Jane Friedman

MARCH 19, 2025

But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time? I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Thats the path Ive experienced firsthand. And sometimes, that takes patience. At first, I felt frustrated.

Publishing 141

Publishing Publisher Publishing Marketing 141

ContentWriters

NOVEMBER 21, 2024

Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences.

Script 105

Script Writing Marketing Persuasion 105

Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible.

Medical 134

Medical Storytelling Writing Style Writer 134

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. What brands are leveraging LinkedIn’s audience-specific insights? Facebook and Instagram are currently the go-to social networks for B2C marketers.

Brand 98

Brand IT Marketing Healthcare 98

Ashleyn Writes

JANUARY 10, 2025

VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience. You run a show that speaks to [target audience]. Digital download or course or 1-on-1 experience] for [audience, said simply].

Copywriting 130

Copywriting Copywriter Script Landing Page 130

Content Marketing Institute

FEBRUARY 1, 2024

B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice.

Ads 129

Ads Audience Marketing 129

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. While there are many ways to monetize a digital marketing blog, SEJs strategy includes syndicated content opportunities and banner ads.

Blog 103

Blog Blogging Medical Finance 103

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life.

Brand 99

Brand Content Retail Utilities 99

Content Marketing Institute

MAY 23, 2024

Then, your brand can curate it into valuable, relevant, and helpful content for your audience. Let other publishers create the new content. It’s a good strategy to grow your content collection without any additional investment.

Ads 139

Ads Content Publishing Publisher 139

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. This helps you maximize your return on ad spend (ROAS).

IT 98

IT Marketing Keywords Search Engine Optimization 98

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? 4 types of weak phrases : I turned an existing blog post into a carousel but added new drawings (24,587 impressions, 297 likes, 72 comments, 13 reposts); a few months later, I also updated the blog post with the new drawings. I wanted to build an audience and grow my email list.

Post 130

Post Content Creation Storytelling Creativity 130

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. UGC has also been shown to increase conversion and ad click-through rates , making it a powerful tool for driving marketing effectiveness. Email is just one example.

Communication 105

Communication Marketing Storytelling Social Media 105

ContentWriters

JANUARY 30, 2025

Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. You can also find authoritative sources using a general search engine by adding specific keywords to your search terms.

Government 111

Government Medical Banking Editorial 111

Ashleyn Writes

JANUARY 8, 2025

Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. “Your audience doesn’t just want to know the process, they want to know how YOU are executing the process. When you share your journey authentically, your audience thinks, That worked for her.

Copywriting 130

Copywriting Copywriter Copy Sales 130

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly. Open the app from the Semrush App Center and select All Tools > Social Media & Ads.

IT 113

IT Medical Architecture Manufacturing 113

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Research Your Customers Understanding what your audience is searching for online is the foundation of a successful SEO strategy.

Website 117

Website SEO Search Engine Optimization Architecture 117

The Idea Logical Company

JUNE 5, 2023

There are people shopping for illustrated books and children’s books where there can be value added by seeing the book up close. But those customers constitute the bookstore audience today. Thirty years ago every purchaser of a book was the bookstore’s audience. It is not Borders’ fault that they disappeared.

Retail 317

Retail Publishing Publisher Publishing 317

Contently

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. The only drawback is that you must have a Google Ads account to access the tool. However, you don’t have to use Google Ads; you can just register for an account.

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

Melanie Saxton

DECEMBER 27, 2024

Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. I can help you consistently reach out to prospects across multiple platforms, including ads, advertorials, case studies, white papers, blogs, landing pages, and more.

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Backlinko

JANUARY 6, 2025

Pick an approach that plays to your strengths and resonates with your audience. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Generic ads.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Contently

OCTOBER 24, 2024

Interactive content boosts engagement by inviting your audience to actively participate. Whether it’s quizzes, polls, or calculators, the right format can turn static content into a dynamic experience for your audience. They’re also a powerful tool to make your content feel more personalized to your audience.

Content Marketing 87

Content Marketing Brand Marketing Content 87

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. People usually search online before they buy, even for local items, so you need local SEO to connect with your target audience. Paid ads can also help. Consider the most impactful elements for each.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Grammarly

JANUARY 16, 2025

By handling this groundwork, AI allows our teams to reclaim precious timetime we can reinvest in higher-order strategies that ultimately produce more creative and personalized marketing experiences for our target audiences. Such consistency enhances brand recognition and builds credibility and trust among audiences.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention. Readers are less likely to stay engaged if links are forced into every paragraph without adding genuine value.

Copywriting 105

Copywriting Copywriter Script Copy 105

Jane Friedman

JANUARY 7, 2025

Considerations include the topic of the book, the prospective audience, the desired page count, and the most readable type size. If there are more than 30 chapters, publishers often choose to begin chapters left or right in order to avoid having too many blank pages in the book and adding unnecessarily to the page count and printing cost.

Text 135

Text Publishing Publisher Publishing 135

Contently

SEPTEMBER 10, 2024

With enough forethought and intention, you can easily put together a content marketing calendar that makes space for timeliness without adding more onto your already-full plate. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 95

Content Marketing Marketing Content Utilities 95

Contently

OCTOBER 31, 2024

It’s surprisingly useful for hooking audiences and boosting long-term engagement. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. Tie that same concept into content marketing, and you’ve got gamified content.

Engagement 95

Engagement Marketing Content Social Media 95

Grammarly

NOVEMBER 22, 2024

Advise them to use caution with idioms, slang, and local references that could confuse a broader audience. Suggest re-reading messages from the audience’s or recipient’s perspective to spot potential ambiguities. Encourage including background context when communicating with audiences that may be less familiar with the subject.

Proofreader 98

Proofreader Writing Communication Construction 98

Freelance Magic

NOVEMBER 15, 2024

Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience. Content marketing writing often pays better than standard blog post rates, with the potential to earn £300-£1,000+ per project.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Buffer

SEPTEMBER 23, 2024

  The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it. Experiment by scheduling posts at the recommended times and tracking post performance to see what works best for your target audience. and Tuesday at 9 a.m.

Social Media 99

Social Media Media Post Engagement 99

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 94

SEO IT Text Engineering 94

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

IT 104

IT Keywords Brand Awareness SEO 104

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. In the following examples, you’ll see how top content leaders are adding new information with amazing results.

SEO 101

SEO Content Finance Concept 101

Backlinko

JULY 30, 2024

Targeting informational keywords can attract a broader audience from organic (unpaid) search. Just by adding some of these words to your seed keywords. This makes your webpage more likely to appear in relevant search results, where your target audience will see it. Where you build awareness of your brand and solutions.

Keywords 107

Keywords Sales SEO Digital Marketing 107

Backlinko

SEPTEMBER 6, 2024

View or Download Your Keyword Collection You’ve added keywords to your Keyword Surfer collection. Like this: This insight tells you what resonates most with their audience. SEO Render Insight Tool Best for visualizing client-side rendering issues Animations and interactive elements on your website help engage your audience.

SEO 111

SEO Keywords Website Engineering 111