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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Create Search Engine-Optimized Content Once you’ve identified your audience’s questions and structured your website to address them, the next step is to create high-quality, search engine-optimized content.

Website 116
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How to Edit PPC Ads

Neil Patel

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. 3 Reasons You Should Edit Your PPC Ads. Should you edit your PPC ads?

Ads 136
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What Is Local Search Marketing & How to Do It Right

Backlinko

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. per month, according to Advertising Research.

IT 97
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer.

Ads 145
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How Much Do Google Ads Cost?

BKA Content

How Much Do Google Ads Cost? When people search for keywords on the internet, they are looking for either information or products. Search engine optimization (SEO) efforts target informational searches. How much do Google ads cost, and how can you leverage them for transactional web searches?

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How Many Weeks for Awareness Campaign Ads on Meta and Google

BKA Content

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

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60+ Online Courses and Certificate Programs for Digital Marketing Consultants

Kristi Hines

Association of National Advertisers. SEO Certification – In this SEO and SEM Analytics course, use keyword research, search engine optimization (SEO) and pay-per-click (PPC) strategies to develop a comprehensive search engine marketing (SEM) plan. For Ahrefs users only. Exams are $99 – $150 each.