Backlinko

OCTOBER 23, 2024

For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal. Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. Use stock photos if needed.

Content Marketing 113

Content Marketing Marketing Government Content 113

Jane Friedman

MARCH 19, 2025

But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time? I ran Amazon ads, posted across social media, and told every friend and family member about my debut. Thats the path Ive experienced firsthand. And sometimes, that takes patience. At first, I felt frustrated.

Publisher 141

Publisher Publishing Publishing Marketing 141

Backlinko

SEPTEMBER 6, 2024

Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords. for every 1,000 keywords processed. But Keyword Surfer ’s Chrome extension solves this problem.

SEO 111

SEO Keywords Engineering Website 111

Backlinko

DECEMBER 5, 2024

For example, the search results for pet shop near me include the following elements: A paid search ad marked as Sponsored Organic results within the local pack Regular organic results under the local pack Local search marketing is especially important for location-based businesses. They rank for 43 paid keywords, spending around $6.9K

IT 97

IT Marketing Keywords Search Engine Optimization 97

Neil Patel

APRIL 1, 2023

Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. What Is Keyword Mapping?

Keywords 140

Keywords SEO Engineering Concept 140

Contently

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Google Keyword Planner Google Keyword Planner is another must-have SEO tool, and it’s also free. The first step is to enter a keyword. Oh, and it’s free!

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Consider the most impactful elements for each.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

JANUARY 6, 2025

Pick an approach that plays to your strengths and resonates with your audience. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Generic ads.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Backlinko

SEPTEMBER 6, 2024

Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. With many people now using ad blockers and VPNs, it’s more complicated than ever for GA4 to collect accurate data. Like unique visitors or total play time.

Script 100

Script Landing Page Keywords Website 100

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Review the suggested title, target keywords, word count, tone of voice, and readability level. Or Facebook Primary Text or Google Ads Description for ad description text.

IT 112

IT Medical Architecture Manufacturing 112

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention. Readers are less likely to stay engaged if links are forced into every paragraph without adding genuine value.

Copywriter 105

Copywriter Copywriting Script Copy 105

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. per month in Google Ads. Keyword Research The first step of any plumber SEO campaign is keyword research. The best part? This includes Intent.

SEO 99

SEO Keywords Contractor Insurance 99

Backlinko

MARCH 3, 2025

For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. ” While you might see “sponsored” or “ad” results at the top of search results, clicks on these aren’t organic trafficthey’re paid traffic.

IT 103

IT Keywords Brand Awareness SEO 103

ContentWriters

JANUARY 30, 2025

Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. You can also find authoritative sources using a general search engine by adding specific keywords to your search terms.

Government 111

Government Medical Banking Editorial 111

Backlinko

SEPTEMBER 28, 2023

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

Keywords 120

Keywords SEO Engineering Website 120

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Do it right, and your business becomes more visible.

Keywords 106

Keywords SEO Search Engine Optimization Website 106

Backlinko

NOVEMBER 29, 2024

” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” Sort by Search Volume: Target high-volume keywords.

Writing 103

Writing Keywords Script SEO 103

The Hoth

DECEMBER 17, 2024

In other words, you need your content to rank on page one for your most important local keywords. That means members of your target audience are going to search for keywords like homes for sale in (your city). Homebuyers search for extremely localized keywords tied to a specific city, borough, or neighborhood.

SEO 97

SEO Engineering Keywords Website 97

Buffer

SEPTEMBER 5, 2024

Keyword research with Ahrefs Every great blog post starts with a great idea – and then follows that up with thorough keyword research.    A lot of my articles begin with a dive into Ahrefs, a powerful SEO tool we use on the Buffer team to identify primary and secondary keywords to target.

Blog Post 80

Blog Post IT Writing Post 80

Backlinko

APRIL 7, 2025

long tail keywords : But this wasnt by luck. And your target audience wants to read. To better meet search intent: Analyze the current top-ranking pages for your target keywords Note what format dominates (guides, lists, videos, etc.) Keyword Magic Tool is helpful for this task. And ranks for more than 3.2K

Medical 67

Medical Content Keywords Engineering 67

Backlinko

JULY 26, 2024

You can adjust the domain, intent, audience persona, and formality to make Grammarly’s editing suggestions laser-focused on your specific requirements. Like keyword research , building topic clusters, and writing SEO-friendly content. Choose a template for almost any use case—like ads, social media, and email.

Content Creation 96

Content Creation Copy Text Creativity 96

BKA Content

AUGUST 29, 2024

How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?

Keywords 98

Keywords SEO Search Engine Optimization Insurance 98

Express Writers

OCTOBER 1, 2024

Keyword placement for SEO in content requires a similar careful balance between too many, too few, or not being placed carefully enough to show a connection to a topic. You want to be obvious enough with your keyword placement to improve your Google indexing but not too eager for Google to assume you are spam. Here was the issue.

Keywords 90

Keywords SEO Text Healthcare 90

Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. This should give Google enough new content to test for our target keyword. It’s not a hard rule, but a helpful starting point for balancing search intent with adding value. keywords Key Takeaways Find your data edge.

SEO 101

SEO Finance Content Concept 101

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . These are high-intent keywords , and they’re your ticket to higher rankings and more sales. . How to uncover the intent behind a keyword .

Keywords 118

Keywords SEO Sales Brand Awareness 118

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Backlinko

JUNE 27, 2023

Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research —the process of uncovering keywords and search terms—can only take you so far. By doing this, you discover the keywords that work best for you.

Keywords 110

Keywords Engineering SEO Advertising 110

BKA Content

NOVEMBER 19, 2024

When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Regularly check traffic acquisition on GA4 along with other key SEO metrics, such as user engagement and keyword rankings. What Is Unassigned Traffic in Google Analytics, and What Should You Do About It?

IT 105

IT Insurance Consulting Agency 105

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu content is attracting the right type of audience that may not be aware of a particular company.

Content Writer 239

Content Writer Writer Content Writing 239

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I can even use similar blog ideas but for a different audience.

Website 226

Website Retail Portfolio Writing 226

Write Freelance

JUNE 13, 2023

You are trying to capture the attention of a very specific target audience while also trying to convince Google that you should be at the top of the SERPs. It helps you locate high-ranking keywords and create engaging content. The data is analyzed based on the competitors already ranking for the keyword.

Writing 245

Writing Content Freelance Keywords 245

Kristi Hines

JUNE 1, 2023

Bramework – Identify keywords, create content briefs, conduct SEO assessments, and extract SEO data. CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. JoPilot – Facilitates US job searches using keywords, locations, employers, salary ranges, and commute times.

Transportation 264

Transportation Utilities Finance Portfolio 264

BKA Content

JANUARY 19, 2024

What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? The most important keyword — the name of the movie — is missing.

Keywords 98

Keywords SEO Search Engine Optimization Contractor 98

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. However, that’s if you try to beat them at their own game by going after super-popular keywords. What the Heck are Long-Tail Keywords? You may be wondering what long-tail keywords are in the first place.

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

BKA Content

MARCH 29, 2024

How Many Weeks for Awareness Campaign Ads on Meta and Google Awareness campaign advertisements can be an effective way to introduce your business to consumers. These ads provide information and generate interest rather than driving conversions. Meta and Google allow advertisers to serve awareness ads in a variety of locations.

Ads 98

Ads Brand Awareness Search Engine Optimization Advertising 98

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. If you want your content to matter, you need to define and understand your target audiences first.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Copywriter Collective

DECEMBER 31, 2024

There will always be interesting facts that I want to share with the audience, even if theyre not directly relevant to the question the piece is aiming to answer. But if something youve added halts the flow of the writing to go off on a tangent, get rid of it. Which brings us, rather neatly, to the second point we must consider.

Copywriter 98

Copywriter Copywriting SEO Government 98