Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Credible Content

MAY 29, 2023

Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels. Enhanced Marketing and Advertising Copywriting plays a crucial role in marketing and advertising. Where Can Use Copywriting Fundamentals?

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

OCTOBER 21, 2021

A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. Your ad campaigns will only be as effective as the audience they reach. If not, you can reevaluate for the next quarter.

Ads 132

Ads Advertising Collaboration Copy 132

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Of course, UGC advertising won’t always start organically, so give your customers a nudge by launching an official campaign. Write Your Ad.

Ads 136

Ads Promotion Social Media Advertising 136

Grammarly

JULY 25, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

Ads 116

Ads Advertising Keywords Text 116

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

Engagement 145

Engagement Ads Advertising Social Media 145

Melanie Saxton

DECEMBER 27, 2024

I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more. This is the reality of today’s digital marketing era, where your marketing, advertising, PR, and other communication efforts fall under the copywriting umbrella.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Neil Patel

MARCH 16, 2021

The tourism industry we know today was largely created by advertisers. Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. 10 Ways to Target Tourists With Paid Ads.

Ads 116

Ads Landing Page Advertising Sales 116

Caroline Gibson

NOVEMBER 5, 2021

CG: You began your career at Coca Cola then moved into advertising as a brand strategist. How has our understanding of the word ‘creativity’ changed in the communications industry over the last 30 years ? He is also Chair of Trustees for Creative Mentor Network and Chair of the advisory board for isla. P.S. Follow on Twitter.

Communication 130

Communication Creativity Freelance Copywriting Healthcare 130

Neil Patel

NOVEMBER 17, 2021

Unfortunately, navigating the world of Facebook ads is not always easy. This is usually a result of not following Facebook’s guidelines on ads. When this happens, it becomes impossible for you to run Facebook ads , resulting in lost revenue and marketing opportunities. You’re in violation of Facebook’s advertising policies.

Ads 116

Ads Recruitment Government Advertising 116

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

Blogging 101

Blogging Blog Medical Finance 101

Neil Patel

SEPTEMBER 24, 2020

Advertising on Facebook can be customized to suit your brand image and business goals. Plus, according to research : Facebook ads reach 1.95 Globally, the average Facebook user has clicked 12 ads in the last 30 days. This is precisely where the world‘s best Facebook ad companies step in. Everything.

Ads 99

Ads Agency Advertising Social Media 99

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. It’s the human touch.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Backlinko

AUGUST 21, 2024

Ranging from multilingual localization and Google ranking factors to content strategy, PPC ads, and beyond. In conversation with Loren Baker, the founder of Search Engine Journal, each episode discusses interesting themes. This diversity of topics means the podcast caters to listeners of all skill levels.

SEO 93

SEO Concept Agency Digital Marketing 93

Neil Patel

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It It shared the top spot for brand discovery with TV ads). However, if you do have goals and expectations in mind you need to communicate them clearly.

Social Media 145

Social Media Agency Media Communication 145

Neil Patel

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. The platform’s annual revenues have climbed at an even sharper rate, with the vast majority of that money coming from ads: This has had inevitable consequences for marketers. On Facebook, advertisers achieve average conversion rates of 9.21

Social Media 143

Social Media Media Brand Awareness Advertising 143

Neil Patel

MARCH 10, 2021

Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. If you can identify the right music for your ads, you can evoke the right emotions from your targeted audience.

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

SEPTEMBER 3, 2020

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3

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Agency Landing Page Advertising Ads 131

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Understanding your expectations makes it easier to communicate what you’re after and ensures everyone’s on the same page. So, that’s a TON of money. Source: Statistica.

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Agency Landing Page Digital Marketing Ads 133

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. But whether you’re an excellent PPC manager looking to outsource or have no experience running pay per click advertising campaigns , choosing the right PPC agency isn’t always straightforward.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

MARCH 3, 2021

Geofencing lets businesses advertise to consumers within a specified geographic area. As consumers enter the geofence, they’re sent location-based ads on their devices. According to QSR magazine, a company conducted an experiment to determine location-based ads’ effectiveness in increasing breakfast sales.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Neil Patel

SEPTEMBER 23, 2021

Think about the number of ads you see in an average day. After all, the average person sees up to 10,000 ads per day across the internet! The last ad that made you sit up and take notice. What about the ad caught your attention? Honestly, there are so many reasons why visual elements work in ad campaigns.

Landing Page 133

Landing Page Ads Text Communication 133

Quick Sprout

JULY 26, 2022

Real-time communication and project management systems. Fanatical about quality service, communication and customer success. Best Social Media Marketing Social media management services Custom advertising strategies Dedicated account managers. >> Clear dashboards and budgets tied to exact business goals.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

Neil Patel

APRIL 22, 2021

Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic ad spend will top $59.45 By 2021, $81 billion of digital display ad spend will be conducted programmatically. billion in 2019.

Advertising 117

Advertising Ads Agency Brand Awareness 117

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

Brand 139

Brand Marketing Retail Advertising 139

Express Writers

JANUARY 28, 2025

Email Marketing Email remains one of the best ways to communicate with your subscribers and potential customers, as well as promote your blog posts. Its also cost-effective since sharing is free unless youre using paid ads. Paid Advertising : Facebook Ads, Google Ads, and sponsored posts.

Promotion 52

Promotion Blog Post Post IT 52

Melanie Saxton

SEPTEMBER 27, 2023

A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books. ” Storyscaping in the Self-Help Realm Yes, I grasped a whole new level of advertising, marketing, SEO blogging for clients, and managing their social media.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Neil Patel

SEPTEMBER 22, 2021

On top of that, retargeting efforts are pretty cheap compared to most types of advertising. Some marketers fire up Facebook or Google Ads and run a retargeting campaign based on website visits in the past 90 days. For example, check out this retargeting ad I got: Notice how hyper-focused that targeting, messaging, and content are?

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Neil Patel

NOVEMBER 24, 2020

There are so many benefits to improving your communications with existing and potential customers. Here’s how I use it: Set up one inbox to rule them all: What’s the biggest barrier to better communications? Podium brings all those communications together in one place, ensuring you never miss a message.

Promotion 145

Promotion Text Communication Persuasion 145

Kristi Hines

JUNE 1, 2023

AutoInfra1 – Communicate with your Servers. CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. Change – Explore meaningful nonprofits in your local community and across the globe to support. Compatible with AWS, GCP, Azure, and any ssh-accessible location!

Transportation 264

Transportation Utilities Finance Portfolio 264

Quick Sprout

NOVEMBER 10, 2022

To make your search easier, I’ve put together some situations that may apply to your business: You want to advertise your business online You want to communicate in an educational setting You want to boost employee engagement at the office You want to set up interactive kiosks You want to display manufacturing information.

Manufacturing 124

Manufacturing Retail Education Food 124

Neil Patel

OCTOBER 24, 2020

For instance, a Facebook ad consultant should know how to use Facebook Pixel, Facebook Ad Manager, and Power Editor. On the other hand, an AdWords consultant should be Google AdWords-certified and know how to improve ad Quality Score. Effective Communication Skills. Communication is a two-way street, though.

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Consulting Agency Advertising Recruitment 132