Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. While there are many ways to monetize a digital marketing blog, SEJs strategy includes syndicated content opportunities and banner ads.

Blogging 101

Blogging Blog Medical Finance 101

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. Answer Pet Owners’ Questions. Why do cats: Purr?

Ads 129

Ads Food Brand Awareness Marketing 129

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I can even use similar blog ideas but for a different audience.

Website 226

Website Retail Portfolio Writing 226

Neil Patel

MAY 12, 2021

In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are to accomplish that, and how to further optimize the process to expand your reach and convert more visitors. What Does It Mean to Have Ads in Multiple Locations? Why Should You Run Paid Ads in Multiple Locations?

Ads 132

Ads Advertising Keywords Banking 132

Contently

OCTOBER 31, 2024

It’s surprisingly useful for hooking audiences and boosting long-term engagement. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. Tie that same concept into content marketing, and you’ve got gamified content.

Engagement 95

Engagement Marketing Content Social Media 95

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. Click To Tweet. Define sequencing touchpoints.

Audience 111

Audience Editorial Team Editorial Social Media 111

Neil Patel

FEBRUARY 19, 2021

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 If you’re behind in your paid search and social ad spend, don’t worry. For example, Facebook accounts for about 80 percent of U.S.

Social Media 145

Social Media Sales Media Retail 145

Backlinko

JANUARY 6, 2025

Pick an approach that plays to your strengths and resonates with your audience. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel. Our best-performing ads weren’t planned campaignsthey were real moments we captured and then amplified.” Generic ads.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Neil Patel

SEPTEMBER 24, 2020

You can focus your efforts on a very specific target audience and create a lot of buzz for your offerings – all this without breaking the bank! Plus, according to research : Facebook ads reach 1.95 Globally, the average Facebook user has clicked 12 ads in the last 30 days. The 5 Top Facebook Ad Companies in the World.

Ads 99

Ads Agency Advertising Social Media 99

Neil Patel

APRIL 19, 2021

If you woke up with a $250K ad budget tomorrow, how would you spend it? Some e-commerce sellers would buy first-page ads on Google for a year; others might see if they could run a commercial after the Super Bowl. Target defines Target Roundel as its internal retail media network. What’s so special about retail sites?

Advertising 113

Advertising Retail Concept Ads 113

Content Marketing Institute

NOVEMBER 19, 2018

In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. Jane Weedon, director of business development for Twitch, shares her insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

Audience 95

Audience Brand Entertainment Social Media 95

Neil Patel

MARCH 3, 2021

Traditional, physical retailers are great at customer service. Livestream shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. For one thing, it’s far more interactive.

Retail 135

Retail Promotion Social Media Landing Page 135

Neil Patel

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. If you persuade an influencer that your product or service is worthwhile and relevant to their audience, they’ll share it with their followers. Apple also follows through with this principle in the ads it does run.

Retail 141

Retail Marketing Landing Page Copy 141

Neil Patel

MARCH 12, 2021

Who is your target audience? Start by creating a buyer persona map , which will help you understand who your audience is and what they want. The right choice for your app likely depends on your industry, target audience, and the type of app you create. What other apps offer similar features or functionality? Appy Pie AppMakr.

Retail 144

Retail Healthcare Portfolio Ads 144

Neil Patel

AUGUST 30, 2021

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. Well, there are several benefits. How do you do that? What Is SEO for E-Commerce?

Website 145

Website SEO Retail Keywords 145

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. This type of article doesn’t have a headline like The Complete, 20,000-Word Guide to Facebook Ads. Was it urgency, testimonials , color? It was brand name. Explore the company’s sales funnel.

Content Creator 111

Content Creator Audience Script Content 111

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions and paid campaigns go hand-in-hand, which is why you likely see them all the time on paid ads. For example, which ad copy is more appealing in February?

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

DECEMBER 22, 2020

For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell their audience about their results. Working with micro-influencers, who have smaller but more targeted audiences, might be the way to go. Currently, there are more than 7 million online retailers.

Brand 139

Brand Marketing Retail Advertising 139

Quick Sprout

NOVEMBER 10, 2022

Yodeck —Best for quick design and professional displays NoviSign —Best for industry-based signage OptiSigns —Best for retail and service industry signage TelemetryTV —Best for creating engagement ScreenCloud —Best for driving sales. You can control all your screens from one place with its cloud-based platform, so more people see your ads.

Manufacturing 124

Manufacturing Retail Education Food 124

Neil Patel

SEPTEMBER 21, 2021

BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. For example, a recent IPSOS study found consumers are 54 percent more likely to purchase from online retailers that offer PayPal, and a recent Morning Consult survey found PayPal is the #2 trusted brand in the world.

Retail 134

Retail Finance Sales Consulting 134

Kristi Hines

JUNE 1, 2023

BuyWisely – Compare prices and discover the latest deals from numerous online retailers in Australia. CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. RoboAd – Leverage the power of AI in creating ads with RoboAd, your AI-powered Ad Assistant!

Transportation 264

Transportation Utilities Finance Portfolio 264

Neil Patel

DECEMBER 2, 2021

In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Be thoughtful with your budget.

Digital Marketing 140

Digital Marketing Marketing Retail Brand Awareness 140

Neil Patel

OCTOBER 4, 2021

30 percent of all retail sales occur between Black Friday and Christmas. Once you’ve got your audience hooked, then you can give them valuable information that establishes your authority, and helps them to come to a purchasing decision. There’s a reason why (virtually) every ad you see during the holidays plays on the festive theme.

Retail 120

Retail Brand Awareness Sales Digital Marketing 120

Neil Patel

SEPTEMBER 22, 2020

Product-focused businesses can benefit from the instant success of Shopping Ads, Product Pins, and collections. Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users. Promoted pins are Pinterest’s version of paid ads.

Food 145

Food Sales Brand Awareness Retail 145

Neil Patel

APRIL 15, 2021

As the largest retailer in the world , it was only a matter of time before Walmart started to flex its muscles in e-commerce, and in recent years, it’s seen tremendous growth thanks in part to Walmart Marketplace. To set up each type of ad, simply: Log in to your Walmart Ad Center account.

Advertising 112

Advertising Retail Ads Social Media 112

Jane Friedman

AUGUST 15, 2024

While publishers help secure nationwide retail distribution and mass media attention, they still rely on authors to get the ball rolling. Do you expect to sell the book directly to your readership, at events, and/or through online retail? They often have the same strengths as the Big Five, but many do not require an agent.

Prose 138

Prose IT Retail Publisher 138

Neil Patel

DECEMBER 4, 2020

With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. To do this, start by understanding your target audience. Think about your audience and write out a list of all the ways they might search for your business. PPC campaigns aren’t usually difficult to set up.

Marketing 127

Marketing Advertising Landing Page Ads 127

Neil Patel

APRIL 1, 2021

If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales. This gives the reader a good idea of the target audience and what they’ll achieve through the service. Pura Vida, which translates to “Pure Life,” is more than just a bracelet retailer.

Hospitality 137

Hospitality Social Media Retail Copy 137

Content Marketing Institute

JUNE 15, 2018

E-commerce retailers can change up this dynamic – and you can stand out from your online competitors – by investing in interactive content. Interactive video ads, for example, boost viewing time by 47%. Interactive #video ads boost viewing time by 47% via @IPGLAB @TremorVideoDSP. interactivecontent Click To Tweet.

Content Marketing 111

Content Marketing Retail Marketing Storytelling 111

Neil Patel

APRIL 20, 2021

The most common type of marketing funnel is four steps: Attention : A prospective customer sees your ad, social media post, or hear about you from a friend. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad. A Real-Life Marketing Funnel Example.

Marketing 145

Marketing Brand Awareness Retail Social Media 145

Neil Patel

APRIL 1, 2021

As each platform improves its features to help users sell, opportunities grow for businesses to tap into these audiences to boost their marketing. Start by focusing on the networks your ideal customer and target audience uses the most. Take time to engage your audiences and respond to their comments and questions.

Social Media 145

Social Media Media Landing Page Advertising 145

Neil Patel

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. Using AI, Appier can effectively segment your audience to drive maximum lead conversions. These run the gamut, including: email social outreach pay per click ads retargeting ads sales chatbot. The team at Funnel.io

Marketing 139

Marketing Lead Generation Retail Utilities 139

Neil Patel

NOVEMBER 26, 2020

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. The first step in developing a luxury marketing strategy is to understand your audience.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Neil Patel

OCTOBER 6, 2021

Offices have captive audiences, and eyeglass sellers can connect with and supply them with the latest styles. Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers. 7 Strategies for D2C Brands.

Brand 116

Brand Retail Search Engine Optimization Keywords 116

Neil Patel

SEPTEMBER 9, 2020

Without knowing this, it will be difficult to conceptualize/commission a production that has any hope of successfully captivating the intended audience and leading to your desired goals. The reason for this is the video struck a chord with its intended audience, and, as a result, went “viral” and attracted links.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

FEBRUARY 15, 2021

As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Retail is the most popular example of an industry that is rapidly adopting beacon technology. Beacon technology has completely revolutionized both business and marketing.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Neil Patel

DECEMBER 21, 2020

However, natural language generation is beneficial for a range of other sectors , including: Finance and data analysis: For report creation Healthcare: For interpreting data and creating medical reports E-commerce and retail: Produce accurate product descriptions and improve the overall customer experience Journalism: Create and update news reports.

Digital Marketing 144

Digital Marketing Marketing Telecommunication Landing Page 144