Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

Ads 129

Ads Content Advertising Utilities 129

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

Content Marketing 111

Content Marketing Marketing Government Content 111

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. Here’s an example of a piece of content I wrote for Klaviyo: 3.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Getting similar traffic through paid search ads can cost $24K a month. Lastly, they also use paid ads to appear even more prominently in search results. What Is Local Search Marketing?

IT 95

IT Marketing Keywords Search Engine Optimization 95

Backlinko

MARCH 25, 2025

As you review niches, look for the following: Upward trend (or fairly steady interest) over time Seasonal patterns you can plan content around Related topics showing rapid growth Step 3: Analyze Profitability Moderate to strong interest in your blog niche is a fantastic start. And what the average CPC for your niche is.

Blog 101

Blog Blogging Medical Finance 101

BKA Content

DECEMBER 24, 2024

Is Content Still King in 2025? SEO trends come and go, but what about the power of SEO content? Is content still king? In fact, well show you why creating high-quality content isnt just a short-term tactic but also a long-term investment with unmatched results. Even while the ad is running, theres a ticking clock.

Content 52

Content Keywords SEO Ads 52

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How much do Google ads cost, and how can you leverage them for transactional web searches? How Much Does It Cost To Put an Ad on Google?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Melanie Saxton

DECEMBER 27, 2024

Exceptional copywriting and content creation bridges people to people and businesses to businesses. You need and deserve a high-quality writer to wordsmith all your content a skilled and experienced writer who knows how to connect with audiences both emotionally and solution-wise.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Grammarly

DECEMBER 6, 2024

Advances in technology can help brands improve their marcom strategies by optimizing content personalization, targeting, and customer interactions across their communication channels. 3 User-generated content User-generated content (also known as UGC) is brand-related content created by consumers.

Communication 105

Communication Marketing Storytelling Social Media 105

Shorthand Content Marketing

NOVEMBER 29, 2024

What if you could save $5000 a month on Google ads? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. HVAC content marketing is the bridge between prospects and customers.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. Think of it as people finding your content naturally when they search for information, products, or services. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 Not random traffic.

IT 102

IT Keywords Brand Awareness SEO 102

Jane Friedman

AUGUST 9, 2023

Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped.

Ads 98

Ads Advertising Creativity Sales 98

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? There are dozens of platforms to choose from — and you’ve probably either lost money using paid ads or know someone who did. Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in.

Advertising 78

Advertising IT Social Media Ads 78

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

Content 144

Content Brand Awareness Collaboration Keywords 144

Freelance Magic

NOVEMBER 6, 2024

These are short pieces of content and publishers need lots of them on a regular basis. Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. The only catch is, you have to understand the products and the target audience of these companies to create product-led content.

Freelance 130

Freelance Finance Writing Medical 130

Neil Patel

DECEMBER 21, 2021

In this article, I’ll explain what inclusive content really means, why you need to be creating it, and how to do it in a meaningful way. What Does “Inclusive Content” Mean? Inclusive content is any form of media (such as a blog post, a video, an image, etc.) What Are the Benefits of Inclusive Content?

Content 132

Content Content Creator Advertising Text 132

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. First, you decide what you want to write about and the type of content you need. This could be anything from a blog post to a short ad. Copywriting is hard.

Copywriter 143

Copywriter Copywriting Writing Script 143

Backlinko

AUGUST 21, 2024

Ranging from multilingual localization and Google ranking factors to content strategy, PPC ads, and beyond. But the 55 episodes in the collection offer enough insights to familiarize you with concepts like: Conversion rate optimization SEO product management Content creation Link-building And much more.

SEO 93

SEO Concept Agency Digital Marketing 93

Smart Blogger

OCTOBER 9, 2024

If you’re using social media to grow your brand, you might have overlooked Twitter (rebranded as X) advertising. You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well?

Ads 74

Ads Advertising Promotion Content Creator 74

The Hoth

DECEMBER 17, 2024

Like virtually every other industry, the real estate business has largely gone digital, especially in terms of advertising. In other words, you need your content to rank on page one for your most important local keywords. Instead, it acts as a mini endorsement of your content. But how do you achieve such high rankings?

SEO 97

SEO Engineering Keywords Website 97

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Review the keywords to see which ones you’d like to target in content. Matching this intent helps you create content that satisfies users. This article covers how to do SEO for your website in 10 digestible steps.

Website 115

Website SEO Search Engine Optimization Architecture 115

BKA Content

OCTOBER 20, 2023

The 6 Top Social Media Content Creation Services To Save You Time in 2023 With 4.8 Who do you call if your business needs help creating content to meet social media goals? This up-to-date guide lists the top social media content creation services you can count on. Do you know how to make the most of your accounts, though?

Content Creation 105

Content Creation Social Media Media Agency 105

Grammarly

JANUARY 27, 2025

Table of contents What is a GPT (generative pre-trained transformer)? This makes GPTs invaluable for tasks requiring natural language comprehension and creation, powering innovations in customer service, content generation, education, and more. What does GPT stand for? How does a GPT work? Applications of GPTs: What are GPTs used for?

Architecture 105

Architecture Text Education Creativity 105

Content Marketing Institute

SEPTEMBER 1, 2023

You could describe the last few months as “bumpy” for marketing, tech, and advertising. But new data for three must-track categories indicates a smoother ride ahead for marketers.

Ads 110

Ads Marketing Advertising 110

Elna Cain

FEBRUARY 12, 2024

Problogger was one job board that only posted content writing jobs. These new freelance jobs for writers termed their ad this way: Contract position – A company hires you for a specific time frame until you complete the project or until you sign another contract. Then there was Blogging Pro. Can you believe that?

Freelance 218

Freelance Portfolio Writing Writer 218