements, sharing user photos on social media, and incorporating reviews into email campaigns.

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Communication Marketing Storytelling Social Media 105

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. million if they paid for it through Google Ads. Not random traffic.

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IT Keywords Brand Awareness SEO 102

Ahrefs

MARCH 21, 2025

Search engine advertising involves paying platforms like Google, Bing, or Yahoo to display your ads when people search for keywords you pay for. Unlike organic search results (SEO), which take time to build, search ads appear almost instantly at the … Read more ›

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Engineering Ads Advertising Keywords 71

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

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Storytelling Marketing Social Media Brand 85

Smart Blogger

OCTOBER 9, 2024

If you’re using social media to grow your brand, you might have overlooked Twitter (rebranded as X) advertising. You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well?

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Ads Advertising Promotion Content Creator 74

Content Marketing Institute

SEPTEMBER 1, 2023

You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.

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Ads Marketing Advertising 107

Buffer

APRIL 25, 2024

I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. You can scroll past an ad online, but you have to physically hold a postcard until you decide what to do with it. Direct mail is such a cool marketing strategy.

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Ads Brand Advertising Social Media 87

Neil Patel

JULY 22, 2021

Before we cover how to create ads, let’s talk about Reddit marketing etiquette so you can get it right. If you need ideas, there are plenty of ways you can avoid falling into overly promotional material, like: posting survey results creating subreddits around your brand adding relevant content being active in the Reddit community.

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Neil Patel

JULY 27, 2021

Second, the cost of advertising is still relatively low due to the lack of competition. There aren’t many ads, and many of the big-name competitors haven’t reached the market yet, which means there are opportunities for smaller businesses to come in and display ads at a low cost. Create In-Game Ads. Dynamic Ads.

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Marketing Brand Awareness Advertising Manufacturing 144

Ahrefs

JULY 18, 2024

Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing. You don’t have to choose one or the other; the best companies … Read more ›

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SEO Advertising Ads Marketing 141

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. You might need to pitch to leads directly here as this is a specialized field and you might not find many job postings. You can get started with my FREE training here.

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Freelance Finance Writing Medical 130

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. You can help them discover your brand by advertising effectively on Facebook.

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Marketing Social Media Advertising Ads 145

Neil Patel

SEPTEMBER 22, 2021

On top of that, retargeting efforts are pretty cheap compared to most types of advertising. Some marketers fire up Facebook or Google Ads and run a retargeting campaign based on website visits in the past 90 days. For example, check out this retargeting ad I got: Notice how hyper-focused that targeting, messaging, and content are?

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Lead Generation Landing Page Ads Advertising 139

Neil Patel

JUNE 15, 2021

The answer is simple: advertise on Medium. Types of Ads of Medium. “Advertising” on the site is, in a word, unusual. While the term “advertise” may conjure images of paid search and skyscraper banners, Medium doesn’t allow conventional advertising. Rules and Guidelines for Medium Content and Ads.

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Search Engine Optimization Advertising Brand Awareness Content Creator 144

Elna Cain

FEBRUARY 12, 2024

These new freelance jobs for writers termed their ad this way: Contract position – A company hires you for a specific time frame until you complete the project or until you sign another contract. Employee Mindset The companies that use these terminologies or frameworks to advertise a writing job are viewing it from an employee mindset.

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Freelance Portfolio Writing Writer 218

BKA Content

DECEMBER 24, 2024

Paid Ads vs. Organic SEO As a business owner, youve got plenty of options to drive traffic to your website. One of the most popular is paid advertising , such as Google Ads or Facebook Ads. While paid ads can deliver traffic fast, theres a catch: Its temporary. Even while the ad is running, theres a ticking clock.

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Content Keywords SEO Ads 52

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. If you want quicker results with a budget you can control, why not try paid ads ? Paid ads can instantly generate hundreds, if not thousands, of clicks to your website. Content Marketing. Think about the possibilities!

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Website SEO Recruitment Brand Awareness 145

Jane Friedman

MAY 16, 2024

On the last page of my book, I added a reader magnet meant to collect email addresses of enthusiastic readers who would enjoy receiving my newsletters. To sweeten the deal, one entrant also wins a free Kindle tablet, its image prominently featured in the advertisement for each promotion. How do they collect list names?

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Express Writers

JANUARY 28, 2025

Its also cost-effective since sharing is free unless youre using paid ads. They reach a wide audience and encourage community engagement, and you can monetize your content through ads or sponsored posts. Paid Advertising : Facebook Ads, Google Ads, and sponsored posts.

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Promotion Blog Post Post IT 52