Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. Why Should You Advertise on Snapchat? What if you don’t have $700 to blow on ads? With $759.04

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Ready to get clear on Google ads’ costs and learn how to make the most of your budget?

Ads 143

Ads Landing Page Advertising Keywords 143

Neil Patel

APRIL 20, 2021

In this in-depth article, you’ll learn how to leverage the power of the human brain with neuroscience sales tips. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Your ability to persuade others in this way by appealing to their emotions will increase your sales.

Sales 137

Sales Advertising Content Creation Education 137

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Ads 145

Ads Advertising Social Media Recruitment 145

Neil Patel

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

Ads 142

Ads Landing Page Advertising Social Media 142

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

Ads 134

Ads Advertising Text Utilities 134

Neil Patel

AUGUST 20, 2021

Commercial advertisements are one of the best ways to encourage customers to buy your products, and understanding the psychology behind why certain purchasing decisions are made will help influence your advertising approach for higher conversion rates. There’s one vital thing to remember: not all advertisements are equal.

Persuasion 138

Persuasion Ads Advertising Copy 138

Neil Patel

DECEMBER 9, 2020

If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. These tools can save you time, improve campaign performance, and reduce wasted ad spends. PPC automation refers to the system that charges marketers every time their ad is clicked. What a relief.

Ads 145

Ads Script Advertising Agency 145

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. If you’re behind in your paid search and social ad spend, don’t worry.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

MARCH 19, 2021

The baby boomers have had a huge impact on social and economic policy and were the target audience for many marketing and advertising campaigns for decades. This article focuses on the best strategies to deliver paid ads and marketing campaigns to boomers. Why You Should Target Baby Boomers Through Paid Ads.

Ads 145

Ads Advertising Entertainment Brand 145

Neil Patel

OCTOBER 21, 2021

A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success. This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. Your ad campaigns will only be as effective as the audience they reach. If not, you can reevaluate for the next quarter.

Ads 132

Ads Advertising Collaboration Copy 132

Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

Engagement 145

Engagement Ads Advertising Social Media 145

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Of course, UGC advertising won’t always start organically, so give your customers a nudge by launching an official campaign. Write Your Ad.

Promotion 136

Promotion Ads Social Media Advertising 136

Neil Patel

MARCH 12, 2021

You may want to include another angle, such as paid ads. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns? What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns?

Ads 139

Ads Brand Awareness Social Media Persuasion 139

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

OCTOBER 13, 2021

You have three months left to hit your sales targets and end the year on a high note. Your sales pipeline is dry. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales.

Sales 135

Sales Social Media Government Script 135

Neil Patel

MARCH 15, 2021

As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However, don’t let the simple concept of a first sale mislead you.

Sales 145

Sales Social Media Retail Engineering 145

BKA Content

MARCH 27, 2024

How Much Do Google Ads Cost? They are often effective for driving organic traffic to your website, but Google ads are ideal for promoting items for transactional searches. How much do Google ads cost, and how can you leverage them for transactional web searches? How Much Does It Cost To Put an Ad on Google?

Ads 97

Ads Search Engine Optimization Landing Page Advertising 97

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return.

Ads 127

Ads Content Advertising Utilities 127

Neil Patel

JANUARY 4, 2021

This can be enticing for Instagram users and e-commerce shops who want to keep their interaction, from discovery to sale, right there on Instagram itself. The only fees associated would be a selling fee when customers place an order and the fee for any ads you use to promote your products or shop. What Is an Instagram Shop? Conclusion.

Sales 145

Sales Promotion Editorial Brand 145

Credible Content

SEPTEMBER 12, 2022

Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. The above screenshot is an advertisement masquerading as an article. It is in fact an advertisement for the Netflix series Orange Is the New Black. Its wheels are crooked.

Concept 130

Concept Copywriter Copywriting Sales 130

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. Scroll along to ‘Ads’ on the end and click. Then segment your audience.

Ads 104

Ads Advertising Text Copy 104

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Jane Friedman

AUGUST 9, 2023

Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped.

Ads 98

Ads Advertising Creativity Sales 98

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Neil Patel

JANUARY 6, 2021

The marketing and advertising industry is a fast-paced industry. A retail media network is when retailers set up an advertising platform on their website, app, or other digital platforms within their network. This allows the store, and other brands, to advertise to customers on sites like CVS or Walgreens. For Retailers.

Retail 144

Retail Media Advertising Banking 144

Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Smart Blogger

JUNE 11, 2024

Perhaps you’re considering paid advertising… The problem? There are dozens of platforms to choose from — and you’ve probably either lost money using paid ads or know someone who did. Finally, we’ll cover some paid ad alternatives if you aren’t quite ready to dive in.

Advertising 78

Advertising IT Social Media Ads 78

Kristi Hines

AUGUST 2, 2023

Freelance Writing Services Utilize the Copywriter plugin to provide sales copywriting services. By sending a URL, get tailored copywriting suggestions for any page, helping businesses drive their sales and improve conversion rates. These can be used in your online store, blog, or social media ads.

Utilities 246

Utilities Transportation Medical Content Creation 246

Smart Blogger

OCTOBER 9, 2024

If you’re using social media to grow your brand, you might have overlooked Twitter (rebranded as X) advertising. You might think Twitter ads aren’t effective or necessary for your growth strategy. What if Twitter/X ads could be the key to unlocking significant growth for your brand? So why did my ads work so well?

Ads 74

Ads Advertising Promotion Content Creator 74

Jane Friedman

APRIL 5, 2023

Photo by Ian Hutchinson on Unsplash Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). Sure, further down the line, you can start adding to the list, but even then, don’t feel you need to. No amount of marketing or advertising is going to sell a poor-quality book.

Marketing 140

Marketing Advertising Promotion Sales 140

Neil Patel

MARCH 25, 2021

These new customers have real buying power—–combined, they influence more than $350 billion in annual sales in the US. How to Set up an Account in TikTok That Will Drive Sales. Adding a CTA to your profile will tell users exactly what to do next, and can help increase conversions. How to Sell Products on TikTok.

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Buffer

APRIL 25, 2024

I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. You can scroll past an ad online, but you have to physically hold a postcard until you decide what to do with it. Direct mail is such a cool marketing strategy.

Ads 93

Ads Brand Advertising Social Media 93

Neil Patel

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. The platform’s annual revenues have climbed at an even sharper rate, with the vast majority of that money coming from ads: This has had inevitable consequences for marketers. On Facebook, advertisers achieve average conversion rates of 9.21

Social Media 143

Social Media Media Brand Awareness Advertising 143