Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer.

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Neil Patel

MAY 26, 2021

In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you. With that in mind, let me show you why it might be worth launching a Bing PPC ad campaign. Why Should You Run a Bing Ads Campaign? percent for Google Ads. How to Set Up Your Bing Ads Campaign.

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Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.

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Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

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Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. Why Should You Advertise on Snapchat? What if you don’t have $700 to blow on ads? With $759.04

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Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

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Neil Patel

OCTOBER 21, 2021

A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. Your ad campaigns will only be as effective as the audience they reach. Set Campaign Goals and Metrics to Track.

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Neil Patel

MARCH 19, 2021

The baby boomers have had a huge impact on social and economic policy and were the target audience for many marketing and advertising campaigns for decades. This article focuses on the best strategies to deliver paid ads and marketing campaigns to boomers. Why You Should Target Baby Boomers Through Paid Ads.

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Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Ads Advertising Lead Generation Text 133

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. Step #2: Design Your LinkedIn Ads.

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BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? When people search for keywords on the internet, they are looking for either information or products. Search engine optimization (SEO) efforts target informational searches. How much do Google ads cost, and how can you leverage them for transactional web searches?

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Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. Scroll along to ‘Ads’ on the end and click. Then segment your audience.

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Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. How Many Weeks for Awareness Campaign Ads on Meta and Google To Get Results?

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Jane Friedman

AUGUST 9, 2023

Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped.

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Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? There are dozens of platforms to choose from — and you’ve probably either lost money using paid ads or know someone who did. Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in.

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Blogtrepreneur

SEPTEMBER 30, 2024

This is done by setting up boundaries around certain locations to deliver customized ads to people in those areas at the perfect moment. When a smartphone enters this designated area, the system activates a predetermined action, like sending notifications or ads.

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Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you.

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Kristi Hines

AUGUST 2, 2023

Whether you want to offer freelance services, create information products, build tools and web apps, automate marketing and growth, or analyze data – ChatGPT can assist with all of these to help you make money. VPLATE Video Ads offers a service where you create engaging video advertisements for businesses or individual sellers.

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Contently

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

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Smart Blogger

OCTOBER 9, 2024

If you’re using social media to grow your brand, you might have overlooked Twitter (rebranded as X) advertising. You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well?

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Content Hacker

APRIL 9, 2024

The secret often lies in how they’re advertised. Learning how to advertise your blog is crucial, not just for attracting eyes but also for keeping them glued. Let me share with you eight actionable steps on how to advertise your blog effectively. Table Of Contents: How to Advertise Your Blog in 8 Easy Steps 1.

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Advertising Blogging Blog Social Media 74

Neil Patel

APRIL 1, 2021

With this information, you’ll be better able to plan where your time and effort will pay off. First, look for established platforms that offer a range of features, different ways to advertise and sell products, and focused targeting. What kind of data might inform your decision? Optimize Landing Pages for E-Commerce.

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Neil Patel

AUGUST 30, 2021

Gen Z consumers are savvy buyers and can spot inauthentic advertising. They are less likely to respond to straight advertising ( they often use ad blockers ) and more likely to respond to brands that are transparent. Create authentic ads and marketing campaigns; don’t try to trick Gen Z customers. Conclusion.

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Neil Patel

AUGUST 9, 2021

Copyright Laws and Rules in Marketing and Advertising. However, you can’t just grab any photo off the internet and use it in your ads or marketing. Resources on Copyright Laws in Marketing and Advertising. Terms of Use in Marketing and Advertising. Laws on the Use of User Data in Marketing and Advertising.

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Marketing Advertising Social Media Medical 137

Neil Patel

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. The platform’s annual revenues have climbed at an even sharper rate, with the vast majority of that money coming from ads: This has had inevitable consequences for marketers. On Facebook, advertisers achieve average conversion rates of 9.21

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Neil Patel

DECEMBER 17, 2021

Marketers are aware of these figures—in fact, 92 percent of social marketers report using Facebook for advertising. If all of this isn’t enough to convince you to advertise on Facebook, Facebook lead generation is notoriously cheap compared to alternatives like Google ads, especially when it comes to consumer services and technology.

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Lead Generation Healthcare Social Media Ads 139

Neil Patel

SEPTEMBER 22, 2021

On top of that, retargeting efforts are pretty cheap compared to most types of advertising. Some marketers fire up Facebook or Google Ads and run a retargeting campaign based on website visits in the past 90 days. For example, check out this retargeting ad I got: Notice how hyper-focused that targeting, messaging, and content are?

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Lead Generation Landing Page Ads Advertising 139

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. For instance, Toggl, a time tracking software company frequently uploads informative blog posts and research data about productivity, work-life, and career. Seven in ten Americans use social media today. Think about the possibilities!

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Neil Patel

JUNE 15, 2021

The answer is simple: advertise on Medium. Types of Ads of Medium. “Advertising” on the site is, in a word, unusual. While the term “advertise” may conjure images of paid search and skyscraper banners, Medium doesn’t allow conventional advertising. Rules and Guidelines for Medium Content and Ads.

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Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. You can help them discover your brand by advertising effectively on Facebook.

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Neil Patel

MAY 20, 2021

Facebook Business Pages can also run paid Facebook ads to further promote your brand and products. Once you create a Facebook Business Page, you’ll be able to get started with Facebook Advertising , which can help you reach 2.14 Here, you’ll be asked to supply some basic information. Enter Your Business Information.

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Neil Patel

MAY 12, 2021

Then there’s the overall effectiveness of your advertising. If you need a further reason, here it is: Your organic ads can allow you to build lasting results from people who already feel they know and trust you. In contrast, paid ads are advertising services you pay for on a specific platform. Your Business Description.

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Neil Patel

MARCH 25, 2021

It’s also important to provide accurate information about your brand. Adding a CTA to your profile will tell users exactly what to do next, and can help increase conversions. Video template tool: This tool allows you to create a video ad using a TikTok template and any existing photo, text, and logo assets.

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Landing Page Social Media Advertising Creativity 141

Neil Patel

SEPTEMBER 17, 2021

I recommend creating a spreadsheet to maintain all of the information you’ll be recording. These will be categories that list account information and key performance indicators. Let’s fix that by entering our account information. With this information, let’s go back to our spreadsheet and fill it in.

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Social Media Media Advertising Engagement 145

Elna Cain

JANUARY 12, 2023

Good research skills ensure the content you are writing is informative and accurate. That type of content is typically content writing since it’s informational. As a brand journalist, you provide unbiased and truthful information about a product or service to add authenticity to a business. Advertisement Writer.

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