Neil Patel

JULY 27, 2021

Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers. That’s why you must optimize your ad campaigns. Ad campaign optimization refers to the steps you take to improve the performance of your campaigns.

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Ads Advertising Sales Landing Page 143

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

OCTOBER 4, 2021

Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. When combined, these creative elements form a full video advertisement. YouTube ads are just another way to expand your reach.

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Creativity Ads Advertising Digital Media 132

Neil Patel

MAY 26, 2021

In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you. With that in mind, let me show you why it might be worth launching a Bing PPC ad campaign. Why Should You Run a Bing Ads Campaign? percent for Google Ads. How to Set Up Your Bing Ads Campaign.

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Ads Landing Page Advertising Keywords 145

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. Can YouTube ads be tough to grasp? 5 YouTube Ad Types. Skippable In-Stream Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

OCTOBER 21, 2021

A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. Your ad campaigns will only be as effective as the audience they reach. Set Campaign Goals and Metrics to Track.

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Ads Advertising Collaboration Copy 132

Neil Patel

MARCH 19, 2021

The baby boomers have had a huge impact on social and economic policy and were the target audience for many marketing and advertising campaigns for decades. This article focuses on the best strategies to deliver paid ads and marketing campaigns to boomers. Why You Should Target Baby Boomers Through Paid Ads.

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Ads Advertising Entertainment Brand 145

Neil Patel

DECEMBER 18, 2020

We’re losing PPC ad data. The EU has passed stringent laws regarding what information websites can gather—and what they can do with that data. Throw in the towel, give up on PPC ads? Here’s the thing—PPC ad data is going to get less clear over time. More than 80% of U.S. So what do you do? I mean, you could.

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Ads Landing Page Keywords Government 145

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Ads Advertising Lead Generation Text 133

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Getting similar traffic through paid search ads can cost $24K a month. Lastly, they also use paid ads to appear even more prominently in search results. What Is Local Search Marketing?

IT 95

IT Marketing Keywords Search Engine Optimization 95

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. Step #2: Design Your LinkedIn Ads.

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Ads Sales Social Media Advertising 126

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. Scroll along to ‘Ads’ on the end and click. Then segment your audience.

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Ads Advertising Text Social Media 104

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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Ads Landing Page Advertising Copy 113

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? When people search for keywords on the internet, they are looking for either information or products. Search engine optimization (SEO) efforts target informational searches. How much do Google ads cost, and how can you leverage them for transactional web searches?

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Ads Search Engine Optimization Landing Page Advertising 97

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. Think of it as people finding your content naturally when they search for information, products, or services. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 Not random traffic.

IT 102

IT Keywords Brand Awareness SEO 102

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. Next, look at the CPC report.

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Blogging Blog Medical Finance 101

Jane Friedman

AUGUST 9, 2023

Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped.

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Ads Advertising Creativity Sales 98

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. How Many Weeks for Awareness Campaign Ads on Meta and Google To Get Results?

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Ads Brand Awareness Search Engine Optimization Advertising 98

Grammarly

DECEMBER 6, 2024

UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. This is known as user-generated content marketing, which can include featuring customer testimonials in advertisements, sharing user photos on social media, and incorporating reviews into email campaigns.

Communication 105

Communication Marketing Storytelling Social Media 105

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? There are dozens of platforms to choose from — and you’ve probably either lost money using paid ads or know someone who did. Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in.

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Advertising IT Social Media Ads 78

Backlinko

OCTOBER 23, 2024

This information will come in handy when building audience personas. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Knowing this will inform everything from the language you use to your local SEO strategy. Works well for audiences who prefer quick, visual information.

Content Marketing 111

Content Marketing Marketing Government Content 111

Backlinko

JANUARY 6, 2025

.” Aaron Spivak That single insight led to their breakthrough “ice fabric” technology, which: Raised $1M on Kickstarter Sold 3,000 units in 72 hours Became their highest-margin product The entrepreneurs continued talking to customers to inform product development. Generic ads. maximum ad spend per customer.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Backlinko

JULY 22, 2024

Secure your website with an SSL certificate (HTTPS) to protect your visitors’ information using data encryption. Information needs: What knowledge gaps do they have that you can fill? For example, a hair salon customer might look for pricing information in their area. And ranks highly.

Website 115

Website SEO Search Engine Optimization Architecture 115

Grammarly

JANUARY 27, 2025

This ability stems from their training, which enables them to synthesize information and produce humanlike responses. GPT-4o matches GPT-4s performance while adding new capabilities, such as interpreting and generating text, images, and audio. They also raise concerns about privacy and security, as they process sensitive information.

Architecture 105

Architecture Text Education Creativity 105

Kristi Hines

JUNE 1, 2023

Access Link – The tool for accessing links online and retrieving the required information. Delve into your documents, locate answers, and bring vital information to your fingertips. CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships.

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Transportation Utilities Finance Portfolio 264

Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Kristi Hines

AUGUST 2, 2023

Whether you want to offer freelance services, create information products, build tools and web apps, automate marketing and growth, or analyze data – ChatGPT can assist with all of these to help you make money. VPLATE Video Ads offers a service where you create engaging video advertisements for businesses or individual sellers.

Utilities 246

Utilities Transportation Medical Content Creation 246

Backlinko

DECEMBER 29, 2024

per month in Google Ads. This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. Youll see a list of keyword ideas and some important information about each term. Their site also ranks for 3K keywords. organic visits to their website each month.

SEO 98

SEO Keywords Contractor Insurance 98

Backlinko

AUGUST 21, 2024

Ranging from multilingual localization and Google ranking factors to content strategy, PPC ads, and beyond. Going beyond just delivering beginner-friendly tips, Mordy Oberstein invites guests to share their personal opinions on a subject in an informal chat.

SEO 93

SEO Concept Agency Digital Marketing 93

Freelance Union

JANUARY 25, 2024

  Subscriptions, Internet/phone, Education, and Marketing/Advertising - 100% deductible Subscriptions:  This includes subscriptions to software services, trade publications, and online resources that are necessary for your business.  Examples include classes, workshops, seminars, publication subscriptions, books.

Freelance 104

Freelance Contractor Insurance Education 104

Smart Blogger

OCTOBER 9, 2024

If you’re using social media to grow your brand, you might have overlooked Twitter (rebranded as X) advertising. You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well?

Ads 74

Ads Advertising Promotion Content Creator 74

Neil Patel

JULY 22, 2021

Before we cover how to create ads, let’s talk about Reddit marketing etiquette so you can get it right. If you need ideas, there are plenty of ways you can avoid falling into overly promotional material, like: posting survey results creating subreddits around your brand adding relevant content being active in the Reddit community.

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Landing Page Banking Advertising Promotion 145

Neil Patel

DECEMBER 15, 2020

Some of the common ways to monetize a website (like running ads) won’t necessarily be worth it until you have a certain amount of traffic. This is sometimes called native advertising. Here’s an example of a sponsored post from HR Magazine : Display Ads. By using display ads, you can “rent out” space on your site to advertisers.

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Website Advertising Ads Publisher 145

Elna Cain

FEBRUARY 12, 2024

These new freelance jobs for writers termed their ad this way: Contract position – A company hires you for a specific time frame until you complete the project or until you sign another contract. Employee Mindset The companies that use these terminologies or frameworks to advertise a writing job are viewing it from an employee mindset.

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Freelance Portfolio Writing Writer 218