Neil Patel

NOVEMBER 19, 2020

Which is where Google Ad grants can help. What Are Google Ad Grants? If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. Why did Google launch its Ads grants program, and how do they work? The ads work just like regular PPC ads.

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Ads Digital Marketing Recruitment Keywords 144

Neil Patel

NOVEMBER 17, 2020

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. 6 Ways AI Can Help You Write Good PPC Ad Copy. Many tools can help you write ad copy. Use AI for Audience Research.

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Ad Copy Copy Ads Writing 145

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

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Ads Brand Awareness Keywords Advertising 145

Neil Patel

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Ready to get clear on Google ads’ costs and learn how to make the most of your budget?

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Ads Landing Page Advertising Keywords 143

Neil Patel

JUNE 2, 2021

Don’t get me wrong; social media ads can work wonders. I’ve just noticed there are plenty of underutilized marketing platforms right now. The most noticeable of which is YouTube ads. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why.

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Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Even if you invest in creating the best ad campaigns , you still have to put in a lot of work to get your ads to reach a wide audience and convert them into customers.

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Ads Advertising Sales Landing Page 143

Neil Patel

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management? Impressions.

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Ads Management Landing Page Ad Copy 144

Neil Patel

JUNE 21, 2021

Even worse, they go on social media and detail their poor experience for an even wider audience to see. Just keep in mind that a few bad reviews won’t tank your business , just respond politely, and you’ll still reap the benefits of word-of-mouth marketing. How to Target Word-of-Mouth Referred Customers in Paid Ads.

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Ads Promotion Social Media Advertising 136

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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Ads Ad Copy Copy Keywords 140

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

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Digital Marketing Content Marketing Marketing Content 98

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer.

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

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The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

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Digital Marketing Marketing Copywriter Copywriting 98

Neil Patel

OCTOBER 7, 2021

If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. People love making fun of other people’s mistakes.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

NOVEMBER 19, 2020

Besides the actual writing, researching, adding photos, and publishing also take up lots of time, not to mention content planning and S EO. Augmented intelligence can also help you create better content by coming up with more relevant topics for your audience. Spelling and grammar checkers, like Grammarly , are a good example of this.

Digital Marketing 145

Digital Marketing Marketing Medical Hospitality 145

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

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Ad Copy Copy Ads Persuasion 136

Melanie Saxton

DECEMBER 27, 2024

Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. This defines human interaction from a digital perspective. Emphasis on persuasion. Emphasis on storytelling. Emphasis on trust-building.

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Copywriter Copywriting Persuasion Script 130

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience.

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Ads Ad Copy Advertising Social Media 126

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Digital Marketing Digital marketing is a high-potential niche. The most successful blogs hit this trifecta.

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Blogging Blog Medical Finance 103

Freelance Magic

NOVEMBER 6, 2024

Digital Marketing Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. You can get started with my FREE training here.

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Freelance Finance Writing Medical 130

Neil Patel

AUGUST 27, 2021

Who Is Substack’s Audience? In the interest of transparency, Substack has experienced some controversy relevant to portions of its audience. While your audience is your own and not tied to any other creator’s, this is something to factor in when considering how your particular audience may respond.

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Audience Social Media Creativity Writer 137

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. When you share your journey authentically, your audience thinks, That worked for her. Youve gotta try it!

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Copywriter Copywriting Copy Sales 130

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. Your brands story can also make it stand out from competitors in a crowded market. For example, a sustainable skincare brand might want to emphasize its eco-conscious value proposition.

Communication 105

Communication Marketing Storytelling Social Media 105

Neil Patel

MAY 12, 2021

In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are to accomplish that, and how to further optimize the process to expand your reach and convert more visitors. What Does It Mean to Have Ads in Multiple Locations? Why Should You Run Paid Ads in Multiple Locations?

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Ads Advertising Keywords Banking 132

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

Digital Marketing 97

Digital Marketing Marketing Agency Search Engine Optimization 97

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 However, smart marketers know that LinkedIn is the place to go for B2B networking. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices.

Ads 104

Ads Advertising Text Social Media 104

Backlinko

JULY 30, 2024

Seed keywords Books, cars, digital marketing 2. Think of informational keywords as an entry point to your marketing funnel. Targeting informational keywords can attract a broader audience from organic (unpaid) search. Just by adding some of these words to your seed keywords. Keyword Type Examples 1.

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Keywords Sales SEO Digital Marketing 107

Contently

SEPTEMBER 10, 2024

With enough forethought and intention, you can easily put together a content marketing calendar that makes space for timeliness without adding more onto your already-full plate. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 95

Content Marketing Marketing Content Utilities 95

Neil Patel

DECEMBER 13, 2021

In this post, we’re going to explore how you can set up some LinkedIn Ads that will connect you with your target customer – without annoying them. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

BKA Content

NOVEMBER 26, 2024

Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI. This targeted approach is a subset of general SEO and digital marketing, but it focuses on location-specific strategies. Paid ads can also help. Consider the most impactful elements for each.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I love helping brands elevate their message on social media and through their email marketing.

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Website Retail Portfolio Writing 226

Buffer

SEPTEMBER 23, 2024

  The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it. Experiment by scheduling posts at the recommended times and tracking post performance to see what works best for your target audience. and Tuesday at 9 a.m.

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Social Media Media Post Engagement 99

The Hoth

MARCH 11, 2025

However, adding AI into the mix is the equivalent of using GPS technology to pinpoint the exact location of the needle, saving you countless hours of searching. As a result, most marketers wind up targeting the exact same keywords because they rely on the same traditional keyword research tools.

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. Later, I defined the companies I wrote for as digitally native brands. I went from getting $.10/word

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

SEPTEMBER 6, 2024

Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. With many people now using ad blockers and VPNs, it’s more complicated than ever for GA4 to collect accurate data. Like unique visitors or total play time.

Script 100

Script Landing Page Keywords Website 100

Neil Patel

MARCH 19, 2021

The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. Pay-per-click is a common advertising model in internet marketing. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services. Is PPC Marketing Right for My Company?

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Landing Page Marketing Advertising Digital Marketing 138

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. You dont have to depend on daily ad spend.

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IT Keywords Brand Awareness SEO 103