Contently

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 105

Social Media Media Brand Telecommunication 105

Neil Patel

JULY 27, 2021

Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers. That’s why you must optimize your ad campaigns. Ad campaign optimization refers to the steps you take to improve the performance of your campaigns.

Ads 143

Ads Advertising Sales Management 143

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. Why Should You Advertise on Snapchat? What if you don’t have $700 to blow on ads? With $759.04

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? There are dozens of platforms to choose from — and you’ve probably either lost money using paid ads or know someone who did. Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in.

Advertising 78

Advertising IT Social Media Ads 78

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

AUGUST 16, 2021

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital , on CNBC and Bloomberg in the United States. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time. My theory behind running TV ads.

Ads 145

Ads Agency Brand Social Media 145

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Content Marketing Institute

JUNE 21, 2021

It’s time to let its advertising side work better for your content. Continue reading → The post 3 Facebook Ad Ideas to Get Your Content Seen by Your ‘Perfect’ Audience appeared first on Content Marketing Institute. The average organic reach of a Facebook post is about 5%.

Audience 145

Audience Ads Content Advertising 145

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

Ads 126

Ads Content Advertising Utilities 126

Express Writers

JANUARY 28, 2025

Its also cost-effective since sharing is free unless youre using paid ads. They reach a wide audience and encourage community engagement, and you can monetize your content through ads or sponsored posts. Blogging is only half the battle. Promoting it is the other half. When sending a teaser email, keep it simple.

Promotion 52

Promotion Blog Post Post IT 52

Jane Friedman

MARCH 7, 2023

After advertising a free day, I see an uptick of sales and Kindle Unlimited reads. They Will Be Coming for Us is not permanently free, but once in a while, I discount it 100 percent and let the free-for-all ensue. But that doesn’t mean I can’t weigh the pros and cons of both sides of this coin. That’s a lot of books readers can choose from.

IT 144

IT Publishing Publisher Publishing 144

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Adding value—whether it’s through offering a little extra advice, delivering stellar service, or simply making their life easier—will help you stand out.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Backlinko

MARCH 25, 2025

The higher the CPC, the more advertisers are willing to pay for clicks, signaling stronger monetization opportunities.) “Garden design” has a CPC of $1.78, which shows monetization potential. They use display advertising and sell multiple machine learning ebooks and tutorials. The most successful blogs hit this trifecta.

Blog 103

Blog Blogging Medical Finance 103

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How much do Google ads cost, and how can you leverage them for transactional web searches? How Much Does It Cost To Put an Ad on Google?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Jane Friedman

AUGUST 9, 2023

Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped.

Ads 98

Ads Advertising Creativity Sales 98

Kayleigh Moore

MARCH 5, 2024

Yes, he works in advertising, and it is *his job* to know how to tap into those human emotions, motivations, and aspirations. Time and time again, when pitching an advertising angle, he paints a picture for the client that plucks emotional strings like nostalgia, romantic or parental love, heartbreak, and longing. But few do it well.

Storytelling 130

Storytelling IT Advertising Projects 130

Contently

OCTOBER 29, 2024

UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. Again, UGC works well when it is a genuine, organic discussion of a product or service, rather than a paid-for ad placement. Here’s how.

Brand 96

Brand Content Retail Utilities 96

Melanie Saxton

DECEMBER 27, 2024

I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more. This is the reality of today’s digital marketing era, where your marketing, advertising, PR, and other communication efforts fall under the copywriting umbrella.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. He also added a must-read section on his sidebar, which is important if you want people to find your best content the moment that they arrive at your blog homepage.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Grammarly

DECEMBER 6, 2024

UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. This is known as user-generated content marketing, which can include featuring customer testimonials in advertisements, sharing user photos on social media, and incorporating reviews into email campaigns.

Communication 105

Communication Marketing Storytelling Social Media 105

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. Click-through rate is a metric utilized in online advertising, email marketing, and organic search. So, let’s dive right in. Paid CTR refers to any traffic you receive as a result of a paid promotion.

IT 117

IT Ad Copy Keywords Landing Page 117

Grammarly

APRIL 18, 2024

DALL-E is one of the innovative generative AI platforms blurring the lines between human- and computer-generated creativity. Here’s an overview of DALL-E, how to use it, and what you should know to make it work for you. Table of contents What is DALL-E? Who created DALL-E? Evolution of DALL-E How DALL-E works Is DALL-E free? How has DALL-E evolved?

IT 115

IT Architecture Text Creativity 115

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Jane Friedman

AUGUST 15, 2024

As she puts it, “I was applying the craft of what I had mastered in advertising, but toward very different things.” Here are some other ways to differentiate your book from others like it: Voice & perspective Original/counterintuitive way to look at something A new piece of research A fresh form, i.e., adding photos to prose, etc.

Prose 138

Prose IT Retail Publishing 138

Smart Blogger

OCTOBER 9, 2024

If you’re using social media to grow your brand, you might have overlooked Twitter (rebranded as X) advertising. You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well?

Ads 74

Ads Advertising Promotion Content Creator 74

BKA Content

JANUARY 8, 2024

Is SEO Worth It for Your Business? Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? According to research, 63% of small businesses think so. Are they right, or are they wasting money when other marketing strategies would serve them better? Are SEO Services Worth It?

SEO 98

SEO IT Brand Awareness Search Engine Optimization 98

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. You’ve heard it multiple times now—”The riches are in the niches.” But are they REALLY? While selecting your niche , you have to be extremely strategic and consider the future growth potential.

Freelance 130

Freelance Finance Writing Medical 130

Buffer

APRIL 25, 2024

I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. You can scroll past an ad online, but you have to physically hold a postcard until you decide what to do with it. Direct mail is such a cool marketing strategy.

Ads 87

Ads Brand Advertising Social Media 87

Neil Patel

JULY 27, 2021

Second, the cost of advertising is still relatively low due to the lack of competition. There aren’t many ads, and many of the big-name competitors haven’t reached the market yet, which means there are opportunities for smaller businesses to come in and display ads at a low cost. Create In-Game Ads. Dynamic Ads.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Make a Living Writing

NOVEMBER 17, 2024

I can’t believe this Craigslist ad asks for three free samples. Consider getting a t-shirt or magnetized car sign that advertises your writing. Consider getting a t-shirt or magnetized car sign that advertises your writing. Consider trying Facebook or Google ads to promote your business. I know I am. LinkedIn 16.

Writing 97

Writing Freelance Social Media Writer 97

BKA Content

NOVEMBER 1, 2023

Most businesses market with custom content and the majority of CMOs believe these practices are a foundational element in corporate marketing strategies, spending nearly a quarter of their advertising budget on social media and blog creation efforts annually. Just check out this infographic by Demand Metric. internet usage.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Backlinko

OCTOBER 23, 2024

Paid advertising: Amplify visibility through targeted ads on Google, Meta, or industry-specific platforms. Further reading: SEO Strategy: How to Create an Effective Plan 2. Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. You need to promote it effectively, too.

Content Marketing 113

Content Marketing Marketing Government Content 113